Top Down Pillow Brands for Ultimate Comfort

When it comes to achieving a good night's sleep, down pillows have long been favored for their luxurious comfort and support. Known for their exceptional softness and ability to cuddle your head just right, these pillows can make a significant difference in your relaxation routine. With so many brands on the market, choosing the best down pillow can be overwhelming. To help guide your decision, we’ve compiled a list of top-rated down pillow brands that are known for their quality and comfort. Discover the perfect pillow for your needs below.

Illustration of down pillows

Best brands of down pillows in 2025

Brooklinen

Brooklinen is renowned for producing some of the best down pillows on the market, particularly the Brooklinen Plush Down Pillow, which is filled with 100% down clusters, making it exceptionally soft and plush. This pillow is highly suited for stomach sleepers and offers a cloud-like comfort. With a 365-night trial period and a 2-year warranty, Brooklinen ensures customer satisfaction. The pillows are certified with Downmark-certified down clusters and treated with Ultra-Fresh antimicrobials to maintain freshness. User reviews on the Brooklinen website show a high satisfaction rate, with 73% of reviewers giving the pillows 5 out of 5 stars.

Parachute

The Parachute Down Pillow is highly regarded as one of the best down pillows available, praised for its luxurious fill of 85% European white down clusters and 15% down and feather fibers. It is machine washable, comes in soft, medium, and firm densities, and is suitable for all sleeping positions. Tested by experts and loved by users, it maintains its shape and breathability, ensuring a comfortable and supportive sleep experience. With a 100% cotton sateen shell and double-stitched piping, it is both durable and aesthetically pleasing. Parachute's commitment to responsible sourcing and high-quality materials has earned it top scores in various reviews since its release.

Pacific Coast Feather Company

Pacific Coast Feather Company is a leading producer of down pillows, renowned for its high-quality products featured in numerous hotels worldwide. The company controlled a 10 percent share of the pillow market and 17 percent in down comforters by 1991, and by the late 1990s, its market share in pillows grew to 21 percent. Known for its unique dual-chamber construction, such as the DownAround pillow with an inner chamber of duck feathers and down and an outer chamber of at least 75% goose down, Pacific Coast Feather ensures both support and comfort. The company has enjoyed strong growth, with sales totaling $127 million in 1997, and it continues to expand through licensing agreements with brands like Sealy, Calvin Klein, and Dockers. Pacific Coast Feather's commitment to quality and customer satisfaction has made it a market leader in the bedding industry.

DownRight

DownRight is renowned for producing some of the best down pillows, utilizing 100% European goose down to ensure superior sleep, posture, and lifelong comfort. Their products are handcrafted, adhering to the Responsible Down Standard (RDS(r)) and Oeko-Tex Standard 100 certifications, ensuring both animal welfare and the absence of harmful chemicals. Customers praise DownRight pillows for their perfect balance of softness and support, likening the experience to sleeping on a cloud. With a tradition spanning over 25 years, DownRight continues to excel in the market, contributing to the growing demand for down and feather pillows, which is expected to reach USD 8.55 billion by 2030 with a CAGR of 7.40%.

Royal Hotel

The Royal Hotel brand is renowned for producing some of the best down pillows, boasting a 750 Fill Power and a generous 45 oz fill, which ensures extra firmness, loft, and comfort. With a 100% cotton cover featuring a 500 thread count, these pillows offer superior softness, breathability, and allergen-free properties. The down/feather category, which includes Royal Hotel's pillows, holds a significant 33.5% market share in the US bed pillow market as of 2023. These pillows are designed for long-term support and maintain their shape with frequent fluffing, providing a cloud-like sleeping experience. The high-quality materials and construction make them a preferred choice for both residential and luxury hotel settings.

L.L.Bean

L.L.Bean is renowned for producing high-quality down alternative pillows, such as the Down-Alternative Damask Pillow, which offers a hotel-level feel and is highly versatile for various sleeping positions. This pillow is available in soft, medium, and firm options, and it maintains its shape well over time, even after washing, with minimal to no shrinkage. The 100% cotton cover with a 260 thread count weave adds to its luxurious feel and breathability. Tested over two and a half years, it has remained unchanged and is highly comfortable for everyday use. It is machine washable and comes in standard, queen, and king sizes.

Snowe

Snowe Home is renowned for producing some of the best down pillows, utilizing responsibly sourced European white down known for its exceptional loft and softness. Their pillows are crafted to provide the perfect balance of softness and support, suitable for all sleep styles, including side, back, and stomach sleepers. The fill is wrapped in a breathable 100% cotton percale shell, ensuring cool and comfortable sleep. Snowe Home also offers down alternative pillows made from high-quality microfiber, which are hypoallergenic and resistant to dust mites and mold. These pillows are designed for long-lasting use and easy care, with options available in soft, medium, and firm firmness levels.

Casper

Casper, a leading brand in the sleep industry, is renowned for its high-quality pillows, including down pillows, which contribute significantly to the growing pillow market. According to market forecasts, the pillow market is expected to grow by USD 11.58 billion from 2020 to 2025, with North America, where Casper is a key player, accounting for 36% of this growth. Casper's innovative products and strong customer engagement strategies have positioned the company as a major competitor in the fragmented pillow market. The brand's focus on ethical and quality craftsmanship, as seen in their award-winning mattresses and sleep accessories, extends to their pillow offerings, enhancing consumer trust and satisfaction. With the U.S. pillows market projected to grow at a CAGR of 4.48% from 2023 to 2030, Casper is well-positioned to capitalize on this trend.

Boll & Branch

Boll & Branch is renowned for producing high-quality down pillows, utilizing ethically-sourced, cruelty-free down from US farms that meet the International Down Standard. Their Down Chamber pillow comes in three densities (Soft, Medium, and Firm) to cater to all sleeping positions, and features a 100% organic cotton shell. The down fill is triple-washed to ensure a cleaner and longer-lasting loft, exceeding the US government standard for cleanliness. With a Sleepopolis score of 4.60 out of 5, these pillows are praised for their plush, cloud-like comfort and superior support. The brand's commitment to quality and sustainability makes their down pillows a top choice for those seeking luxury bedding.

MyPillow

MyPillow is a leading brand in the pillow market, particularly renowned for its high-quality down pillows. The company is one of the top players in the U.S. pillow market, known for its extensive product portfolio and strong brand value. MyPillow's products are favored for their comfort and support, contributing to the growing demand for down and feather pillows, which is expected to drive the market to reach USD 8.55 billion by 2030 with a CAGR of 7.40% from 2023 to 2030. The brand's presence across major regions and its innovative strategies have enhanced its market share, making it a significant competitor in the industry. MyPillow's commitment to customer satisfaction and product quality has solidified its position as a top choice for consumers seeking premium down pillows.