In a world where culinary experiences are as diverse as the cultures they originate from, jeera, or cumin, stands as a grounding spice. Known for its distinctive aroma and flavor, it plays a pivotal role in seasoning dishes worldwide, from traditional Indian curries to Middle-Eastern delicacies. With numerous brands competing for attention, choosing the right jeera brand can elevate your cooking to new heights. Join us below as we explore some of the best jeera brands available today that promise quality and authenticity in every seed.
Illustration of jeera
Best brands of jeera in 2025
MDH
MDH, or Mahashian Di Hatti, is a leading brand in the Indian spices market, particularly renowned for its high-quality jeera (cumin) products. In the fiscal year 2022, MDH reported a significant 35% increase in revenue, reaching Rs1,759 crore, driven by strong demand during the pandemic as households increased their cooking activities. The brand's success is also reflected in its export performance, with India leading the world in MDH masala exports, including cumin, to countries like Australia, the United States, and Japan. MDH's dominance in the spices market is further underscored by its market leadership and high margins, with material margins and EBITDA margins that are among the highest in the industry.
Tata Sampann
Tata Sampann is renowned for its high-quality jeera (cumin) products, ensuring superior nutritional goodness and authentic flavor. The brand adheres to a 5-step process to maintain quality standards, and its spices are wholesome with their essential oils intact, imparting undiluted aroma and flavor. Tata Sampann's commitment to sustainable sourcing is evident in its organic range, certified by the National Programme for Organic Production (NPOP) and the National Organic Program (NOP USDA). This approach ensures that the cumin is produced without chemical fertilizers and pesticides, retaining its natural goodness. With a focus on health and taste, Tata Sampann's jeera is a preferred choice for many consumers. For more information, visit their official website.
Everest
Everest is a leading brand in the spice industry, particularly renowned for its high-quality jeera (cumin) products. In the financial year 2022, Everest held the highest market share at 16% among retail spice companies in India, surpassing other major players like MDH, which had a 10% market share. The company's revenues saw a significant increase of 35% in FY22, reaching Rs1,759 crore, driven by strong demand for spices during the pandemic. Everest's jeera is exported to over 92 countries, with the United States, Australia, and the United Arab Emirates being the principal importers. The company's commitment to stringent quality control and safety standards has earned it numerous national and international certifications. For more details about Everest's export statistics, visit their page.
Catch
Catch, a renowned brand in the spice industry, is not specifically highlighted as a producer of jeera (cumin) in the provided sources. However, if we consider the context of Indian cumin production, India accounts for over 70% of the world's cumin production, with Gujarat and Rajasthan being the major producers, contributing around 99% of India's total cumin production. For more information about their diverse range of spices, visit the Catch Spices website.
Organic Tattva
Organic Tattva stands out as a leading producer of high-quality organic jeera, sourcing its ingredients from certified organic farms across India and adhering to 189 Global Testing Standards to ensure purity and the absence of chemicals and pesticides. The company employs innovative cold grinding technology to preserve the flavor, aroma, and nutritional value of its spices. With a strong online presence, Organic Tattva enjoys a 52% market share in the organic spices category on prominent e-commerce platforms like Amazon. Founded by Rohit Mehrotra and Kriti Mehrotra, the company is based in Greater Noida and aims to increase its market share in organic staples to 50% over the next 2-3 years. Organic Tattva's commitment to sustainability and wholesome living makes it a preferred choice for health-conscious consumers.
Natureland Organics
Natureland Organics is a leading brand in organic farming, notably producing high-quality jeera (cumin) among its extensive product line of over 180 SKUs. Founded in 2002 by Ajeet and Arvind Godara, the brand has expanded to cover over 35,000 acres of dedicated farmlands across nine Indian states. Despite the challenges in organic farming, Natureland Organics efficiently manages costs through sustainable practices like solar power and rainwater harvesting. The brand has seen exponential growth, aiming for an annual revenue of Rs 150 crore, and is available on major e-commerce platforms. With a strong focus on sustainability and consumer health, Natureland Organics aligns with the growing trend of organic and eco-friendly consumption. For more about their journey and achievements, you can read their story here.
24 Mantra Organic
24 Mantra Organic stands as a leading producer of organic jeera, working with over 34,516 farmers across 12 states in India on 190,610 acres of certified organic land. Founded in 2004, the company ensures minimal processing to maintain maximum nutritional values, adhering to US, EU, and India standards. Their robust 7-step quality process and direct procurement from farmers enhance the earnings and livelihood of the farmers. With a wide range of products, 24 Mantra Organic caters to health-conscious consumers, shipping over 2.5 million units to over 1 million consumers in India and another 1 million globally. The brand's commitment to organic purity and sustainable farming practices has made it a trusted name in the organic food market. Learn more about their vision and impact on their official website.
Patanjali
Patanjali, a prominent brand in India, is known for its diverse product range, but it is particularly notable for its dominance in the edible oil and spices market, including jeera (cumin). In fiscal year 2022, Patanjali Foods Limited's edible oil segment accounted for over 80% of its revenue, indicating a strong presence in the oil and spice market. While specific data on jeera production is not highlighted, Patanjali's extensive manufacturing capacity, including its ability to produce 1,000,000 tonnes of goods per year, underscores its capability to meet high demand for spices like jeera. Patanjali's products are sold through nearly 4,700 retail outlets and online platforms, ensuring wide availability of its spice products. The brand's commitment to quality and traditional practices contributes to its reputation as a reliable producer of spices. For more information, visit Patanjali's official website.
ITC Aashirvaad
ITC's Aashirvaad brand, launched in 2002, has emerged as a significant player in the Indian spices market, including jeera (cumin), under its umbrella brand. Aashirvaad has entered the Rs. 700-crore branded spices market, which is dominated by regional players, and is expanding its presence through its strong distribution network and e-Choupal system. The brand is known for its high-quality products, including atta, ghee, salt, and spices, and has become the number one in branded packaged atta with a market share of around 40% in the Rs. 600-crore packaged flour market. Aashirvaad's success is driven by its direct procurement from farmers and its extensive reach to nearly 1.5 million retail outlets. This strategy has helped ITC's FMCG business grow at a 14% CAGR over the last three years. For more information, explore ITC's Aashirvaad brand growth strategies.
Keya
Keya, a prominent brand in the spice industry, is renowned for its high-quality jeera (cumin) products, which have seen significant demand driven by strong domestic and export markets. The prices of jeera have historically been volatile, with a 147.89% increase since 2021 due to tight supply and high demand, although recent anticipations of a bumper harvest have led to a 50% price drop to Rs 300/kg from Rs 600/kg in October 2023. Keya benefits from this dynamic market, leveraging its robust supply chain and quality control to meet the increasing demand. The brand's revenue growth, such as the 17% jump in combined sales of major spice companies in FY22, underscores its market strength. With export demand surging, especially from countries like China, Syria, and Afghanistan, Keya is well-positioned to capitalize on these trends.
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