Twinkle Top Picks: Best Brands for Enchanting Christmas Lights

As the festive season approaches, the quest for the perfect Christmas lights begins to illuminate homes and hearts across the world. Decorating with the right set of vibrant and twinkling lights can transform any space into a magical winter wonderland. With numerous brands offering a variety of options from energy-efficient LEDs to nostalgic incandescent bulbs, finding the perfect fit for your holiday decor can be a delightful yet daunting task. Below, we have compiled a list of some of the best brands for Christmas lights to help guide your selection.

Illustration of christmas lights

Best brands of christmas lights in 2025

Philips

Philips, as the world's largest light maker, is excelling in the Christmas lights market, particularly with its LED lighting technology, which saw a 33% growth in sales in the third quarter of the year. This significant increase is attributed to the company's strategic pricing, such as offering consumer LEDs for $5 at Home Depot, and partnerships with major utility companies. Philips' LED lighting sales accounted for 30% of their total lighting sales of 2.08 billion euros in the same quarter. The company's strong performance in LED sales has also led to a 140 million euro profit in their lighting division, a substantial improvement from a 14 million euro loss the previous year. This success is further enhanced by the integration of Philips Hue smart lighting solutions, which can be controlled via home wireless networks and synchronized with music, such as through the Philips Hue + Spotify feature.

GE Lighting

GE Lighting is a pioneering brand in the Christmas lights market, renowned for its innovative and energy-efficient products. Since creating the first electric Christmas lights, GE has continued to lead the industry, introducing smart lighting features in the 2010s that allow for control via remote controls, timers, or even a phone. Their products include smart lighting controls, multicolored LED bulbs, and other advanced lighting fixtures. GE's commitment to sustainability and innovation has made it a major player, with a significant presence in the USA. Despite a small market share of 0.66% in 2024, the brand reflects its impact on the global Christmas lights and decorations market. For more insights on Christmas lighting companies, you can explore further details.

Twinkly

Twinkly is a leading Italian tech company and global leader in smart lighting, founded in 2016, which has revolutionized the world of decorative lighting with its technologically advanced, patented, and internationally awarded products. By 2020, Twinkly achieved a revenue of EUR16 million, a 100% increase from 2019, and an EBITDA of 14%, with plans to double revenue in 2021. The company's products, such as the Twinkly Strings and Tree Topper, offer customizable smart lighting solutions controlled via a smartphone app, featuring over 16 million color options and synchronization with music. Twinkly's consumer sales currently make up about 80% of their business, with a projected shift towards a 60% consumer and 40% professional sector in the future. Their innovative products, including the new 2024 Christmas Portfolio, enhance holiday decorations with cutting-edge technology.

NOMA

NOMA was a pioneering company in the Christmas lighting industry, known for its innovative and high-quality products. By the 1930s, NOMA dominated 75% of the Christmas light market with its revolutionary plug-and-play light sets that could be plugged into a standard wall outlet, using small Italian bulbs and rubber-coated wires for enhanced safety. The company introduced several key innovations, including the use of E17 intermediate base lamps for outdoor decorating in 1928, parallel-wired light sets for indoor use in 1934, and fused safety plugs in 1951. NOMA's market dominance was so significant that it faced an antitrust lawsuit in 1941, which was ultimately dismissed by the Supreme Court in 1952. As of 2021, the rights to the NOMA brand in Canada and the United States are owned by Canadian Tire.

Sylvania

Sylvania is a renowned brand and a global leader in lighting solutions, offering high-quality Christmas lights that are both durable and energy-efficient. Their Set of 100 Mini Christmas Lights, for example, features 100 lights on a green wire, with a total length of 21.96 feet and a lighted length of 20.63 feet, and can be connected end-to-end up to 5 sets. These lights are UL listed, ensuring safety, and offer 75% energy savings with their LED options. Sylvania's commitment to innovation and quality control makes them a trusted choice for holiday decorations. Their products are designed for both indoor and outdoor use, providing versatile lighting solutions.

Yuletime

Yuletime is renowned as one of the best producers of Christmas lights, offering high-quality and durable options. Their Multicolor LED Christmas Lights feature 200 LED mini bulbs on a 66-foot wire, are UL-certified and waterproof, and can withstand heavy rain and winds. These lights have a 'Stay Lit' design, ensuring the entire strand remains lit even if one bulb burns out, and can be connected up to 30 strands on one outlet. With vibrant and beautiful hues, Yuletime lights are ideal for decorating houses, trees, and yards. They also come with six spare bulbs and two fuses for easy maintenance. For more information, visit their Yuletime page on Walmart.

Balsam Hill

Balsam Hill is a leading producer of high-quality Christmas lights and decorations, known for its highly realistic and handcrafted artificial Christmas trees. Founded in 2006, the company has established itself as a major player in the market, with a revenue market share that contributes to the overall growth of the Christmas lights and decorations sector. Balsam Hill's products, including pre-strung trees and various holiday decorations, are praised for their abundance and lush appearance, making them a favorite among consumers. The company's commitment to quality and realism has earned it recognition, such as being featured in Oprah's Favorite Things. Balsam Hill's products are available through various channels, including their website and major retailers like Amazon.

Kringle Traditions

Kringle Traditions is a leading brand in the production of high-quality Christmas lights, offering a diverse range of products including C7 and C9 LED bulbs, 5MM LED mini lights, and incandescent mini lights. Their LED bulbs feature dual SMD technology, making them incredibly bright and energy-efficient, using up to 80% less energy than incandescent bulbs. These bulbs are shatterproof, have a 60,000-hour life expectancy, and come in ten colors. Kringle Traditions' products are UL certified and feature nickel-plated bases to resist corrosion, ensuring durability and safety. They are popular among both residential customers and professional decorators for their vivid colors and long-lasting performance.

Hallmark

Hallmark, in collaboration with brands like Balsam Hill, stands out as a premier producer of Christmas lights and decorations, known for their highly realistic and festive products. Their Christmas trees and decor are often featured in Hallmark movies and TV shows, adding to their popularity. For instance, Balsam Hill's trees are a top choice for set designers, reflecting their high quality and realism. In the broader market, Christmas lights, including those from Hallmark-associated brands, are expected to see significant growth, with LED lights alone projected to account for 30.81% of the market share in 2025. This growth is driven by factors such as energy efficiency and long product life.

Home Accents Holiday

Home Accents Holiday is a leading brand in the Christmas lights and decorations market, known for its wide variety of holiday lights that cater to all decorating needs. The brand benefits from the growing market, which is expected to reach USD 10.87 Billion by 2031, growing at a CAGR of 4.13% from 2024 to 2031. Home Accents Holiday lights are popular for their quality and innovative designs, aligning with consumer trends towards energy-efficient and smart lighting solutions. The brand's products are available through various distribution channels, including online retail and specialty stores, which have seen significant growth due to the convenience and safety of online shopping. With the increasing demand for eco-friendly and technologically advanced decorations, Home Accents Holiday continues to be a preferred choice for consumers.