Top Fishing Rod Brands You Need to Know

When it comes to finding the perfect fishing rod, choosing a brand that caters to both quality and reliability is key. There are numerous remarkable brands out there, each offering unique features tailored to different fishing needs and environments. From lightweight fly rods to robust spinning rods, the choices are vast and exciting, allowing both amateurs and seasoned anglers to find their perfect match. Here, we invite you to explore some of the best brands renowned for crafting exceptional fishing rods.

Illustration of rods

Best brands of rods in 2025

Shimano

Shimano is a renowned brand in the fishing tackle industry, known for its high-quality products and significant market presence. As part of the broader fishing rod market, which is expected to grow from $1.29 billion in 2024 to $1.98 billion by 2034 with a CAGR of 4.4%, Shimano stands out as a key player. The company, however, has faced recent challenges, with its net sales decreasing by 17.6% year-over-year in the first half of 2024 due to weak demand for fishing tackle and bicycle components. Despite this, Shimano's reputation and product quality continue to make it a dominant force in the market. The company is profiled alongside other major players like Pure Fishing Inc., Daiwa Corporation, and Eposeidon Outdoor Adventure Ltd. in industry reports.

St. Croix

St. Croix is renowned as one of the top producers of fishing rods, known for its high-quality and durable products. The brand has a significant presence in the global fishing rods market, which was valued at USD 1121.5 million in 2024 and is expected to grow at a CAGR of 5.50% from 2024 to 2031. St. Croix rods are popular among anglers due to their excellent craftsmanship and performance, contributing to the market's growth, particularly in North America, where the brand holds a substantial share of the USD 448.6 million market in 2024. The brand's commitment to innovation and customer satisfaction has made it a favorite among both recreational and professional fishermen. With a strong distribution network, St. Croix continues to be a major player in the industry.

G. Loomis

G. Loomis is a renowned brand in the fishing rod industry, particularly known for targeting the upper-end angler market. The company, based in Woodland, WA, is part of a cluster of rod manufacturers that have earned Woodland the reputation as the "Silicon Valley of fishing rods." G. Loomis generates annual revenues between $100 and $500 million and employs between 100 to 500 people. The brand is celebrated for its high-quality rods, with products like the MULTI TAPER and DYNAMIC RECOVERY TECHNOLOGY, which are favored by experienced anglers. In 2021, spinning rods, a category where G. Loomis excels, dominated the market with over 38% of worldwide sales. For more detailed information about G. Loomis, you can visit their official company page.

Daiwa

Daiwa Corporation is one of the leading manufacturers in the fishing rod market, known for its innovative and high-quality products. The company contributes significantly to the global fishing rod market, which is projected to grow at a 4.4% CAGR from 2024 to 2034, reaching $1.98 billion by 2034. Daiwa's products cater to diverse consumer preferences, including smart fishing rods with advanced materials and those designed for specific fishing techniques. As part of the competitive landscape, Daiwa, along with other key players like Shimano Inc. and Pure Fishing Inc., dominates the market with a strong product portfolio and extensive distribution networks. The company's commitment to innovation and customer satisfaction has made it a preferred choice among anglers worldwide. For more detailed insights into the market dynamics, you can explore the fishing rod market report.

Abu Garcia

Abu Garcia is a renowned brand in the fishing industry, particularly noted for its high-quality fishing rods. As a key player in the market, Abu Garcia contributes significantly to the global fishing reels and rods market, which is expected to grow at a CAGR of 5.13% for fishing rods and 4.50% for fishing reels from 2024 to 2031 and 2032, respectively. The brand's products are popular among anglers, especially in regions like North America, where the market share for fishing reels is dominated by online retailers and driven by the rising popularity of winter fishing. Abu Garcia's commitment to innovation and quality has made it a favorite among both recreational and professional anglers. The global fishing reels market, in which Abu Garcia is a major player, is projected to reach USD 7,990.74 million by 2032.

Fenwick

Fenwick is renowned as one of the leading producers of high-quality fishing rods, having once owned about 50% of the marketplace for fishing rods. The brand's innovative approaches, such as introducing parabolic rods, significantly elevated the standards of tournament fishing. Fenwick's broad-based coverage in freshwater, bass, and fly fishing has made it a favorite among anglers. Despite competition from brands like Shakespeare and True Temper, Fenwick maintained a strong market share. Today, Fenwick continues to be revered by the angler community and is owned by Pure Fishing. For a closer look at their innovations and products, watch this Fenwick fishing adventure video.

Okuma

Okuma Fishing Tackle Co. Ltd. stands as a prominent player in the fishing rod market, celebrated for its high-quality and durable products. The company significantly contributes to the market's anticipated growth, which is projected to expand from $1.29 billion in 2024 to $1.98 billion by 2034, with a CAGR of 4.4%. Okuma's offerings are particularly notable in the mid-flex fishing rod segment, forecasted to grow at an impressive CAGR of 6.1% from 2024 to 2034. Their prominent presence in the global market, especially in regions like East Asia, which holds a 36.5% share of the global fishing rod market in 2024, highlights their substantial influence. Okuma's dedication to innovation and customer satisfaction has firmly established its position among esteemed brands like Shimano and Daiwa.

Berkley

Berkley, a prominent brand in the fishing industry, is recognized for its high-quality fishing rods that cater to both recreational and professional anglers. The company is part of Pure Fishing, Inc., one of the key players in the fishing rods market, which was estimated at USD 957.5 million in 2022 and is projected to grow at a CAGR of 5.1% from 2022 to 2028. Berkley's rods, particularly the spinning rods segment, dominate the market with their user-friendly design and versatility, holding a significant share in the global fishing rods market. The brand's commitment to innovation and quality has made it a favorite among anglers, contributing to the market's growth driven by rising adoption of fishing as a recreational activity. With advancements in materials like carbon fiber and fiberglass, Berkley continues to enhance the fishing experience for its users.

Orvis

Orvis is renowned as one of the top producers of high-quality fly fishing rods, known for their innovation and durability. The new Helios rod, released in 2024, is four times more accurate than its predecessor, the Helios 3, and is 25 percent stronger and 10 percent lighter. Orvis rods are praised for their robust construction, with many users noting their "bullet proof" reliability and the company's excellent repair services. The Helios series includes both Distance and Finesse models, catering to a wide range of fishing needs from small stream trout to saltwater billfish. Founded in 1856, Orvis continues to set industry standards with its advanced rod designs.

Temple Fork Outfitters

Temple Fork Outfitters is renowned for producing high-quality fishing rods that cater to both professional and recreational anglers, offering exceptional craftsmanship, advanced technology, and durable materials. With over two decades of experience, TFO has set the standard for performance versus price, making their rods a trusted choice for various fishing techniques and environments. Their rods, such as the Trout Panfish II Spinning Rod and the LK Legacy Fly Rod, are designed for optimal strength, sensitivity, and durability. TFO's collaboration with industry legends like Gary Loomis has further enhanced their product line, ensuring reliable and long-lasting performance. Whether targeting freshwater or saltwater species, TFO provides versatile options to meet every angler's needs.