Top Router Brands for Seamless Connectivity

In today's hyper-connected world, a reliable internet connection is paramount for both personal and professional activities. At the heart of a robust network lies a dependable router, capable of providing seamless connectivity, speed, and security to users. With so many options on the market, choosing the best router brand can be a daunting task. Below, we've compiled a list of some of the best brands known for their top-rated features and performance to help guide your decision-making process.

Illustration of router

Best brands of router in 2025

ASUS

ASUS is a leading manufacturer in the wireless router market, known for its high-performance and innovative products. In Q1 2015, ASUS held a 24% market share, closely following TP-LINK and NETGEAR. The company continues to innovate, as seen with the launch of the RT-AXE7800 Wi-Fi 6E router in September 2022, which offers up to 7800 Mbps of bandwidth and robust network security. ASUS routers, such as the AC1900 class RT-AC68U, have been popular among consumers for their reliability and advanced features. The company's commitment to technology and customer needs has solidified its position as a major player in the wireless router industry. For detailed insights on the market, you can explore the wireless router market share report.

TP-Link

TP-Link is a leading global provider of WiFi networking devices, holding the number one position in the world for consumer WiFi networking equipment and shipping products to over 170 countries. In 2010, TP-Link's wireless and broadband CPE shipments ranked No.1 globally, with a market share of 20.8% and 16.9% respectively. As of Q1 2022, TP-Link's Omada APs achieved a 37.5% shipment share in the small-business WLAN access points market, ranking first worldwide. The company has also been recognized as the "Readers' First Choice" and "No.1 Market Share Holder" by Microcomputer magazine due to its high quality and brand recognition. Founded in 1996, TP-Link continues to innovate with products like Wi-Fi 7 mesh systems and smart home automation solutions.

Netgear

Netgear is a leading brand in the router market, celebrated for its innovative and high-performance products. In the fourth quarter of 2023, Netgear reported a non-GAAP operating income of $2.7 million and a significant growth in service revenue of 27.7% year over year, with 877,000 paid subscribers. The company's premium products, such as the Orbi 97x WiFi 7 mesh system, have driven double-digit sequential growth and over 30% year-over-year growth, contributing to approximately 25% of their CHP retail business. Netgear's products, including the Nighthawk series, are praised for their robust performance and wide coverage areas, making them a top choice for both consumers and businesses. The brand's strong market reception and disciplined expense management have positioned it as a key player in the wireless LAN equipment market.

Linksys

Linksys is a prominent player in the router market, known for its reliable and feature-rich products. In 2023, Linksys, along with other brands like TP-Link, Netgear, and D-Link, competed intensely in the home and small office router segment, with Linksys holding around an 8% market share. Linksys routers are popular for their ease of configuration and robust security features, including WPA2 security, SPI firewalls, and NAT technology. The brand is part of Cisco Systems, Inc., adding to its credibility and technological prowess. Linksys dual-band routers, capable of operating on both 2.4 GHz and 5 GHz frequencies, are particularly favored for their ability to minimize interference and optimize WiFi performance.

Google Nest

Google Nest is a leading brand in the smart home market, particularly renowned for its high-quality routers. With a brand awareness of 76% among smart home users in the United States, Google Nest is used by 27% of this demographic. The brand's popularity is evident, especially among Millennials, where 29% of them use Google Nest products. Google Nest's routers, such as the Nest Wifi Pro, offer advanced features like Wi-Fi 6E and dynamic mesh backhaul, enhancing home network coverage and reliability. The brand's user loyalty is also notable, with 85% of its users likely to use Google Nest again.

D-Link

D-Link is a leading producer in the router market, known for its high-quality wireless routers that cater to both residential and commercial needs. The Wireless Router Market, where D-Link is a major player, is estimated to reach USD 15.22 billion in 2024 and is expected to grow at a CAGR of 9.20% to reach USD 23.64 billion by 2029. D-Link's products are part of a market that saw significant growth due to the increase in work-from-home trends during the COVID-19 pandemic. The company operates in a market dominated by North America but with the Asia Pacific region expected to be the fastest growing segment. D-Link's commitment to innovation and reliability makes it a preferred choice among consumers.

Ubiquiti Networks

Ubiquiti Networks is a leading producer of wireless and wired networking products, renowned for its innovative and high-performance solutions. The company, founded in 2003, has seen significant growth, with its global unit market share in wireless LAN equipment reaching 11.7% by early 2016, according to Gartner and IDC. In the access point market, Ubiquiti dominates alongside Cambium Networks, holding a market share of up to 52.6% by the count of access points in use as of 2020 Q3. Their UniFi product line, particularly the UniFi Dream Router, is highly regarded for its advanced features and performance, making it a top choice for both enterprise and home users. Ubiquiti's products are known for their disruptive pricing and superior technology, contributing to the company's strong market presence. For more details on their product offerings, visit the official Ubiquiti Networks website.

Synology

Synology is a leading brand in the router market, renowned for its high-performance and secure networking solutions. The company's routers, such as the RT6600ax, are powered by the intuitive Synology Router Manager (SRM) operating system, which offers advanced features like network segmentation, VLAN tagging, and comprehensive parental controls. Synology's products are particularly favored for their ability to manage multiple devices and provide fast, reliable internet connectivity, making them a staple in both residential and business settings. The brand's market presence is significant, although it holds a smaller share compared to major players like Cisco and Huawei, with Synology and similar brands holding less than 1% of the high-end WiFi router market in the U.S. as of 2016. Synology continues to innovate, launching new Wi-Fi 6 routers to meet the growing demand for secure and fast internet access.

Eero

Eero, an Amazon company, has established itself as a leading producer of high-quality routers, particularly in the mesh Wi-Fi segment. From September 2020 to September 2021, eero saw more than 75% year-over-year growth in eero networks activated with ISPs, highlighting its strong momentum in the market. Eero's ISP business now accounts for one third of its overall business, driven by global engagements with multiple service providers. The company's patented TrueMesh technology and finely tuned antennas ensure consistently strong speed and coverage, making it a preferred choice for whole-home WiFi systems. Eero's products, such as the Eero 6 and Eero Pro 6, introduced in 2020, feature Wi-Fi 6 support for enhanced connectivity.

Cisco

Cisco is a dominant leader in the router market, holding a significant market share of 38.5% in industrial routers as of 2020, according to Omdia's report. The company maintains its leadership across various segments, including wireless access points with a 50.5% market share and managed Layer 3 switches with a 32% market share. Cisco's strong presence is also evident in the core router market, where it holds a 35.50% market share. The company's consistent growth and market dominance are testaments to its innovative and reliable networking solutions. Cisco's routers are known for their advanced features, including firewall, VPN, and IP communications systems, making them a preferred choice for businesses.