Top Chain Brands: Unleash Your Style with Elegance

When it comes to adding a touch of elegance or a statement piece to your accessory wardrobe, selecting the right chain can make all the difference. From the timeless appeal of gold and silver to contemporary styles that incorporate artisanal craftsmanship, the world of chain jewelry offers something for everyone. Whether you're on the lookout for a minimalist necklace, a bold bracelet, or a pair of eye-catching earrings, certain brands stand out for their exceptional quality and innovative designs. Below, we invite you to explore the top brands that are setting the standard in chain jewelry today.

Illustration of chain

Best brands of chain in 2025

Rolex

Rolex is renowned as one of the leading luxury watch manufacturers, producing approximately 1 million watches annually, with a peak of 1.24 million timepieces in 2021. The brand's commitment to precision and top-notch craftsmanship is evident in its high-quality models, such as the Daytona, Submariner, and GMT-Master, which comprise 45.4% of the Professional collection. Rolex's Classic collection, including the popular Datejust model, accounts for 54.6% of its production. The brand's strategic marketing and limited production create a high demand, contributing to its enduring success and exclusivity. Despite the secrecy around its exact production figures, Rolex remains a benchmark in the watchmaking industry. For more detailed insights on their watch production, explore how many watches Rolex produces a year.

Tiffany & Co.

Tiffany & Co. is a leading luxury jeweler known for its stringent control over its supply chain, with approximately 60% of its jewelry manufactured internally in the United States, the Dominican Republic, and Rhode Island. The company pioneered diamond traceability, becoming the first global luxury jeweler to provide provenance information for diamonds of 0.18 carats or larger since 2019. Tiffany sources 65% to 75% of its diamonds as rough stones from known mines in countries like Botswana, Canada, and South Africa. The company is committed to sustainability and social responsibility, ensuring that 99% of its manufacturing workforce is hired from local communities and pays a living wage to skilled workers. Tiffany's dedication to transparency and ethical practices sets a high standard in the luxury jewelry industry. You can learn more about their ethical practices and commitment to sustainability.

Cartier

Cartier, renowned as the world's leading luxury jeweler, has solidified its position through a multifaceted strategy. The brand saw an impressive 88% increase in its brand value in 2022, outpacing the 45% growth in the luxury category. With over 274 boutiques and three historical Maisons, Cartier maintains a strong global presence, employing 7,500 employees from 90 nationalities. Its commitment to exceptional customer service, including care, adjustment, and personalization, enhances the luxury experience. Cartier's revenue has consistently grown, with offline sales reaching $11.26 billion in 2022, and online sales contributing around 7-9% of total sales. For an in-depth look at how Cartier's strategy made it the king of luxury jewelers, explore the full study.

Van Cleef & Arpels

Van Cleef & Arpels, founded in 1906, is a renowned luxury brand specializing in high jewelry, watches, and other exquisite pieces. As part of the Compagnie Financiere Richemont SA, Van Cleef & Arpels contributes significantly to the group's jewelry sales, which saw a 2% increase in the first half of 2024. The brand operates a network of exclusive boutiques, including eight stores in key locations like France, the United States, and Switzerland, and an additional 34 boutiques mainly in Asia. Van Cleef & Arpels has filed 87 patents, showcasing its innovation in luxury goods. The brand's products are highly valued for their craftsmanship and timeless elegance.

Bvlgari

Bulgari is renowned as one of the premier luxury brands in the jewelry industry, particularly noted for its high-quality chain collections such as the Serpenti and B.zero1 lines. In 2017, Bulgari opened the Manifattura Valenza, the largest jewelry manufacturing complex in Europe, spanning 160,000 square feet and certified with LEED Gold for its sustainable design. The brand has achieved 100% ISO 14001 certification for all its production sites and distribution centers as of 2022. Bulgari's commitment to sustainability and quality is further underscored by its membership in the Aura Blockchain Consortium, ensuring product authenticity and traceability. The brand's revenue grew by 150% between 1997 and 2003, solidifying its position as a leading luxury brand. You can explore more about their sustainable approach in retail and production.

Louis Vuitton

Louis Vuitton is a leading luxury brand, renowned for its high-quality leather goods and innovative production processes. With over 15,000 employees and sales of 6.3 billion euros in 2009, the brand has sustained significant growth, particularly in the Asian market, where it saw a 20% revenue increase in 2009. Louis Vuitton operates 17 factories, with seven dedicated to leather goods, and emphasizes traditional craftsmanship alongside modern production methods. The brand's products are sold in 446 exclusive stores across 52 countries, ensuring a unique customer experience. Its revenue has continued to rise, reaching $75.9 billion in 2021.

Hermès

Hermes is renowned as one of the premier luxury brands, particularly excelling in the production of high-quality leather goods and saddlery, with over 45% of its revenue generated from these products in 2021. The company, founded in 1837, operates 46 production sites globally, with more than 80% of its products manufactured in France or OECD countries, ensuring strong social and environmental standards. In 2021, Hermes achieved exceptional growth with a 42% increase in revenue at constant exchange rates, reaching EUR8,982 million, and a recurring operating income of EUR3,530 million. The brand is committed to sustainability, with detailed analyses of its raw material supply chains and the implementation of a Supply Chain Committee to oversee governance. Hermes employs over 17,595 people worldwide and maintains a strong presence in the Asia-Pacific region, its most important market.

Piaget

Piaget is renowned for its exquisite craftsmanship and innovative manufacturing processes, making it a standout in the luxury watch and jewelry industry. The brand operates two key manufacturing sites: one in La Cote-aux-Fees for movement production and another in Plan-les-Ouates near Geneva for the assembly and finishing of watches and jewelry. Piaget's commitment to quality is evident in its vertically integrated process, controlling every aspect from movement creation to final assembly. The brand has developed groundbreaking pieces, such as the Altiplano Ultimate Concept and the world's thinnest mechanical watch, the Altiplano 900P, with a thickness of just 3.65 mm. Since its inception in 1874, Piaget has blended watchmaking sophistication with a jeweler's refinement, celebrating 150 years of craftsmanship in 2024. For more information about Piaget and their innovations, visit their official website.

Chanel

Chanel stands out as a leading luxury fashion house, achieving a remarkable 14.6% increase in sales in 2023, reaching nearly $20 billion in revenue and a net profit of $4.7 billion. Despite a challenging economic environment, Chanel's growth exceeds the average of other luxury brands, with Europe driving sales with an 18.8% annual revenue increase. The brand's strategic expansion, including the growth of its jewelry boutiques to 600 worldwide, and the recovery in tourism, particularly in travel retail, have been key factors. Chanel's supply chain acquisitions now total 41, employing 6,600 people, and the brand aims to reduce its carbon footprint by 50% by 2030 as part of its sustainability goals. This consistent financial success and commitment to sustainability solidify Chanel's position as a premier luxury brand. For more details, check out their impressive sales growth in 2023.

Chopard

Chopard is a renowned luxury brand committed to responsible sourcing and sustainability, particularly in its supply chains. Since 1978, Chopard has invested in ethical practices, such as establishing its own foundry workshop, which enables the recycling of up to 70% of its metal waste and reduces dependence on newly mined gold. Chopard adheres to the OECD Due Diligence Guidance for Responsible Supply Chains of Minerals from Conflict-Affected and High-Risk Areas, ensuring a risk-based approach to sourcing. The company maintains a detailed Supply Chain Map and requires its gemstone suppliers to register on the Gemstones and Jewellery Community Platform and become RJC COP certified within two years. Chopard also engages in sourcing from artisanal and small-scale gold mines as part of the Swiss Better Gold Initiative.