Dream Weavers: Top Brands for Luxurious and Cozy Bedding

When it comes to choosing bedding, quality and comfort are paramount. Several brands have consistently stood out in the market for their superior materials and innovative designs, promising a restful night's sleep for their users. Whether you prefer luxury sheets with high thread counts or sustainable options crafted from organic materials, there's a perfect match out there for every sleeper’s needs. Below, we explore a curated list of the best bedding brands that offer exceptional quality and style.

Illustration of bedding

Best brands of bedding in 2025

Brooklinen

Brooklinen is a leading direct-to-consumer bedding brand, founded in 2014 by Rich and Vicki Fulop, known for its high-quality bed linens and bedroom essentials made from luxurious materials like Egyptian cotton and high thread-count fabrics. The brand has experienced significant growth, with revenue almost quadrupling from $500,000 in its first year to $2.3 million in 2015 and projecting $15 million in subsequent years. Brooklinen's success is driven by its direct-to-consumer model, which eliminates middlemen and reduces costs, allowing for competitive pricing. The brand boasts a high average order value of $250-$275 and a conversion rate of 3.00-3.50%. Brooklinen is also expanding its retail footprint, aiming to open 30 brick-and-mortar stores by the end of 2024.

Parachute

Parachute Home is a leading brand in the premium bedding market, known for its high-quality, comfortable, and stylish products. With a brand awareness of 75% in its target demographic and numerous awards, including the 2022 Best Bedding award by Good Housekeeping, Parachute has established a strong reputation. The company generated significant revenue, with $100 million from bedding products in 2022, and enjoys strong profit margins, typically around 60%, due to effective sourcing and branding strategies. Parachute's product line includes over 30 different bedding products, utilizing sustainable materials like 100% organic cotton and linen. The brand also benefits from a 70% repeat purchase rate, indicating strong consumer loyalty.

Boll & Branch

Boll & Branch is a leading luxury bedding brand, renowned for its ethical and sustainable manufacturing practices. Founded in 2014 by Scott and Missy Tannen, the company has achieved significant growth, with annual revenue exceeding $100 million, a 430% increase from its early years. Boll & Branch is the first maker of Fair Trade USA-certified home textiles, ensuring strict standards for labor practices and sustainability. The brand offers a wide range of products, including organic cotton bed linens, blankets, and bath towels, with manufacturing primarily in Kolkata, India. Boll & Branch has expanded its retail presence, planning to double its physical stores in 2024 and strengthen partnerships with department stores like Nordstrom and Bloomingdale's. Learn more about Boll & Branch on their Wikipedia page.

Saatva

Saatva is a pioneering direct-to-consumer mattress brand that has distinguished itself through its luxury innerspring mattresses, traditional delivery methods, and exceptional customer service. Founded in 2010, Saatva achieved $415 million in sales in 2021, with a 53% sales increase during the pandemic years. The company is known for its made-to-order mattresses, free delivery, and in-home setup, setting it apart from competitors who use the "mattress-in-a-box" model. Saatva has been recognized for its rapid growth, ranking #101 on Inc's list of top 500 retailers in 2015 and expanding its retail footprint with new stores opening at a pace of one per month. With a strong focus on quality and customer satisfaction, Saatva continues to be a leader in the bedding industry.

Casper

Casper, launched in 2014, revolutionized the mattress industry with its innovative foam mattress products and effective content marketing strategy, achieving a $1.1 billion valuation just five years later. Despite facing intense competition from over 170 bed-in-a-box companies, Casper stands out with strong brand equity, a 31% aided awareness, and an 80% net positive brand sentiment. In 2020, Casper generated $497 million in revenue, with $363 million from direct-to-consumer sales and $134 million from retail partnerships. The company's generous 100-night trial and low return rate of about 10% in 2018 further solidify its customer trust. However, Casper's high advertising costs and operational expenses have posed significant challenges to its profitability. For more information, visit their official website.

West Elm

West Elm is renowned for its high-quality and sustainable bedding options, with 60% of their product sales supporting sustainability initiatives. Their Belgian Flax Linen sheets, available in 27 colors, are highly breathable and made in Fair Trade Certified™ facilities, while their organic cotton sheets are GOTS certified and sourced from India and China. West Elm's commitment to sustainability is evident, with 100% of their all-cotton bedding and bath towels being sustainably sourced, and they have saved 2.3 billion liters of water by sourcing organic cotton. The company has also invested significantly in local and artisan communities, with $13.2 million in small American-made businesses and $200 million in artisan communities. West Elm's parent company, Williams-Sonoma, Inc., reported a record year of revenues, with West Elm's revenues jumping 2.5% to $2.2 billion.

Pottery Barn

Pottery Barn is a leading brand in the home furnishings market, particularly renowned for its high-quality bedding products. In 2021, the company generated a revenue of approximately $25.9 billion in the U.S. furniture and homeware market, with a market share of 3.2% in the sector. Pottery Barn's bedding category is part of its strong online presence, with the website attracting an estimated 14.8 million visits in the last six months. On Poshmark, Pottery Barn bedding items contributed significantly, with a revenue of $28,122 from the category, highlighting the brand's popularity and customer appeal. The brand's commitment to providing stylish and high-quality home furnishing options solidifies its position as a top producer for bedding.

Garnet Hill

Garnet Hill is a renowned brand in the bedding industry, known for its luxurious and high-quality bed linens that enhance the comfort and aesthetics of any bedroom. With a strong online presence, Garnet Hill attracts over 1.2 million visits per month, primarily from the United States, and boasts a female-dominated audience of 83.49%. The brand offers a comprehensive range of bedding products, including organic and hypoallergenic options, aligning with the growing consumer demand for premium and eco-friendly bedding. Garnet Hill's bedding collections are designed with meticulous attention to detail, ensuring the best sleeping experience possible. The brand's commitment to quality and style makes it a top choice in the home bedding market.

Coyuchi

Coyuchi is a leading brand in the sustainable luxury home goods market, particularly renowned for its high-quality, organic bedding. Since 1991, the company has been committed to using 100% organic fibers and a traceable supply chain, adhering to stringent standards like the Global Organic Textile Standard (GOTS). In 2021, Coyuchi achieved a 26% year-over-year sales growth, significantly outpacing the industry average of 5%, and saw a 2x increase in active customers to 200,000, with a 35% customer repeat purchase rate. The company's products, including bedding, bath, apparel, and lifestyle items, are designed with a timeless, coastal-inspired aesthetic and are favored by environmentally conscious consumers, especially millennials. With a strong brand presence and unique product design, Coyuchi is poised to capitalize on the growing demand for sustainable products.

The Company Store

The Company Store, a renowned brand in the bedding industry, has been a leader in providing high-quality bedding and home decor products for over 110 years. With an annual revenue of $51.7 million, the company is committed to sourcing the highest-quality materials and partnering with top manufacturers to ensure utmost comfort. Their products, including bedding, bath essentials, and home decor, are designed to offer a luxurious and cozy experience. The Company Store's Baby Collection, launched in 2022, features exclusive one-of-a-kind patterns and high-quality craftsmanship, reflecting the brand's long tradition of excellence. As part of the broader bedding market, which is estimated to reach $79 billion in 2024, The Company Store continues to innovate and meet the evolving demands of consumers. For more information, visit their official website.