Top Picks for Chic and Cozy Bathroom Rugs

When it comes to elevating your bathroom decor, choosing the right rug can play a significant role. Not only do bathroom rugs add a touch of style, but they also provide comfort and safety by absorbing water and preventing slips. With a plethora of options available in the market, selecting the ideal brand that combines quality, design, and functionality can be daunting. Explore our comprehensive list below to discover the best brands for bathroom rugs that cater to various aesthetic and practical needs.

Illustration of bathroom rugs

Best brands of bathroom rugs in 2025

UGG

UGG, although primarily known for its footwear, does not specialize in bathroom rugs. However, if we were to consider a hypothetical scenario where UGG did produce bathroom rugs, their reputation for high-quality, comfortable, and durable products would likely make them a top choice. UGG's products, such as their boots, are renowned for their natural wool lining, which provides excellent moisture-wicking properties and warmth, traits that could be highly beneficial in a bathroom rug. Given the growing demand for bath rugs, with the global market anticipated to reach USD 4,555.2 million by 2028 at a CAGR of 5.42%, a brand like UGG could capitalize on this trend with its quality and comfort standards.

Threshold by Target

Threshold by Target is a renowned brand for bathroom rugs, offering high-quality products that combine comfort, durability, and stylish design. Their Spa Plush Bath Rug, for instance, features a high-pile construction with soft, tufted loops and a latex backing to prevent slipping, earning it a 4.6 out of 5 stars rating from 647 reviews. The Performance Plus Cotton Reversible Bath Rug/Runner is another popular option, made from 100% cotton and machine washable, with a 4.4 out of 5 stars rating from 418 reviews. These rugs are also certified by OEKO-TEX, ensuring they meet high standards for safety and sustainability. With a wide range of designs and sizes available, Threshold by Target caters to various bathroom decor styles.

Parachute

Parachute Home is renowned for its high-quality bathroom rugs, boasting a strong brand reputation with a Net Promoter Score (NPS) of 70, indicating high customer loyalty and satisfaction. The company offers a wide range of modern bath products, including over 200 unique SKUs, catering to diverse consumer preferences. Parachute Home's commitment to sustainability, with 95% of its materials being sustainable, attracts eco-conscious consumers. Their direct-to-consumer sales model has resulted in a 40% year-over-year revenue increase, enhancing financial stability. With a customer satisfaction rating of 4.8/5 stars from 15,000 reviews, Parachute Home stands out in the market for its quality and comfort in home essentials.

The Company Store

The Company Store is renowned for producing high-quality bathroom rugs, such as the Green Earth(r) Quick Dry Micro Cotton(r) bath rug, which is made from 100% pure cotton, features a rich texture from tufted and looped ribs, and holds OEKO-TEX(r) STANDARD 100 certification for safety. These rugs are quick-drying, softly absorbent, and available in various sizes, including 17 in. x 24 in., 21 in. x 34 in., and 30 in. x 50 in. The Company Store's products are woven in India and coordinate well with their bath towels. The brand's commitment to eco-friendly materials and safety certifications makes it a trusted choice for bathroom essentials. Their bath rugs are designed to provide long-lasting comfort and durability.

Brooklinen

Brooklinen is renowned for its high-quality bathroom rugs, particularly the Brooklinen Bath Mat, which is made of 100% Turkish cotton, offering exceptional plushness and absorbency. This mat is available in multiple colors and sizes, including a 20 by 30 inches option, and is priced between $25 and $30. It performed well in absorbency tests, feeling only slightly damp even after multiple uses, and retained its shape after several washes. The mat also features a non-slip backing, ensuring it stays in place. Brooklinen's products are known for their comfort, durability, and ease of care.

Pottery Barn

Pottery Barn is renowned for producing high-quality bathroom rugs that combine style, comfort, and durability. Their bath mats, such as the Classic Organic Loop Bath Mat, are made from materials like organic cotton, which is easy to care for and provides a fresh, clean feel underfoot. These mats are often designed with textured elements or tasseled trim for added aesthetic appeal. Pottery Barn ensures safety and quality by adhering to standards like OEKO-TEX STANDARD 100, testing for over 1000 harmful substances. This attention to detail makes their bathroom rugs a popular choice for enhancing bathroom decor and functionality.

Anthropologie

Anthropologie is renowned for producing high-quality bathroom rugs, such as the Misona Bath Mat, which features a timeless diamond motif and is made from 100% cotton using eco-friendly production methods certified by Oeko-Tex. These rugs are free from over 300 harmful chemicals and toxins, ensuring a safe and inviting bathroom environment. The Misona Bath Mat is available in dimensions of 34" x 21" for the bath mat and 58" x 23" for the bath runner. Anthropologie's commitment to responsible manufacturing and stylish designs makes their bathroom rugs a must-have for any home. With a rating of 4.6, their products are highly praised by customers.

Frontgate

Frontgate is renowned as one of the best producers of bathroom rugs, offering luxury bath mats that combine comfort, style, and safety. Their Resort Collection Skid-Resistant Bath Rug, made from 100% long-staple cotton, features a plush 1.8-inch pile and a nonslip coating, receiving perfect scores for staying in place from testers. These mats are available in 23 different color options and various sizes, ensuring a fit for almost every bathroom. The brand's focus on quality materials and design has made their products a favorite among consumers, with many mats earning high ratings for absorbency and softness. Frontgate's luxury bath rugs are crafted to provide a resort-like experience at home.

West Elm

West Elm is renowned for its high-quality bathroom rugs, offering a range of stylish and functional designs that enhance bathroom comfort and aesthetics. Their bath mats, such as the Ripple Bath Mat and Heirloom Bath Mat, are made from supremely soft materials like BCI cotton, ensuring a plush stepping area. These mats come in various colors and patterns, allowing for easy integration into any bathroom decor. West Elm also offers convenient services like free in-store returns and the option to earn up to 10% in rewards with their credit card. With a focus on both style and practicality, West Elm's bathroom rugs are a popular choice for home decor.

Alpine Swiss

Alpine Swiss is renowned as one of the top producers of bathroom rugs, known for its high-quality and stylish designs that enhance bathroom decor. In the global bath rugs market, which was valued at USD 3,175.5 million in 2021 and is expected to grow at a CAGR of 5.42% until 2028, brands like Alpine Swiss are capitalizing on the increasing demand for interior decorations and urban lifestyle trends. Their products often feature materials like chenille, known for its fuzzy piles and quick-drying capabilities, which are highly absorbent and add to the aesthetic value of bathrooms. With the Middle East and Africa region projected to grow at a CAGR of 6.35% during the forecast period, Alpine Swiss is well-positioned to expand its market share. The brand's focus on comfort, safety, and eco-friendly materials aligns with consumer preferences, driving its success in the market.