Top Air Fryer Brands for Crispy Delights in 2023

In recent years, air fryers have revolutionized the way we enjoy our favorite fried foods by providing a healthier alternative with less oil consumption. With a myriad of options flooding the market, choosing the right brand can significantly enhance your cooking experience. Among the top contenders, brands like Philips, Ninja, Cuisinart, and Instant Vortex stand out for their innovative features and high customer satisfaction. To explore the unique offerings and benefits of each brand, read on below.

Illustration of air fryer

Best brands of air fryer in 2025

Philips

Philips, a leading brand in the air fryer market, holds a 20-25% market share and is known for its innovative Rapid Air Technology that cooks food with up to 90% less fat. The brand offers models like the Premium Airfryer XXL with a 1.4-liter capacity and Twin-TurboStar technology, and the Essential Airfryer XL with a 6.2-liter capacity. Philips has consistently been a best-seller, with many consumers favoring offline channels where they can physically assess the product, and a large portion of the market share comes from residential use. Philips air fryers provide a versatile cooking experience, allowing users to fry, bake, grill, and roast with ease, often utilizing presets, making them user-friendly and promoting healthier cooking habits. For a variety of models and options, you can visit the Philips official website.

Ninja

Ninja is a leading air fryer brand, holding a significant 20-25% market share alongside other major players, with models like the Max XL consistently earning top ratings for its ability to quickly produce crispy food with up to 75% less fat compared to traditional frying, making it a great choice for health-conscious consumers; additionally, their dual-zone models offer flexibility and convenience for cooking multiple dishes, further solidifying their position as a preferred choice in many households as indicated by the 67.2% of residential customers contributing to the air fryer market in 2023. You can find more information about their products at Ninja Kitchen UK.

COSORI

COSORI, founded in 2016, has become a leading air fryer brand, with their products receiving a 4.7 out of 5 stars rating from over 55,000 customer reviews and being recognized as a best seller on Amazon, offering a healthier cooking alternative with up to 90% less fat compared to traditional frying and faster cooking times. Although they had a recall of over 2 million air fryers in 2023 due to safety concerns, COSORI continues to be a popular choice with a 15% market share in the U.S in 2023. They are known for their innovative features such as digital touchscreens, smart app connectivity, and multiple presets for different meals. You can find their products on their official website.

Instant Pot

Instant Pot is a leading brand in kitchen appliances, holding a significant 55% global market share in air fryers, selling over 5 million units annually and receiving numerous international design awards for their innovative products; their air fryers come in a variety of models, including the Vortex and Omni series, known for their versatility and user-friendly design. Instant Pot's popularity stems from its commitment to simplifying home cooking with appliances that promote healthy lifestyles. For more information about Instant Pot air fryers, visit their official website.

Cuisinart

Cuisinart is a leading brand in air fryers, offering models like the TOA-70 which won the Good Housekeeping 2024 Best Kitchen Gear Award, and their air fryers often combine multiple functions such as baking, broiling, and grilling, with a large capacity that can air fry up to 3 pounds of food; the brand has a 3-year limited warranty, with models often available through offline channels which account for 67.1% of air fryer sales, and the residential sector makes up 69.7% of the market, showcasing their popularity in homes; additionally, their air fryers use a wide temperature range from warm up to 450°F, and many models include multiple accessories like an oven rack, baking pan, and air fryer basket, further solidifying their position as a top choice for consumers; Cuisinart's air fryers can be found on their official website and other retailers, with the Cuisinart Air Fryer Toaster Oven with Grill (TOA-70) being a popular model.

T-fal

T-fal, a well-known brand in kitchen appliances, is considered a top producer of air fryers, offering models with features like Extra Crisp Technology that uses 99% less added fat, and some models that cook 49% faster. The brand offers a variety of models, including the Easy Fry series, known for their simple dial controls, and the Infrared Air Fryer, which can preheat in just 45 seconds. You can explore their range of products on the official website.

Breville

Breville is a top-tier air fryer producer, holding a 20-25% market share alongside other major brands in 2023, known for its versatile smart ovens that function as air fryers, toasters, and more. Models like the Smart Oven Air Fryer Pro are gaining popularity for their multi-functionality and fast cooking times, despite some reports of smokiness when cooking oily foods. Breville's air fryers are often praised for their premium build quality and ease of use, and many customers highlight how they are eating healthier because the air fryer preheats faster than a standard oven.

Chefman

Chefman, founded in 2009, has become a prominent brand in the air fryer market, offering a variety of models with features like dual baskets, digital controls, and multiple preset options, and in 2023, they secured $50 million to expand their air fryer line and invest in smart kitchen technology; their air fryers range in size from 2-quart to 10-quart, with some models offering a 42% discount, and they are known for providing quality and budget-friendly appliances with many dishwasher-safe parts, while also being one of the top brands on Amazon, competing with other major brands like Ninja. For more information, you can visit their website at Chefman's website.

GoWISE USA

GoWISE USA, established in 2013, has become a well-known producer of air fryers, offering a variety of models with different features such as 8 cooking presets and a temperature range of 170°F to 400°F, enabling users to enjoy healthier versions of their favorite fried foods with little to no oil. Their air fryers utilize rapid air technology, and some models come equipped with recipe books to help users explore various cooking options. They offer a range of sizes, including 3.7 quart, 5.8 quart, and 12.7 quart options. GoWISE USA provides a variety of kitchen appliances, all of which are ETL certified and FDA approved. For more information, visit their official website.

Black+Decker

Black+Decker, a brand established in 1910, is a significant player in the air fryer market, holding a 20-25% market share alongside other prominent brands. Their air fryers, often designed with multiple functions like baking and toasting, are popular for their convenience and ability to cook with less oil, appealing to the 69.7% of residential consumers who contribute to the majority of the air fryer market. Additionally, a large portion of consumers, 73.1%, purchase air fryers through offline retailers, valuing the ability to assess the product in person. Many reviews praise the quick cooking times and crispy results achieved with Black+Decker air fryers. You can find more about their products here.