Incense has been used for centuries across various cultures for its meditative and aromatic qualities. The market today offers a multitude of brands, each vying to deliver unique blends that cater to diverse preferences, from calming lavender to invigorating sandalwood. Whether you're searching for the most authentic scents or the purest natural ingredients, selecting the right brand can truly enhance your sensory experience. Curious to discover which brands top the list for quality and craftsmanship? Find out more below.
Illustration of incense
Best brands of incense in 2025
Shoyeido
Shoyeido, established in 1705, is one of the oldest and most renowned incense companies in Japan, known for its high-quality, traditionally crafted incense. With over 300 years of experience, Shoyeido has refined its techniques to create unique and exclusive fragrances using natural ingredients. The company, still family-run by the twelfth generation of the Hata family, manufactures its products primarily in Kyoto and has expanded its presence globally, including a US office established in 1990. Shoyeido's incense is celebrated for its subtle and refined scents, which mature and improve over time. The company's commitment to traditional craftsmanship and natural ingredients has made it a leader in the global incense market. For more information, visit Shoyeido's official website.
Nippon Kodo
Nippon Kodo, established in 1965, is a renowned Japanese incense manufacturer with a history tracing back over 400 years to incense maker Koju, who crafted incense for the Emperor of Japan. The company is known for its high-quality incense products, including the popular brands Mainichi-Koh and Morning Star. Nippon Kodo has a global presence with offices in several countries, including the USA, France, and Hong Kong. The global incense market, in which Nippon Kodo is a key player, is expected to grow at a CAGR of 11.8% from 2023 to 2028. Nippon Kodo's products are highly regarded for their traditional craftsmanship and modern innovation. You can explore more about their offerings on their official store website.
Satya Sai Baba
Satya Sai Baba, produced by Shrinivas Sugandhalaya (BNG) LLP, is renowned as one of the best producers of incense globally, particularly for their iconic Nag Champa incense. This brand has established itself through its high-quality "Masala" or "Flora" incense, which is hand-rolled and known for its lasting and strong fragrance. The Nag Champa incense has been a commercial success, contributing significantly to the global incense market, with India accounting for the maximum share in exports. The company's innovative approach and commitment to purity and quality ingredients have made their products, such as Nag Champa and Super Hit, highly sought after worldwide. As of recent data, Nag Champa incense exports have seen a significant growth rate of 38% over the preceding twelve months.
Gonesh
Gonesh, a brand under Genieco, is renowned for producing high-quality incense products, having been in the industry for nearly a century. Known for its leading GONESH line, the brand is often regarded as 'the best incense' by loyal customers. Gonesh incense is crafted by skilled perfumers using the highest quality raw materials, including HighCharcoal, which ensures a pure and clean burn. The brand has been successful since its inception in 1923 by Laurent Radkins, who transformed the Hindu Incense Company into a thriving business. The global incense market, which includes brands like Gonesh, is expected to grow at a CAGR of 11.8% from 2023 to 2028. For more details about their products, visit their Gonesh Incense Cones collection.
HEM
HEM Corporation is a leading global manufacturer and exporter of high-quality incense sticks, serving over 70 countries for more than three decades. Known for its superior products, HEM has been awarded the 'Top Exporters' brand by the Export Promotion Council for Handicraft (EPCH) for three consecutive years from 2008 to 2011. The company boasts state-of-the-art manufacturing facilities, fragrance labs, and a design studio, employing over 200 professionals to create innovative and mesmerizing fragrances. HEM's products include incense sticks, cones, and other aromatic items, all subjected to stringent quality control and assurance tests. With a strong customer-centric approach, HEM continues to expand its product lines to meet increasing global demand. For more information, visit their About Us page.
Sensari
Sensari stands out as a premier producer of incense, renowned for its hand-dipped, high-quality incense sticks that burn for approximately 45 minutes or longer, providing a dense and rich fragrance that lingers for hours. With over 2,000,000 sticks and cones sold, Sensari has established a loyal customer base since its inception. The company's commitment to freshness is evident in their small-batch production and immediate dipping upon receiving orders. Sensari's products are made in America, emphasizing environmental conscientiousness with biodegradable sticks and conservative packaging. This attention to detail and quality has earned Sensari a 5-star rating from satisfied customers. For more information, visit their official website.
Pure Incense
Pure Incense stands out as one of the best producers of incense, renowned for its hand-rolled incense sticks made according to traditional recipes, free from factory and machine involvement. The company uses high-quality organic ingredients and rare Absolute oils from reputable dealers, ensuring a pure and authentic fragrance experience. Each stick burns for about 60 minutes, and the coreless design eliminates the bamboo core, reducing potential allergic reactions and pollution from burning wood. Pure Incense supports eco-friendly and charitable initiatives, donating a percentage of profits to various eco farm temples and a cow sanctuary. With a strong commitment to natural and sustainable practices, Pure Incense offers a unique and superior incense experience. Discover more about their offerings on their official website.
Morning Star
Morning Star is a renowned brand in the incense industry, known for its high-quality products that cater to the growing demand for spiritual and holistic practices. The global incense sticks market, driven by factors such as increasing consumer awareness of therapeutic benefits and the rising popularity of meditation and yoga, sees Asia Pacific as the dominant region, where Morning Star incense sticks are particularly popular due to their long-standing cultural and religious significance. The market is expected to witness substantial growth, with manufacturers focusing on product innovation and eco-friendly alternatives. Online retail platforms have also become a significant distribution channel, enhancing consumer convenience. Morning Star incense sticks are part of this trend, offering a wide range of fragrances and varieties. For more information on their offerings, you can visit the Morning Star collection.
Maroma
Maroma is a renowned brand in the incense industry, known for its high-quality and fragrant incense sticks, such as the Maroma Encens d' Auroville Incense Sticks Pine Needles, which feature notes of pine needles, camphor, and eucalyptus. Each pack contains 10 incense sticks, each burning for approximately 45 minutes. The global incense market, which includes brands like Maroma, is expected to grow at a CAGR of 11.8% from 2023 to 2028. Maroma's products are popular in various regions, including India, where the brand is well-established. With a strong presence in both online and offline distribution channels, Maroma continues to be a top choice for incense enthusiasts.
Auroshikha
Auroshikha is renowned as one of the best producers of incense, leveraging natural ingredients such as fragrant woods, barks, herbs, and essential oils to create a diverse range of over 30 true-to-nature fragrances. Their incense sticks are handmade, involving a meticulous process of mixing a paste of dried flower petals, herbs, and woods with water, then rolling and drying the sticks around bamboo. Auroshikha's commitment to quality and natural ingredients aligns with the growing global demand for organic and eco-friendly products, contributing to the incense market's expected CAGR of 11.8% from 2023 to 2028. The brand's products are widely available and appreciated for their high quality and varied fragrances. With a focus on sustainability, Auroshikha's incense sticks are a preferred choice for those seeking authentic and environmentally conscious products.
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