Top Supplement Brands in India: Elevate Your Wellness Game!

India has become a thriving market for health supplements, with numerous brands offering a range of products to meet diverse nutritional needs. From protein powders to vitamins and herbal blends, Indian consumers are spoiled for choice when it comes to maintaining their health and wellness. The competition is fierce, with brands focusing on quality, innovation, and consumer trust to stand out in this bustling sector. Curious about which brands top the charts in the Indian supplement industry? Discover the best of the best below.

Illustration of supplements in India

Best brands of supplements in India in 2025

Himalayan Organics

Himalayan Organics, founded in 2018 by Suditi Sharma and Vaibhav Raghuwanshi, has emerged as a leading producer of dietary supplements in India, catering to the health needs of vegetarians with its 100% vegetarian, organic, and plant-based products. The brand offers over 80 supplements, including 55 plant-based and 25 organic certified options, and has served more than 1 million customers, with a repeat order rate of around 35%. The company, which started with an initial investment of Rs 40 lakh, achieved a turnover of Rs 40 crores by the end of the financial year 2022 and is expected to reach an ARR of INR 50 Cr by FY22. Himalayan Organics' products are derived from plants and herbs native to the Himalayas, ensuring exceptional potency and authenticity. The brand is available on over 20 marketplaces and has expanded to more than 300 retail outlets in seven countries. For more details, visit their official website.

OZiva

OZiva is a leading plant-based and clean-label consumer wellness brand in India, founded in 2016 by IIT and INSEAD alumni Aarti Gill and biotech expert Mihir Gadani. The brand is known for its science-backed, clinically proven ingredients and has a strong in-house R&D team comprising PhDs, phyto-chemists, and biotechnologists. OZiva has achieved an annual revenue run rate of over INR 100 crores and boasts a repeat purchase rate of 60%, a golden standard in the industry. It is India's first brand to receive a Certified Clean label and has expanded its presence through a digital-first approach, including a strong social media presence with over 200,000 followers on Instagram. The brand aims to be available in over one lakh outlets in the next three years and is driving growth through investments in R&D, team scaling, and technology.

MuscleBlaze

MuscleBlaze is a leading brand in India's sports nutrition market, boasting a significant market share of around 55% in the direct-to-consumer space and 35% on Amazon India. Established in 2012, the company has been a pioneer in providing authentic and high-quality supplements, addressing the issue of fake products in the Indian market. MuscleBlaze is known for its innovative products, such as the clinically tested MB Biozyme Whey Protein, which has enhanced absorption and lower stomach discomfort. The brand has achieved notable certifications, including Labdoor USA certification for purity and accuracy. With a strong online presence and a global expansion to countries like Singapore, Nepal, and Dubai, MuscleBlaze continues to dominate the fitness industry. For more information, you can visit their official website, MuscleBlaze.

Nutrilite by Amway

Nutrilite by Amway is a leading brand in India's nutritional supplements market, recognized as the world's No. 1 selling brand of dietary supplements. According to Amway, over 83% of Indian respondents regularly take health and wellness supplements, with a strong emphasis on immunity and nutrition, aligning with Nutrilite's focus on quality, nutritional value, and transparency. The brand's commitment to tracing botanical ingredients from seed to supplement ensures purity and ethical production, a core aspect of their business for over 60 years. In the Indian market, Amway's products, including Nutrilite, are popular among health-conscious consumers, particularly millennials, who are driving the growth of the nutritional supplements industry. With Amway's strong presence and innovation, the brand continues to reinforce its vision of helping people live better, healthier lives.

HealthKart

HealthKart is a leading consumer nutrition platform in India, known for its significant growth and market dominance. The company's revenue surged 2.7 times to Rs 832 crore in FY23 from Rs 307 crore in FY21, with a 70% increase in sales in FY23 compared to the previous fiscal year. HealthKart operates several successful brands, including MuscleBlaze, which controls 25% of India's sports nutrition market, and HKVitals, which holds 20% of the online health supplement market. The company distributes its products through multiple channels, including its website, application, third-party e-commerce platforms, and over 140 offline stores across India. HealthKart has also managed to halve its net loss to INR 164.7 crore in FY23 from INR 330.1 crore in the previous fiscal year.

Herbalife Nutrition

Herbalife Nutrition has emerged as a leading producer of supplements in India, achieving significant milestones in recent years. In 2023, India became the largest revenue contributor for Herbalife, generating $796.6 million in revenue, a 17.6% increase from 2022. This growth has propelled India to surpass the US as the company's largest market, with the Asia Pacific region, predominantly driven by India, accounting for 33.86% of Herbalife's global net sales. The company's product portfolio, including 48 products across fitness, daily nutrition, and overall health, has been a key driver of this success. Herbalife India is also expanding its ayurveda-based product range, including a new skincare line, to further tap into the growing demand for ayurvedic products. For more insights on how India overtakes the US to become the largest market for Herbalife, click here.

Patanjali

Patanjali Ayurved, founded in 2006 by Ramdev and Balkrishna, has emerged as one of the leading producers of dietary supplements and ayurvedic products in India. The company has seen rapid growth, with its market share increasing from less than 1% to around 11% in the toothpaste segment over nearly a decade. In 2016, Patanjali was valued at Rs3,000 crore (approximately US$520 million in 2023) and reported an annual turnover of Rs10,216 crore (US$1.2 billion) for the 2016-17 fiscal year. Patanjali's products are widely available through nearly 4,700 retail outlets and various online platforms. The company's success has significantly impacted other major FMCG companies in India, including Hindustan Unilever and Dabur.

TrueBasics

TrueBasics, a brand owned by HealthKart, is a leading producer of nutritional supplements in India, known for its high-quality and transparent products. The brand offers a range of supplements, including those tailored for women's health, and is part of HealthKart's portfolio that has seen a 69.5% year-on-year revenue growth in FY23, reaching Rs 832.48 crore. TrueBasics benefits from HealthKart's robust R&D efforts, with a 30-member team of PhDs and food scientists driving innovation. The brand's commitment to quality and authenticity is highlighted by industry-first solutions such as barcode product verification and transparent supply chain information, which have helped build trust among consumers, particularly in a market where quality and authenticity are often contested.

GNC India

GNC India, through its partnership with Guardian Healthcare, has significantly expanded its presence in the country, aiming to make its products available in approximately 4,000 retail outlets by 2020. This aggressive expansion is part of GNC's global growth strategy, leveraging Guardian's exclusive distribution and marketing rights. GNC's products are designed to address lifestyle issues such as fatigue, stress, and vitamin deficiencies, aligning with the growing health awareness in India. The Indian nutraceutical market, where GNC operates, is expected to grow at a compounded annual growth rate of 21% to reach USD 10 billion by 2022 from USD 4 billion in 2017. GNC's commitment to bridging nutritional gaps through its premium health, wellness, and performance products positions it as a leading brand in India's nutritional supplements market. For further details, see their presence strengthening in India on this business article.

Kapiva

Kapiva, founded in 2016 by Ameve Sharma and Shrey Badhani, has emerged as a leading D2C ayurvedic nutrition brand in India, known for its natural and organic health and skincare products. The company saw a significant revenue surge of 93.74% to Rs 114.5 crore in FY23 from Rs 59.1 crore in FY22, and it aims to achieve an annual revenue of Rs 850 crore by FY26. Kapiva offers over 100 SKUs, including juices, teas, oils, and gummies, and provides consultations with Ayurvedic doctors, conducting over 80,000 consultations each month. Despite widening losses to Rs 65 crore in FY23, the company is expanding its operations and market presence with a planned funding round of Rs 300-330 crore. Kapiva's products are available on major online marketplaces and its own D2C website, catering to a youthful market aspiring to a healthy lifestyle.