Top Bleach Brands for Sparkling Clean Laundry and Surfaces

Bleach is an essential household cleaning product, known for its powerful disinfecting properties and versatility. With so many brands available on the market, choosing the right one for your needs can be overwhelming. From traditional heavy-duty options to eco-friendly alternatives, the range of products caters to various preferences and requirements. To help you make an informed decision, we've compiled a list of the best bleach brands below.

Illustration of bleach

Best brands of bleach in 2025

Clorox

Clorox is a leading producer of bleach and disinfectants, renowned for its high-quality products and strong market presence. As of Q3 2024, Clorox holds a 3.58% market share in the Personal & Household Products industry, showcasing its significant presence in the consumer market. The company reported a 9% bottom-line growth in its fiscal fourth quarter of 2024, driven by expanded gross margins and cost-reduction efforts. Clorox's brands commanded a 70% value share of the charcoal product category in the United States as of 2019, highlighting its dominance in specific product segments. The company's streamlined business model and digital transformation have been pivotal to its robust performance. For more details on Clorox's recent financial success, visit their strong earnings guidance.

Lysol

Lysol is a leading brand in the cleaning and disinfecting products market, commanding a significant 38.9% market share in the U.S. as of 2019, surpassing its competitor Clorox which held a 30.3% share. The brand has seen a surge in demand, particularly during the COVID-19 pandemic, prompting the introduction of new products such as disinfectant sprays and wipes. Despite facing challenges in meeting the heightened demand due to supply chain disruptions and raw material shortages, Lysol remains a prominent player. Its strong market presence and innovative product offerings have helped maintain consumer trust. Lysol's products are widely recognized for their effectiveness in household cleaning and disinfection. For more insights, explore Lysol's competitor analysis.

OxiClean

OxiClean is a leading brand in the bleach market, particularly known for its oxygen bleach products that are color-safe and effective in removing tough stains. Unlike chlorine bleach, OxiClean's White Revive(tm) Laundry Stain Remover deep cleans and deposits brighteners to whiten whites without the harsh effects of chlorine, making it a preferred choice for those seeking a gentler yet effective alternative. The product is recommended for use with washable fabrics and should not be mixed with chlorine bleach or other household chemicals. For optimal results, it is advised to pre-soak tough stains for up to 6 hours. OxiClean's innovative formulations contribute to the growing demand for eco-friendly and sustainable bleach solutions, aligning with industry trends such as the expansion of product portfolios and the development of environmentally friendly products.

Pure Bright

Pure Bright is a leading brand in the production of high-quality bleach, notably its Germicidal Ultra Bleach, which contains 6% sodium hypochlorite and is EPA-registered to kill over 50 pathogens, including C. Difficile spores and MRSA. This product is widely used in hospital, medical, and commercial settings due to its hospital-grade performance and NSF nonfood compound certification. It is effective against a variety of viruses, including SARS-CoV-2, and is listed on the EPA's List N for emerging viral pathogens. Pure Bright Germicidal Ultra Bleach is available in various sizes, including 32oz and 128oz, and has been recognized for its versatility in disinfecting, sanitizing, and laundry applications since its registration in 2019. Its efficacy and safety make it a preferred choice for maintaining hygienic environments.

Seventh Generation

Seventh Generation is a leading brand in the production of eco-friendly and effective bleach products, notably their Chlorine-Free Bleach, which uses hydrogen peroxide to fight tough stains, whiten whites, and is color safe. This product is part of a broader market where Seventh Generation contributes to the growth of the bleach precursor market, valued at $341.3 million in 2024 and projected to grow at a CAGR of 2.3% until 2034. The brand's commitment to biodegradable and fragrance-free formulas aligns with increasing consumer demand for environment-friendly cleaning solutions. Seventh Generation's Chlorine-Free Bleach is EPA Safer Choice Certified and Leaping Bunny Certified, reflecting its adherence to stringent environmental and animal welfare standards. This product is available in 64 fl oz sizes and is compatible with Seventh Generation Liquid Laundry Detergent or Laundry Packs.

Great Value

Great Value, a brand offered by Walmart, is renowned for producing high-quality bleach that meets consumer needs effectively. The Great Value Bleach contains 7.5% sodium hypochlorite and yields 7.1% available chlorine, making it a reliable choice for cleaning and disinfecting purposes. This product is widely used and has received positive feedback from users, including those who use it for pool maintenance. The safety data sheet for Great Value Bleach highlights its stability under recommended storage conditions and its compliance with relevant regulations. With its consumer-friendly packaging and effective formulation, Great Value Bleach is a popular choice in the market.

Ecover

Ecover, a prominent player in the cleaning products market, is recognized for its commitment to eco-friendly and sustainable practices. As part of the global eco-friendly cleaning products market, which was valued at $31 billion in 2023 and is expected to reach $71 billion by 2032 with a CAGR of nearly 11%, Ecover contributes significantly to the demand for environmentally responsible cleaning solutions. In the laundry detergents segment, Ecover is one of the key manufacturers, with the global laundry detergents market forecasted to grow to $65,610 million by 2030. Ecover's products, including those using bleach precursors, adhere to stringent environmental regulations such as the EU's REACH legislation, ensuring high standards of safety and sustainability. The company's presence in regions like North America, which holds a significant share of the eco-friendly cleaning products market, further solidifies its position as a leading producer. For more insights into their sustainable practices and products, visit their official website.

Method

Method is not a producer of bleach or bleach-containing products; in fact, they explicitly exclude bleach and chlorine from their formulations, adhering to their commitment to non-toxic, biodegradable, and environmentally friendly ingredients. Method's products are gluten-free, EGBE-free, phthalate-free, and paraben-free, ensuring a safe and healthy cleaning experience. They use polymeric dyes that are non-toxic and non-carcinogenic, and their brightening agents in laundry detergents are carefully assessed for safety and environmental impact. Method's focus on green chemistry and minimal design reflects their dedication to sustainable practices. Their ingredients are fully listed on their product pages and packaging labels for transparency. You can learn more about their environmentally conscious practices on their FAQ page.

Splashless

Clorox(r) Splash-Less(r) Bleach is a top-tier product from one of the leading brands in the cleaning industry, known for its no-splash formula that delivers a more controlled pour, reducing spills and splashing. This concentrated formula powers through dirt on household surfaces, whitens and brightens laundry, and deodorizes while killing 99.9% of germs. For laundry, it is used by adding the measured amount to the wash water, ensuring contact with the clothes for 10 minutes. For general disinfecting, it is mixed with 1 gallon of water, with the solution contacting the surface for at least 6 minutes. Clorox's market dominance is evident, with the company holding significant market shares in various product categories. For more details, visit the Clorox Splash-Less Bleach product page.

Zep

Zep is a renowned brand in the cleaning industry, particularly noted for its high-performance cleaning products, including those that utilize bleach. The Zep Antibacterial Disinfectant & Cleaner with Lemon, for example, is effective in killing 99.9% of germs and is widely used in professional settings. Zep's products, such as the Outdoor Foaming Cleaner & Brightener, are designed to effectively remove algae, mold, mildew, and other contaminants, making them ideal for various cleaning tasks. The brand's commitment to innovation is evident in its use of Flairosol technology, which provides superior control and convenience while being environmentally friendly. With its products available at major retailers like Lowe's, Zep continues to enhance cleaning experiences with reliable and effective solutions.