Top Laundry Detergent Brands: A Cleaner's Choice

In the world of laundry detergents, a few standout brands consistently capture consumer admiration for their effectiveness and innovation. Offering a variety of options that cater to different needs, these brands have developed formulas that tackle the toughest stains while preserving fabric quality. With an increasing emphasis on environmentally friendly and skin-sensitive solutions, many of these names continue to lead the market in sustainability and safety. To learn more about the top contenders and what makes them the preferred choice for many households, explore the information below.

Illustration of laundry detergent

Best brands of laundry detergent in 2025

Tide

Tide, introduced in 1946, is the highest-selling detergent brand globally, holding an estimated 14.3 percent of the global market. It is used by over 40 million American households and has more than 30% of the liquid-detergent market in the U.S. For more detailed information about why Tide is voted as the best detergent, you can visit their informative page.

Persil

Persil, developed in 1907, is a pioneering brand in the laundry detergent market, known for its innovative and high-performance products. It was the first self-acting detergent and introduced the first phosphate-free detergent in 1986, showcasing its commitment to sustainability. Persil's market share in the UK has been significant, reaching a high of 28% in the late 1990s, and it holds more than 60% of the European tablets market. The brand continues to innovate with products like the Duo-Caps gel detergent, enhancing both performance and convenience. Persil's ProClean line, introduced in the US in 2015, further solidifies its position as a premium laundry detergent brand. For more information, visit their official website.

Arm & Hammer

Arm & Hammer, produced by Procter & Gamble, is a renowned brand in the laundry detergent market, known for its baking soda-based formulations that appeal to consumers seeking natural and effective cleaning solutions. With a significant market presence, Arm & Hammer benefits from Procter & Gamble's extensive experience in brand management and distribution, contributing to its high market share. The brand's recognition and trust among consumers are evident, with a strong brand awareness of 85% in the United States, as seen in other product categories like deodorants. The laundry detergent market, expected to grow significantly, with projections indicating a market size increase to USD 196.1 billion by 2032, further underscores the brand's potential for continued growth. For more information, visit their official webpage.

Gain

Gain is a prominent brand in the laundry detergent market, known for its high-quality and fragrant products. It is part of the Procter & Gamble Company, one of the major players in the global laundry detergents market, which is expected to reach USD 85.07 billion by 2029 with a CAGR of 3.79% from 2024 to 2029. Gain's products, such as Gain Flings and Gain Fireworks, are popular for their convenience and long-lasting fragrance, contributing to the brand's strong market presence. The global liquid laundry detergent market, which includes Gain's products, is projected to grow from USD 26.52 billion in 2024 to USD 41.65 billion by 2032 at a CAGR of 5.8%. Gain's products are highly regarded for their effectiveness and user-friendly packaging.

Seventh Generation

Seventh Generation is a leading brand in the laundry detergent market, known for its commitment to sustainability and eco-friendly products. In 2009, the company held a 27% share of the green household cleaning market with sales of $150 million. Their laundry detergents are made from plant-based ingredients, with the Free & Clear formula being a USDA Certified Biobased Product at 97%. These products are fragrance-free, EPA Safer Choice Certified, and Leaping Bunny Certified, ensuring they are gentle on skin and the environment. Despite facing challenges during the economic recession, Seventh Generation continues to innovate and maintain its reputation for high-quality, sustainable laundry detergents.

All

All, a renowned brand in the laundry detergent market, is recognized for its high-quality products that cater to various consumer needs. The global laundry detergent market, which includes brands like All, is projected to grow at a CAGR of 4.4% from 2023 to 2032, reaching a value of $257,068.80 million by 2032. In the United States, the laundry detergent market, where All is a significant player, was valued at USD 11.81 billion in 2023 and is expected to grow at a CAGR of 3.2% to reach USD 15.77 billion by 2032. The household segment, which All primarily targets, dominates the market with a share of 83.8% in the U.S.. Liquid laundry detergents, a key product form for All, are expected to present healthy growth opportunities due to their efficiency and consumer preference.

Method

Method is a leading innovator in eco-friendly household and personal care products, notably introducing a revolutionary laundry detergent in 2015 with Smartclean Technology, which is eight times more concentrated than conventional detergents and reduces the carbon footprint by 35%. This detergent, packaged in a recyclable bottle made from 50% recycled plastic, uses drastically less water, plastic, energy, and oil, and has received the world's first Cradle to Cradle certification for laundry detergent. It is available in 25-load and 50-load bottles and works in both high-efficiency and standard washing machines. Method's laundry detergent is biodegradable, made from 95% natural and renewable ingredients, and is free from dyes. This innovative product is part of Method's commitment to offering a better user experience and significant environmental benefits. More details can be found on their official website.

Mrs. Meyer's Clean Day

Mrs. Meyer's Clean Day is a notable brand in the laundry detergent market, recognized for its premium and efficient products. Despite some concerns about the naturalness of its ingredients, the brand remains popular due to its effectiveness in removing various stains, including body oil, dirt, and salad dressing, as tested by Consumer Reports. However, it has faced criticism for greenwashing, with some of its products rated poorly for their environmental and health impact. The brand's products are available in multiple scents and compatible with both high-efficiency and conventional washing machines. Searches for Mrs. Meyer's products have seen significant increases, reflecting ongoing consumer interest.

Bounce

Bounce, a renowned brand in the laundry detergent market, is celebrated for its high-quality products that enhance fabric softness and freshness. As part of the broader laundry detergents market, which is projected to grow at a CAGR of 3.79% from 2024 to 2029, Bounce benefits from increasing consumer demand for effective and convenient laundry solutions. The global laundry detergent market, including liquid detergents like those from Bounce, is expected to reach USD 85.07 billion by 2029, driven by consumer preferences for well-known, higher-priced detergents. In the U.S. market, liquid laundry detergents, such as those offered by Bounce, are anticipated to grow at a CAGR of 5.3% from 2024 to 2032, highlighting their popularity and efficiency. Bounce's products are particularly favored for their ability to work effectively in cold water and leave no residue. For more details, visit their official website.

Kirkland Signature

Kirkland Signature, Costco's private label brand, has emerged as a leading producer of laundry detergent, renowned for its high quality and cost-effectiveness. In 2021, the Kirkland Signature brand generated over $59 billion in sales, with laundry detergents being a significant contributor to this success. The brand's Ultra Clean laundry detergents are formulated for both HE and conventional washing machines and have been praised for their effectiveness in removing various stains, including body oil, dirt, and grass stains. Costco's strategy of maintaining a single brand name across multiple product categories and ensuring products are equal or better quality than national brands has been a key factor in its success. Additionally, the brand's commitment to reducing packaging and costs, such as converting laundry packs from rigid plastic tubs to pouches, has further enhanced its value proposition. For more details about Kirkland Signature Ultra Clean Liquid, visit their review on Consumer Reports.