When it comes to transforming the ambience of your living space, selecting a quality interior paint brand is crucial for achieving both durability and aesthetic appeal. The market offers a range of top-tier brands renowned for their innovative formulations and extensive palette choices, ensuring that any homeowner or designer can find the perfect shade for their project. Among these distinguished brands, some have consistently stood out due to their superior coverage, eco-friendly compositions, and lasting finishes. To discover which brands rank at the top and might suit your next painting endeavor, continue reading for a comprehensive guide below.
Illustration of interior paint
Best brands of interior paint in 2025
Benjamin Moore
Benjamin Moore is a leading manufacturer of premium quality residential and commercial coatings, recognized for its high customer satisfaction, particularly in the 2022 J.D. Power U.S. Paint Satisfaction Study where it earned the highest ranking in Customer Satisfaction with Interior Paints. The company, founded in 1883, offers an expansive color portfolio of over 3,500 colors and is available through 7,500 locally owned and operated retailers in the United States, Canada, and 75 countries globally. Benjamin Moore's independent retailers were awarded Best in Customer Satisfaction among Paint Retailers, highlighting the brand's commitment to quality and customer experience. With a market share of 5% in unit sales, Benjamin Moore remains a significant player in the paint market. The company is also known for its innovative color tools, including the Benjamin Moore Color Portfolio app and the ColorReader device. For more details on their achievements, visit Benjamin Moore's achievements article.
Sherwin-Williams
Sherwin-Williams is a leading producer of interior paint, boasting a 31% dollar share in the market as of 2024, with a slight increase of 0.1 point year-over-year. The company, founded in 1866, operates over 5,000 company-operated stores and branches globally. Sherwin-Williams products are known for their high quality, with the brand continuing an upward trend in market share over the past three years. It also has the highest average price per ticket of $126, reflecting its premium positioning. With a strong presence in over 120 countries, Sherwin-Williams is a dominant force in the paint and coatings industry. For more detailed insights, you can view their 2023 Sustainability Report.
Behr
Behr is a leading brand in the paint and primer market, holding a significant 30% unit share as of March 2024, up 0.8 points from the previous year. It is the most popular brand based on unit share, with a strong presence in both interior and exterior paint segments. Behr's products, such as the BEHR PREMIUM PLUS® Interior Paint, are highly rated for their performance and beauty. The brand also leads in consumer consideration, with 36% of consumers considering Behr during their shopping process. Behr's high-quality products deliver superior value at various price points, making it a favorite among DIY enthusiasts and professionals alike. For more details about their products, visit the Behr website.
Valspar
Valspar is a leading producer of interior paint, known for its extensive array of products that cater to various project needs. As of 2024, Valspar holds an 8% unit share and an 11% brand consideration rate in the paint market, with a significant presence in over 10,000 retail outlets in North America. The brand has seen a 9% increase in sales in 2023, generating $5.6 billion in revenue, and is forecasted to grow by 7% in 2024 driven by product innovation and regional expansion. Valspar's products, such as Valspar Reserve and Valspar Signature, offer advanced features like one-coat coverage, stain-blocking formulas, and scuff-resistant technologies. The brand's strategic initiatives and partnerships, including its enhanced professional painter program at Lowe's, have contributed to its market growth.
Farrow & Ball
Farrow & Ball is a renowned British manufacturer of premium paint and wallpaper, celebrated for its historic color palettes and high-quality, eco-friendly formulations. In 2021, the company achieved record revenues of £117 million, a 35% increase from the prior year, with the UK market growing by 44% and online sales surging by 250% to represent 25% of total revenue. The brand boasts a strong social media presence with nearly 2.5 million followers and is celebrated for its distinctive hues and durable finishes, including the popular Modern Emulsion and Estate Emulsion. Farrow & Ball was acquired by Danish coatings company Hempel in 2021 for £500 million, aiming to expand its global presence. The company maintains its commitment to sustainability and quality, offering over 130 colors and various finishes. For more details on their financial success, read the record growth report.
Dunn-Edwards
Dunn-Edwards, established in 1925, is a leading paint manufacturer in the Southwestern United States, known for its high-quality interior paints and coatings. The company holds a significant market share, with 12% in California and 10-20% in neighboring areas, despite a modest 2.5% share in the overall U.S. decorative paints market. Dunn-Edwards produces over 15 million gallons of paint annually from its state-of-the-art facility in Phoenix, AZ, and has seen a 48.9% revenue growth since its acquisition by Nippon Paint Holdings in 2018. The brand is renowned for its extensive product lineup and exceptional customer service, including professional color consultations. Dunn-Edwards has recently launched Dura, a direct-to-consumer paint brand, to cater to the growing DIY market.
PPG Paints
PPG Paints is a leading brand in the interior paint market, renowned for its high-quality products and innovative technologies. In 2022, PPG Industries held approximately 11.33% of the global paints and coatings market share, positioning it as one of the dominant players worldwide. The company's architectural coatings business in the U.S. and Canada, which includes brands like GLIDDEN®, OLYMPIC®, and PITTSBURGH PAINTS & STAINS®, accounted for about 10% of PPG's total net sales in 2023. PPG's products are distributed through over 15,000 touchpoints, including company-owned stores and major home improvement centers. Since its founding in 1883, PPG has established itself as a trusted name in the paint and coatings industry.
Pratt & Lambert
Pratt & Lambert, established in 1849 in Buffalo, New York, is a renowned brand in the paint industry, celebrated for its quality, leadership, and innovation. Recognized for producing the best and most durable alkyd (oil-based) products, Pratt & Lambert has also been a leader in the development of latex products. The brand's Accolade® Interior Velvet premium paint is highly acclaimed, and it ranked top in customer satisfaction for interior paints in the 2010 J.D. Power and Associates report. Acquired by Sherwin-Williams in 1995, Pratt & Lambert continues to innovate with products like the Pro-Hide® Gold Ultra Interior line and Aquanamel® Waterborne Alkyd. The brand's commitment to quality and customer satisfaction has made it a favorite among professionals and discerning consumers. For more information, visit Pratt & Lambert's official page.
Clare
Clare is a leading direct-to-consumer paint brand, renowned for its innovative and eco-friendly interior paint products. Founded in 2018, Clare has redefined the paint shopping experience with its user-friendly online platform, advanced color-matching technology, and commitment to sustainability, offering zero VOC and low odor paints. The brand holds approximately 1% of the U.S. paint market share and has seen a 30% increase in customer retention due to its extensive product variety. With over 100 colors and 12 different finishes, Clare caters to diverse customer preferences, and its strong branding has garnered over 200,000 followers on social media. Despite its higher price point, ranging from $49 to $57 per gallon, Clare's high-quality products and excellent customer support have earned it a loyal customer base.
Glidden
Glidden, a renowned paint brand owned by PPG Industries, is highly regarded for its high-quality interior paints. Introduced in 1875, Glidden has a long history of innovation, including the revolutionary introduction of water-borne latex paint in 1948, which reduced petroleum-based solvent use by about 90%. Their paints are formulated to resist color fading, cracking, and peeling, and offer low VOC and low odor options, making them ideal for both interior and exterior projects. Glidden's products are backed by a lifetime guarantee and are known for their durable gloss finish. In recent years, Glidden has expanded its presence, becoming the primary paint brand at Walmart as of 2023.
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