Top Nail Brands That Will Transform Your Manicure Game

Nail art and manicures have increasingly become an expressive form of beauty and self-care, leading to a demand for high-quality nail products. From luxurious lacquers to durable gel polishes, the best brands for nails offer a wide range of colors, finishes, and nail care solutions that both professionals and home enthusiasts adore. Whether you are looking for the perfect long-lasting top coat or a vibrant shade for your next DIY manicure, the right brand can make all the difference in achieving salon-quality nails. Discover the top brands that consistently deliver on quality and innovation in the world of nail care below.

Illustration of nails

Best brands of nails in 2025

OPI

OPI is a leading brand in the nail polish market, known for its high-quality and innovative products. It dominates the North American market, holding nearly 35.7% of the market share along with other major brands like Sally Hansen and Essie. OPI's product range includes award-winning nail lacquers, gel polishes, and dipping powders, with recent launches focusing on natural, non-GMO, and vegan options. The brand's products are popular for their long-lasting properties and vibrant formulas, contributing to the overall growth of the nail polish market. For instance, OPI's quick-drying lacquer and Intelli-Gel Technology™ have been well-received by consumers. You can explore their products further on the official OPI website.

Essie

Essie, a leading brand in the nail polish market, has been a staple in the beauty industry since 1981, known for its high-quality and safety standards. With a vast portfolio of over 1,000 nuanced colors, Essie dominates a significant portion of the market, particularly in North America where it holds nearly 35.7% of the market share along with other major brands like OPI and Sally Hansen. Essie's products, such as its original line, Gel Couture, and Expressie, cater to various consumer needs, from quick-dry formulas to longwear systems. The brand's commitment to innovation and customer loyalty has made it a favorite among beauty professionals, celebrities, and consumers worldwide. Essie's influence is further highlighted by its strong presence in nail salons and retail stores, contributing to the overall growth of the nail polish market. For more information, visit Essie's official page on L'Oréal's website: Essie's Official Page.

Sally Hansen

Sally Hansen, founded in 1946, is a renowned American beauty brand known for its innovatively-formulated and affordable nail care products. The brand offers a wide range of products, including the Complete Salon Manicure(tm), which features a keratin complex formula that strengthens nails by up to 64% and provides up to 10 days of chip-resistant wear. Sally Hansen is also recognized for its 2 Step Gel-like System, which offers up to 8 days of color and shine without the need for UV light. As a leading player in the nail care market, Sally Hansen is part of the global nail polish market, which was estimated at USD 16.23 billion in 2023 and is expected to grow at a CAGR of 6.9% from 2024 to 2030. The brand's commitment to quality and innovation has made it a household name and a favorite among consumers.

CND

CND (Creative Nail Design) is a leading brand in the nail care industry, renowned for its innovative and high-quality products. With over 45 years of experience, CND has established itself as a trusted name, particularly with its award-winning CND(tm) SHELLAC(tm) Gel Polish, which ensures 14+ days of wear without chipping or peeling. This product is designed for natural nail clients and offers a variety of finishes, including opaque, metallic, glitter, and sheer. CND's products are widely used in salons and spas globally, contributing to the significant growth in the nail care market, which was valued at USD 22.5 billion in 2023 and is projected to grow at a CAGR of 5.1% from 2024 to 2032. The brand's commitment to quality and innovation has made it a favorite among nail professionals and consumers alike.

Zoya

Zoya is a renowned brand in the nail polish market, known for its high-quality and versatile range of colors. The brand offers a wide array of shades, such as the popular "Sarah" red-ruby toned metallic polish, which is praised for its vibrant color and long-lasting wear of up to 14 days. Zoya's products are favored for their ease of application, opaque coverage in just two coats, and the use of eco-friendly ingredients. As part of the broader nail polish market, which was valued at USD 16.23 billion in 2023 and is expected to grow at a CAGR of 6.9% from 2024 to 2030, Zoya continues to be a significant player. The brand's commitment to quality and customer satisfaction has made it a favorite among nail care enthusiasts.

Essie Couture

Essie Gel Couture is a renowned brand in the nail polish industry, known for its innovative 2-step system that delivers a gel-like finish without the need for a UV lamp, offering up to 14 days of chip-resistant wear. Introduced in 2016, Gel Couture features 42 new shades and a proprietary top coat, making it a favorite among beauty professionals and consumers alike. The brand's swirl-stem brush design ensures precise application and optimal shine. Essie Gel Couture is also vegan-friendly, containing no animal-derived ingredients, and is easy to remove like regular polish. With its wide range of shades and high-quality formula, Essie remains a leader in the nail luxury market. For more information on their longwear nail polish, visit their official website.

Deborah Lippmann

Deborah Lippmann is a renowned brand in the nail care industry, known for its high-quality nail lacquers and treatments. With over 70 long-wearing shades and specialty treatments for nails, hands, and feet, the brand has gained significant traction among celebrities and fashion enthusiasts. Deborah Lippmann has collaborated with notable figures like Sarah Jessica Parker and Cher, and her products are frequently featured in top magazines and backstage at fashion shows. Her authority in the nail industry was recognized in 2010 when she was honored as Nail Visionary at Cosmoprof Worldwide. The brand's products are valued for their luxury and unique fashion point of view. For more insights, visit the official Deborah Lippmann page.

China Glaze

China Glaze is a leading brand in the nail care industry, aiming to be a one-stop shop for nail enthusiasts. Established in 1998 and acquired by American International Industries in 2005, China Glaze is known for its high-quality lacquers, nail art accessories, treatments, and tools. The brand's unique lacquers contain China Clay as a nail hardener, enhancing the durability and shine of the nail polish. With a presence in major retailers like Ulta Beauty, Rite Aid, CVS, and Sally Beauty, China Glaze caters to all demographics and is driven by growing consumer interest in nail art and care, especially among millennials, contributing to a projected 6.9% CAGR in the global nail polish market from 2024 to 2030.

Butter London

Butter London is a renowned brand in the cosmetics industry, particularly celebrated for its high-performance, 10-Free nail lacquers that are free from toxic ingredients like formaldehyde, toluene, and DBP. Founded in 2005 by Sasha Muir and Nonie Creme, the brand has gained a cult following for its imaginative and luxurious products. With an estimated annual revenue of $3.5 million and a team of 33 employees, Butter London continues to innovate in the beauty sector. The brand's products are vegan, cruelty-free, and formulated without harmful chemicals, making them a favorite among consumers seeking clean beauty options. Butter London's commitment to quality and creativity has solidified its position as a leader in the nail care market.

Nailberry

Nailberry, founded in 2013 by Sonia Hully, is a renowned brand known for its high-quality, 12-free, vegan, cruelty-free, and halal nail polishes. The brand's L'Oxygene range utilizes patented breathable technology, ensuring healthy nails without compromising color, shine, or longevity. In 2021, Nailberry's total revenues reached $3.5 million, and the brand was acquired by Silverwood Brands for $10.4 million. Nailberry's products are formulated without harmful chemicals like phthalates, toluene, and formaldehyde, making them a top choice for those prioritizing health and wellness. The brand has won several awards, including the Beauty Award "W.ICONS 2021" and the "BEAUTY BIBLE AWARDS 2021". Learn more about their innovative products by visiting their official website.