Top Luxury Brands for Plush Bath Towels

Finding the perfect bath towel can significantly enhance your after-shower experience, making it important to choose one that offers both comfort and quality. While there are numerous brands on the market, some have distinguished themselves through exceptional softness, absorbency, and durability. These brands prioritize high-quality materials, such as Turkish or Egyptian cotton, ensuring that each towel provides a spa-like experience right at home. Discover the top brands that have earned a spot in the spotlight for their exemplary bath towels, inviting you to explore the full list below.

Illustration of bath towels

Best brands of bath towels in 2025

Brooklinen

Brooklinen is a leading brand in the bed and bath linens market, renowned for its luxurious and high-quality products. Their Super-Plush Bath Towels, made from 100% premium Turkish cotton, offer an exceptional spa-at-home experience with a weight of 820 gsm, ensuring extra softness, durability, and absorbency. These towels are OEKO-TEX® STANDARD 100 Certified, ensuring they meet strict global criteria for safety. Brooklinen is a key player in the US bed and bath linens market, which is expected to reach USD 10.73 billion in 2024 and grow at a CAGR of 4.14% by 2029. The brand's commitment to quality and sustainability makes it a favorite among consumers seeking both comfort and style.

Boll & Branch

Boll & Branch is renowned for producing some of the best bath towels, particularly their Plush Bath Sheet, which is crafted from 100% long-staple organic cotton, certified by GOTS and Fair Trade. This luxurious towel boasts a velvety soft feel, dense and absorbent fibers, and a substantial weight of 700 GSM. Despite a slight decrease in softness over six months, it maintains its thickness and quality. The brand's commitment to using the finest organic materials and a special tumbling process enhances the towel's softness and absorbency. Boll & Branch's attention to detail and high-quality yarns make their towels a standout in the market. For more details on their Plush Bath Sheet, visit their official product page.

Parachute

Parachute is renowned for producing some of the best bath towels, praised for their high absorbency, durability, and softness. Their towels, such as the Soft Rib Towel, have been testers' favorites, maintaining their performance even after extensive use and washing, with minimal shrinkage noted. The Parachute Organic Cotton Bath Sheet is particularly popular for its plush texture and convenient hanging loop, making it ideal for both personal and guest use. These towels are made from high-quality materials, such as Turkish cotton, and are available in various sizes and colors, including a range of earth-toned options. The brand's commitment to quality and comfort has made it a leader in the bath towel market, which is expected to grow significantly, with the Asia Pacific region driving much of this growth with a projected CAGR of 5.00% by 2030.

Snowe

Snowe Home is renowned for producing some of the best bath towels, offering a luxurious and durable product line that blends functionality with timeless design. Their Soft and Lofty Towel Set, made from 100% long-staple cotton, provides exceptional absorbency and softness, making it a top choice for those seeking high-quality towels. Snowe's commitment to sustainability and quality aligns with the growing demand for eco-friendly products, contributing to the bath towel market's projected growth of 4.41% CAGR from 2023 to 2030. The brand's focus on creating luxurious, durable products enhances daily routines and ensures a premium user experience. With their products designed to withstand frequent use, Snowe Home stands out in the market for its exceptional home goods. For more details on their premium offerings, visit their official website.

Frontgate

Frontgate is renowned as one of the best producers of bath towels, particularly with its Resort Collection, which boasts a luxurious texture made from long-staple Turkish cotton fibers. This material ensures a thick, absorbent, and soft towel, earning perfect scores in absorbency tests and a 4.3/5 rating for softness and 4.2/5 for durability. Available in 27 colors, these towels are ideal for those seeking a substantial and comfortable bathing experience. Despite some shrinkage after laundering, they maintain their quality and softness over multiple washes. The Frontgate Resort Collection is a top choice, backed by the Good Housekeeping Seal, highlighting its reliability and performance.

Coyuchi

Coyuchi is renowned for producing some of the best bath towels, leveraging 100% organic cotton grown and woven in the Aegean region of Turkey, and holding GOTS certification. Their towels, such as the Temescal Organic Towel, are highly absorbent, quick-drying, and maintain their soft feel even after multiple washes. Since 1991, Coyuchi has championed sustainable materials and production methods, making them a leader in eco-friendly home goods. Their towels are durable, with some sets showing no signs of wear after six months of regular use. Additionally, Coyuchi's commitment to sustainability includes initiatives like their 2nd Home Renewed program and membership in 1% for the Planet. Discover their Cloud Loom Organic Bath Towels for more eco-friendly options.

RH

Restoration Hardware (RH) is renowned for producing some of the best bath towels, particularly its 802-Gram Turkish Cotton Towel Collection, which is loomed from premium long-staple Turkish cotton to a luxurious 802-gram weight, making them exceptionally dense and absorbent. These towels have been praised for their durability and performance, holding up well with repeated laundering. In tests by Good Housekeeping, RH towels have consistently rated highly for their quality and absorbency. The use of high-quality materials ensures these towels remain soft and absorbent over time. This attention to detail and commitment to quality has made RH a favorite among consumers seeking premium bath towels.

Abyss & Habidecor

Abyss & Habidecor is a renowned brand in the luxury bath linen industry, boasting over 40 years of experience in manufacturing high-quality towels. Located in Portugal, they utilize the finest Egyptian Giza extra-long-staple cotton, known for its superior absorbency, softness, and durability. Their towels, such as the Abyss Super Pile, are heavyweight with a 700 GSM density, offering a spa-like feel and available in 60 color options. The brand is committed to elevating the bathing ritual to an art form, ensuring each towel is pre-shrunk and piece-dyed for consistent color and durability. Abyss & Habidecor's products are highly regarded for their low lint, strength, and long-lasting quality.

Pottery Barn

Pottery Barn is renowned for producing some of the best bath towels, particularly those made from 100% organic long-staple Turkish cotton, which are noted for their exceptional softness, absorbency, and durability. For instance, the Pottery Barn Hydrocotton Quick-Dry Towel received high scores in lab tests for softness and absorbency, despite some minor shrinkage. These towels are often praised for their plush feel and ability to retain softness even after multiple wash cycles. The brand offers a variety of towel types, including classic terry cotton, organic cotton, and technologically advanced fabrics like Tencel(tm). Pottery Barn's commitment to quality and comfort makes their towels a favorite among consumers. To explore more about their towel collection, visit their bath linens page.

Fieldcrest

Fieldcrest, a renowned brand in the bath towel industry, has a rich history of producing high-quality towels, particularly its luxury Royal Velvet line introduced in 1954. By 1967, the Fieldcrest division accounted for 65% of the company's sales, with a significant portion coming from medium- and upper-priced lines. Fieldcrest's strength lay in its premium products, which were primarily sold through department stores, and it maintained a strong market presence despite competition from other manufacturers like Cannon Mills and J.P. Stevens. The company saw a 43% gain in its bed and bath products in 1976-77, highlighting its successful foray into designer lines such as the Halston and Geoffrey Beene collections. Fieldcrest's commitment to quality and its protected use of its name in department stores helped retain customer loyalty. For more detailed information, visit their Fieldcrest Encyclopedia entry.