Top Aquaguard Brands That Purify with Perfection

When it comes to ensuring the purity and safety of your drinking water, investing in a high-quality aquaguard is crucial. With a plethora of brands available in the market, identifying the best ones can significantly impact both health and convenience. Leading brands in this space are renowned for their cutting-edge technology, efficient filtration systems, and robust customer service. To explore a curated list of the best aquaguard brands that offer reliability and superior performance, read on below.

Illustration of aquaguard

Best brands of aquaguard in 2025

AquaGuard

AquaGuard, by Eureka Forbes, has been a leading name in water purification since 1984, with over 20 million customers in India trusting their products. This brand uses advanced technologies, including UV and RO, to remove up to 99.99% of harmful bacteria and viruses. They offer a diverse range of purifiers, from basic models to smart, connected systems, and have maintained a high customer satisfaction rating. They have received several awards for their water purifiers, highlighting their consistent quality and innovations. You can explore their product range on their website.

Kent

Kent, established in 1999, has become a leading water purifier brand in India, holding around 40% of the market share and generating 80% of its revenue from RO purifiers, with over one million units sold to date. Their innovative technology includes multi-stage purification with RO, UV, UF, and TDS control, and they are known for their commitment to quality and health with mineral retention technology. Kent's annual turnover reached ₹1,200 crore in August 2020, and the company has received awards for its contributions to water purification technology, making it a trusted choice for consumers seeking safe drinking water. Despite competition, Kent has captured a significant market share, often being compared with Aquaguard, and stands out for its efficiency in water conservation, providing a range of purifiers with varying storage capacities and a user-friendly interface. Kent water purifiers, known for their robust build and contemporary design, start from approximately Rs. 5,000 for basic models and go up to Rs. 20,000 or more for advanced models.

Pureit

Pureit, a brand initially launched by HUL in 2004, offers a variety of water purifiers utilizing RO, UV, and MF technologies, some with mineral enhancers, and is known for its 7-stage advanced purification process that removes 99.9% of bacteria and viruses, with some models boasting up to 70% water saving; in 2024, the brand was sold to A. O. Smith for ₹601 crore, though it remains a popular choice for many seeking clean drinking water, having been recognized by Harvard University for its innovative solutions and impact on millions of households and having had a turnover of ₹293 crore in FY2023-24.

AO Smith

A. O. Smith, established in 1874 and headquartered in Milwaukee, Wisconsin, is a leading global manufacturer of water heaters and purifiers, offering innovative technologies like RO+SCMT and MIN-TECH for effective impurity removal while retaining essential minerals; their water purifiers are known for durability and superior purification capabilities, making them a preferred choice for many households. In India, they entered the market in 2008, aiming for an 18% market share in heaters, and provide a range of products including those with hot water functionality and advanced filtration.

Blue Star

Blue Star, a company with over seven decades of experience since its founding in 1943, is a prominent Indian brand, known for its cooling solutions and has been manufacturing water purifiers for over two decades, offering both RO and UV technologies. They are also a leader in the water cooler segment and have collaborated with Eureka Forbes to integrate Aquaguard purifiers into their water coolers. The company is aiming for a 15% market share in the room air conditioner market in FY25. You can explore their range of products to find more information.

Livpure

Livpure, established in 2011, has quickly become a trusted Indian brand in the water purification sector, holding a 29% market share in 2022 for smart water purifiers and aiming for 20% of the RO market by 2022. They offer innovative products with advanced RO, UV, and UF technologies and are targeting one million subscriptions for their water-as-a-service model within four years, with their business expanding into air purifiers and home appliances.

Aquafresh

While Aquafresh is known for its oral care products, they are not a producer of Aquaguard water purifiers; Aquaguard is a brand of Eureka Forbes, offering a range of water purifiers using RO, UV, and other advanced technologies to remove up to 99% of impurities. Aquafresh focuses on dental hygiene, providing toothpastes that strengthen enamel and protect against plaque. They offer various options like Extreme Clean, which provides double cleaning action and lasting freshness for up to 8 times longer compared to regular toothpaste, along with other products such as mouthwash and toothbrushes to maintain complete oral health. Aquafresh oral care products can be found on their official website.

LG

LG is a prominent brand in the water purifier market, offering a range of models with advanced filtration technologies, including RO, UV, and UF, and features like stainless steel tanks for enhanced hygiene. While specific market share data for LG is not readily available, they are considered a key player alongside brands like Kent and Eureka Forbes. LG's PuriCare line, launched in India, includes tankless options and models with multi-stage filtration, catering to diverse consumer needs with both hot and cold water dispensing capabilities. The Indian water purifier market is projected to reach $4.1 billion by 2024, indicating a substantial opportunity for LG's continued growth. You can explore their diverse range of products on their website.

Havells

Havells, a leading brand established in 1958, is renowned for its Aquaguard water purifiers, commanding a significant 35% market share in India as of 2023, offering advanced filtration technologies and providing a wide range of models for diverse needs, ensuring safe and clean drinking water.

Panasonic

Panasonic is a well-regarded producer of water purifiers, offering a range of models featuring advanced RO+UV technology, and they are recognized as a major player in the water purifier market alongside brands like Aquaguard and Kent, with a presence in various regions globally. Panasonic water purifiers come with features such as multi-stage filtration, transparent detachable tanks, and alerts for filter changes, with some models offering a 6-liter capacity and a 12 LPH flow rate, making them suitable for both borewell and municipal water. The company also integrates alkaline ionizers in certain models and is included in the list of key companies in the water purifier market, which is projected to reach $47.53 billion by 2028. Panasonic offers a 1-year warranty on their products, further ensuring quality and consumer satisfaction.