Top Vietnamese Coffee Brands to Indulge In

Vietnamese coffee is renowned for its rich flavor and unique brewing methods, making it a favorite among coffee aficionados around the world. From traditional drips to modern espresso blends, there are several standout brands that capture the authentic taste of Vietnam. Each brand offers its own distinct characteristics, ensuring a diverse and flavorful experience for every coffee lover. If you're keen to explore some of the best options available, we invite you to discover the top Vietnamese coffee brands listed below.

Illustration of vietnamese coffee

Best brands of vietnamese coffee in 2025

Trung Nguyên

Trung Nguyen is a leading brand in the Vietnamese coffee market, maintaining a significant market share of about 20% in revenue as of 2023. The brand operates approximately 700 stores, including 108 Trung Nguyen Legend stores and 548 E-Coffee stores, with plans to expand to 1,000 stores in China and 100 in the US. Despite not increasing its store count in Vietnam, Trung Nguyen continues to grow its revenue and expand its strategic distribution network. Known for its Creative Coffee collection and flagship coffee, Legendee, Trung Nguyen is the best-selling coffee brand in Vietnam. Trung Nguyen's market presence and expansion plans solidify its position as a major player in the Vietnamese coffee industry.

Highlands Coffee

Highlands Coffee remains the leading coffee chain in Vietnam, operating 777 outlets across the country, with over 170 new stores opened in 2023. The company also has more than 50 outlets in the Philippines and has invested VND500 billion in a new coffee roasting facility capable of producing up to 75,000 tons of coffee annually. Despite a marginal increase of 1.26% in the overall number of coffee shops in Vietnam, Highlands Coffee contributed to the sector's double-digit revenue growth of 11.6%, reaching VND590 trillion (US$24.1 billion) in 2023. Founded in 1999, Highlands Coffee is majority-owned by Jollibee Foods Corporation and is committed to promoting Vietnamese specialty coffee culture globally. The chain's expansion and investments affirm its pioneering position in Vietnam's coffee market. For more details, visit the World Coffee Portal.

Vinacafe

Vinacafe Bien Hoa is a leading producer of Vietnamese coffee, particularly dominating the instant coffee market with a significant 41% share, as per a Nielsen Vietnam survey. Established in 1968 and launching the Vinacafe brand in 1983, the company introduced its 3-in-1 coffee line in 1993, which has been a core product. Vinacafe achieved a 19% revenue growth in the first half of 2022, reaching VND 950bn ($40.6m), and targets annual revenues of VND 2.5-2.9trn ($106m-$124m). The company's extensive distribution network, now over 180,000 points of sale, has significantly contributed to its growth. Owned by Masan Beverage, a subsidiary of Masan Group, Vinacafe continues to innovate and meet the evolving needs of Vietnamese consumers. For more detailed insights, visit the World Coffee Portal article.

King Coffee

King Coffee is a leading brand in the Vietnamese coffee industry, known for its high-quality products and global reach. Since its launch in 2016 in the US, King Coffee has expanded to over 60 countries and regions, including major markets like China, Japan, Russia, and Singapore. The brand holds a significant position in Vietnam's coffee exports, contributing to the country's 14.2% market share in global coffee exports. King Coffee's products are diverse, ranging from roasted coffee to instant coffee and luxury lines, and are made from renowned raw materials from regions like Buon Ma Thuot and international sources such as Ethiopia and Brazil. The brand's commitment to quality, local flavors, and sustainable farming practices has made it a favorite among coffee enthusiasts worldwide. For more information, you can visit their official website.

G7 Instant Coffee

G7 Instant Coffee, a brand under Trung Nguyen Legend, has emerged as a leading producer of Vietnamese coffee, known for its high-quality and flavorful robusta coffee beans. Since its launch in 2003, G7 has achieved remarkable growth, capturing significant market share both domestically and internationally, with a growth rate of 29% per year and a strong presence in over 80 countries, including key markets like China, the US, and Japan. In Vietnam, G7 has dominated the northern market, achieving a 200% growth rate in the region and maintaining a leading position in various product rankings. The brand's success is also highlighted by its 89% selection rate in blind testing and its popularity among Chinese youth, where it is voted as one of the top instant coffee brands. G7's innovative products, such as the G7 3in1 Paper Cup, have further solidified its position in the global coffee market. Discover more about G7's miracle journey.

Nguyen Coffee Supply

Nguyen Coffee Supply is a pioneering specialty Vietnamese coffee company, founded by Sahra Nguyen, a first-generation Vietnamese American. Since its inception in 2018, the company has been importing high-quality Vietnamese coffee beans through direct-trade relationships and roasting them fresh in Brooklyn, New York. Nguyen Coffee Supply has significantly expanded its retail footprint, with its products now available in over 2,500 locations nationwide, including a recent launch in Albertsons stores. The company champions the robusta coffee species, which Vietnam, the world's second-largest coffee producer and largest robusta producer, dominates. With a strong commitment to sustainability and transparency, Nguyen Coffee Supply has seen a 67% growth in employee count and has secured $3 million in total funding. You can learn more about their offerings and ethos on their official website.

Café RuNam

Cafe RuNam is a prominent Vietnamese coffee brand, established in 2013, known for seamlessly blending luxury and authentic Vietnamese heritage. The brand is committed to innovation, particularly through its distinct roasting technology, which caters to the Vietnamese palate. RuNam's continuous innovation and unique flavor profiles have made it a gateway for both local and international patrons to savor a luxurious coffee experience. The brand has recently evolved its identity with a subtle logo refresh and unified store types under the 'RuNam' name, further solidifying its presence. RuNam's dedication to quality and unique flavors makes every cup a journey that resonates with its customers. For more information, explore their brand story and evolution.

Phuc Long Tea & Coffee

Phuc Long Coffee & Tea is a renowned brand, especially celebrated for its high-quality Vietnamese coffee, having returned to revenue growth with a 5.3% year-on-year increase in sales to VND 391bn ($12m) in the second quarter of 2024. With 163 stores currently operational, the brand continues to expand, planning to open 30 to 60 new stores in Hanoi and Ho Chi Minh City, targeting significant sales growth. Phuc Long's popularity is evident in its successful entry into the US market, with its first location in Little Saigon, California, opened in 2021. The brand's commitment to using premium ingredients and maintaining a strong sense of Vietnamese culture has made it a favorite among locals and international customers alike. Its signature drinks, such as Phuc Long Milk Tea and Blended Coconut Coffee, are highly praised for their unique flavors and high caffeine content.

Dakmark Coffee

Dakmark Coffee, although not explicitly highlighted, fits within the expansive Vietnamese coffee market. Vietnam, a pivotal player in global coffee production, yielded approximately 26.3 million 60-kilogram bags of Robusta coffee during the 2022/23 period. The market is on a promising trajectory, anticipated to grow at a CAGR of 8.13% from 2024 to 2029, achieving a market size of USD 763.46 million by 2029. Dominated by key players like Trung Nguyen and Highlands Coffee, the market presents opportunities for emerging brands to establish themselves. Vietnam's coffee exports are on an upswing, notably to the US, positioning Vietnam as the third-largest coffee exporter to the US in 2022.

Bao Minh

Vietnam, the world's second-largest coffee exporter, is renowned for its high-quality coffee, particularly the Robusta variety. The country's coffee industry, led by regions like Dak Lak, contributes significantly to its economy, with exports reaching over 1.62 million tons in 2023, despite an 8.7% decrease from 2022. The average export price of coffee in 2023 was $2,614 per ton, marking a 14.5% increase from the previous year. Vietnamese coffee is popular globally, capturing a large market share in Europe (48%), Asia (21%), and the US (6%). The domestic coffee market is also experiencing growth, with the number of coffee shops increasing from 816 in 2019 to 1,657 in 2023. Discover more about the trends and growth potential of the Vietnamese coffee industry.