Elliptical machines are a popular choice for fitness enthusiasts looking to improve their cardio workouts from the comfort of their home. With a growing array of options available in the market, choosing the right brand can significantly enhance your exercise experience. Top brands in this category consistently deliver on quality, durability, and innovative features to cater to a range of fitness goals and budgets. Browse through the following list to discover some of the best elliptical machine brands on the market today.
Illustration of elliptical machine
Best brands of elliptical machine in 2025
NordicTrack
NordicTrack is a leading brand in the fitness equipment market, particularly notable for its elliptical machines. It holds a significant market share, with a 5% unit share and 10% dollar share in the US fitness equipment market as of 2024, although these figures have seen a slight decrease year-over-year. NordicTrack's online presence is strong, with the highest revenue and most transactions among its competitors, generating $14,403,075 in revenue and 20,637 transactions. The brand's elliptical machines, such as the X16 Elliptical, offer advanced features like 26 levels of digital resistance, a 10% incline to -10% decline, and integration with the iFIT platform for personalized workouts. This combination of robust hardware and innovative software makes NordicTrack a top choice for those seeking high-quality elliptical machines.
Schwinn
Schwinn is renowned as one of the top producers of elliptical machines, offering high-performance and affordable options like the Schwinn A40, which features an easy-to-read LCD console, 8 levels of resistance, and 7 preset exercise programs. The brand is part of the broader fitness equipment market, which saw North America capture the highest market share, with 35% in 2023. Schwinn's products are popular among homeowners, with 69% of them purchasing fitness equipment in 2023. The global elliptical trainers market, which includes Schwinn products, is expected to grow at a CAGR of 4.2% from 2022 to 2029. Schwinn's commitment to quality and innovation has made it a significant player in the fitness industry.
ProForm
ProForm is a leading brand in the elliptical machine market, known for its high-quality and innovative products. In 2023, ProForm, along with other brands, contributed to the elliptical market's significant growth, with the market size reaching USD 2.52 billion and expected to grow to USD 5.58 billion by 2030 at a CAGR of 12%. ProForm's elliptical machines, such as the Carbon E7, offer advanced features like interactive training and 0% APR financing options, making them highly appealing to consumers. The brand's focus on home gym solutions aligns with the increasing demand for home fitness equipment, particularly in North America, which holds a significant market share. ProForm's competitive edge is further enhanced by its strategic partnerships and continuous product innovation. For more details, explore their elliptical product range.
Sole Fitness
Sole Fitness, though primarily known for its high-quality treadmills and exercise bikes, is also recognized for its commitment to producing durable and performance-driven fitness equipment. While the brand does not specifically focus on elliptical machines, its reputation for excellence in the fitness industry is built on its commercial-grade equipment, originally designed for hotel use and now popular in home fitness settings. Sole Fitness offers a range of products that cater to various fitness levels, including walkers, joggers, and advanced athletes, with features like heart rate metrics and free fitness video classes. The brand's focus on customer satisfaction and exceptional customer service has earned it numerous accolades. Sole Fitness equipment is also eligible for purchase using pre-tax HSA/FSA dollars, making it a convenient option for health-conscious consumers.
Bowflex
Bowflex is a prominent brand in the fitness equipment market, particularly notable for its elliptical machines, holding just under 5% unit share and 6% dollar share in the US fitness equipment market as of 2024. Despite being the third top brand, Bowflex maintains a significant presence, with a market share that reflects its quality and consumer trust. The brand's close consideration rate of 7% and its inclusion among the most considered brands after Peloton and NordicTrack highlight its strong market position. Bowflex's products, such as the Max Trainer series, are known for their innovative features and user-friendly design. This brand continues to be a key player in the growing fitness equipment market, projected to reach $56.22 billion by 2031.
Precor
Precor is a leading brand in the elliptical machine market, known for its high-quality and innovative fitness equipment. As a key player, Precor dominates a significant share of the market, with the elliptical market expected to grow at a CAGR of 4.2% from 2022 to 2029. Precor's products are favored for their durability and advanced features, contributing to the brand's strong presence in health clubs and gyms, which held a 46% market share in 2023. The brand's commitment to product innovation and customer satisfaction has been a driving factor in its success. North America, where Precor has a strong presence, accounted for 42% of the elliptical market share in 2023.
Life Fitness
Life Fitness is a leading brand in the elliptical machine market, known for its high-quality and innovative products. The company's Total-Body Elliptical Cross-Trainers, such as the E1, E3, and E5 models, offer efficient and effective total-body workouts with features like low-impact elliptical pedaling and independent resistance adjustment. Life Fitness dominates the market with its advanced technology, including heart rate monitoring and customizable workout programs. In 2023, the elliptical market, which Life Fitness is a part of, was valued at USD 2.52 billion, with North America holding a 42% market share driven by increased health awareness and product innovation. The brand's commitment to safety and user experience is evident in its detailed user manuals and maintenance guidelines.
Nautilus
Nautilus is a leading producer of elliptical machines, known for its high-quality and innovative products. As of 2022, Nautilus Ellipticals generated around $60 million in revenues and secured a market share of 20% in the elliptical machine category, boasting a growth rate of approximately 28%. The company's comprehensive marketing efforts, including a robust social media presence and partnerships with gyms, have been instrumental in driving sales and maintaining a competitive advantage. The Nautilus E614 and E616 models are standout products, each contributing $30 million in annual revenue with a 10% market share each. Nautilus's commitment to innovation and customer satisfaction has solidified its position as a trusted name in the fitness equipment market.
Horizon Fitness
Horizon Fitness is a leading producer of high-performance, low-impact elliptical machines, known for their advanced features such as up to 20 levels of resistance and power incline, making them ideal for targeting glutes, hamstrings, and calves. Their ellipticals are designed for smart connectivity, allowing users to sync their devices and track workout data effortlessly. With a strong presence in the global market, Horizon Fitness contributes to the growing elliptical trainers market, which is expected to reach USD 9,268.07 million by 2029, growing at a CAGR of 4.2% from 2022 to 2029. The brand's commitment to quality and innovation has made it a trusted name among fitness enthusiasts. Horizon Fitness offers affordable and technologically advanced ellipticals, such as the EX-59 and 7.0 AE models, which are highly regarded for their intuitive controls and durable frames. Learn more about their elliptical range.
Matrix Fitness
Matrix Fitness, a premium brand of Johnson Health Tech, has established itself as a leading producer of elliptical machines, among other fitness equipment. In 2018, Matrix Fitness reported a record-breaking year with a 21% global sales growth, reaching $528 million in revenue, and a notable 40% increase in U.S. sales in Q4 of that year. The brand offers over 500 commercial products and accounts for 67% of Johnson Health Tech's total revenues. Matrix Fitness has achieved a compounded annual growth rate (CAGR) of 16% over a five-year period, making it one of the fastest-growing fitness equipment brands. Its strong sales growth across various customer segments, including athletics, education, and multi-housing, underscores its commitment to delivering high-quality products and solutions. For more details about their product offerings, visit the official Matrix Fitness website.
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