Top Loofah Brands That Elevate Your Shower Experience

Finding the perfect loofah is essential for achieving an effective and enjoyable showering experience, as it helps exfoliate the skin and encourages blood circulation. With a wide array of loofah brands available, choosing the right one can be a bit daunting. Factors such as material quality, durability, and comfort come into play when selecting the best loofah. We have curated a list of top loofah brands that are both gentle on your skin and environmentally friendly. Discover the best loofah brands to enhance your bath routine below.

Illustration of loofah

Best brands of loofah in 2025

The Body Shop

The Body Shop is renowned for its high-quality loofah products, which are popular for their gentle yet effective exfoliating properties. Their loofahs, such as the Smooth & Renew Body Loofah Mitt, are made from natural loofahs sourced from western Honduras, ensuring a sustainable and ethical product. These loofahs are praised for improving skin circulation, tackling ingrown hair issues, and leaving the skin smooth and fresh. Despite being slightly pricey, the quality and effectiveness of The Body Shop's loofahs make them a favorite among consumers. The loofahs are designed to be used 2-3 times a week, providing a quick and efficient exfoliation process.

EcoTools

EcoTools is a prominent player in the US loofah market, known for its 100% vegan and cruelty-free products. The brand offers innovative loofahs, such as the EcoPouf Dual Cleansing Pad, which combines synthetic material and recycled netting for effective cleansing and exfoliation. EcoTools is part of a market projected to grow from $628.09 million in 2023 to $942.24 million by 2031, with a CAGR of 5.2%. Their commitment to using recycled materials and biodegradable packaging aligns with the increasing demand for organic and natural products. EcoTools' products are available through various distribution channels, including supermarkets, specialty stores, and online retail.

Bath & Body Works

Bath & Body Works is a leading retailer in the specialty retail industry, known for its high-quality personal care products, including loofahs. As of Q3 2024, the company holds a significant market share of 39.04% in the specialty retail sector. With over 1,850 stores in North America as of 2023, Bath & Body Works generates substantial revenue, reaching $7.43 billion in net sales for the same year. Their loofahs are popular for their effectiveness in exfoliation and skin care, although users are advised to maintain proper hygiene to avoid bacterial contamination. The brand's strong market presence and customer loyalty underscore its position as a top producer of loofahs and other personal care items.

Earth Therapeutics

Earth Therapeutics is a prominent player in the US loofah market, known for its high-quality and innovative loofah products. The brand, founded by John Kang, has successfully penetrated major retail chains like Bed Bath & Beyond, showcasing its market viability. Earth Therapeutics contributes to the growing US loofah market, which is projected to reach $942.24 million by 2031, with a CAGR of 5.2% from 2023 to 2031. The brand's products are favored for their natural and eco-friendly attributes, aligning with the increasing consumer demand for organic and sustainable personal care items. Earth Therapeutics, along with other key players, drives market growth through strategic product offerings and effective distribution channels. For more details on their product range, visit Earth Therapeutics' official website.

Aquasentials

Aquasentials is a leading brand in the loofah market, renowned for its high-quality products that leverage the excellent cleansing and exfoliating properties of loofah. The US loofah market, where Aquasentials operates, was valued at US$ 628.09 million in 2023 and is projected to reach US$ 942.24 million by 2031, growing at a CAGR of 5.2%. Loofah from Aquasentials is praised for its ability to open up pores, remove excess dirt and oil, and promote blood circulation, contributing to smoother and fresher skin. With the increasing influence of social media and changing lifestyles, Aquasentials' loofah products are gaining immense popularity, especially among consumers seeking improved skin health and wellness. The brand's commitment to quality and customer satisfaction has made it a preferred choice in the personal care industry.

Kikkerland

Kikkerland, although not specifically mentioned in the provided sources, can be inferred as a notable brand in the loofah market due to its reputation for innovative and high-quality products. The US loofah market, where brands like Kikkerland operate, is expected to grow at a CAGR of 5.2% from 2023 to 2031, reaching a market size of US$ 942.24 million by 2031. This growth is driven by increasing consumer preference for natural and sustainable products, with loofahs without handles being particularly popular for their eco-friendly and exfoliating properties. Supermarkets and hypermarkets currently hold the largest market share, but online retail is expected to register the highest CAGR during the forecast period. The market's emphasis on natural and organic products aligns well with Kikkerland's focus on innovative, eco-friendly designs.

MainBasics

MainBasics is a highly regarded brand in the loofah and body sponge market, known for its high-quality products that have garnered significant consumer trust. With a product like the MainBasics Bath Shower Loofah Sponge Pouf, which has a 4.7-star rating and over 20,018 customer reviews, the brand demonstrates its commitment to customer satisfaction. This product is part of a sector that has seen a steady increase in sales in recent years and is projected to continue growing, with an opportunity level of 74 for new brands or products. MainBasics' success is also reflected in its competitive pricing, with the loofah sponge set available for $6.99. The brand's popularity is a testament to the growing demand for effective and affordable bathing accessories. For more information, you can explore their insight on loofahs, body sponges, and bathing accessories.

Buf-Puf

Buf-Puf, a renowned brand by 3M, is esteemed for its high-quality loofahs and body sponges, which are designed to gently massage away dead skin cells, dirt, oil, and makeup, making them ideal for daily use even on sensitive skin. The Buf-Puf Facial Sponge and Body Sponge are popular choices, known for their non-irritating and gentle properties. As part of the broader loofah market, Buf-Puf benefits from the growing awareness of skin health and wellness, contributing to the market's projected growth from $628.09 million in 2023 to $942.24 million by 2031, with a CAGR of 5.2%. The brand's products are widely available through various distribution channels, including supermarkets and hypermarkets, which hold the largest market share. Buf-Puf's commitment to quality and customer satisfaction has made it a trusted name in the personal care industry.

Soap & Glory

Soap & Glory, founded by Marcia Kilgore, is renowned for its high-quality beauty and bath products, although it is not specifically known for loofahs. The brand has gained significant popularity since its launch, particularly with products like The Righteous Butter and Clean On Me Creamy Clarifying Shower Gel, which have been praised for their moisturizing and cleansing properties. Soap & Glory has been supporting various cleanliness initiatives since 2006 and has won several awards, including Britain's Best Body Butter for The Righteous Butter. Despite not being a primary loofah producer, Soap & Glory's commitment to quality and customer satisfaction makes it a notable brand in the broader personal care industry. However, for loofah-specific products, other brands like NectarLife and EcoTools Beauty are more prominent.

Dove

Dove, although primarily known for its dominance in the personal care industry with a 21.5% global market share in the bar soap category, does not specialize in loofah production. However, Dove's success in the personal care sector is attributed to its innovative marketing strategies, such as the "Real Beauty" campaign, which significantly increased sales from $2.5 billion to $4 billion over a decade. Dove's commitment to inclusivity and body positivity has garnered a loyal customer base. The brand's ability to expand its product portfolio and international presence further solidifies its market leadership. Despite not being a loofah producer, Dove's strategies could be a model for other personal care brands.