Top Frozen Vegetable Brands for Freshness and Flavor

Frozen vegetables have become a staple in many households, offering a convenient and nutritious option for meals. Among the plethora of brands available, some stand out for their quality, taste, and nutritional content. Brands renowned for their commitment to providing premium frozen vegetables ensure that you receive the best in terms of health benefits and flavor preservation. To explore a selection of top-tier brands that consistently deliver excellence in frozen vegetable offerings, read on below.

Illustration of frozen vegetables

Best brands of frozen vegetables in 2025

Birds Eye

Birds Eye is a leading brand in the frozen vegetables market, known for its high-quality and nutritious products. Despite facing stiff competition, Birds Eye boosted its revenues by 11% to £837m in the year ended 31 December 2023, with a pre-tax profit increase of 28% to £131m. The brand continues to innovate with products like Veggie Made™, which offers vegetable-based alternatives to traditional side dishes, and Steamfresh Superfood Blends that combine nutrient-rich ingredients. In the North American market, frozen vegetables like those from Birds Eye dominate, with over 6.5 billion pounds purchased in 2023, a 15% increase from the previous year. Birds Eye's use of flash-freezing technology ensures that their vegetables maintain their texture and flavor, enhancing their appeal to health-conscious consumers.

Green Giant

Green Giant has emerged as a leading brand in the frozen vegetables market, recently overtaking Birds Eye to secure the number one spot after 28 years. The brand dominates approximately 13.5% of the $2 billion frozen vegetable market, as reported by Nielsen Co. data. In 2023, over 6.5 billion pounds of frozen vegetables were purchased in North America, with Green Giant's offerings constituting a significant portion of this demand. The brand's popularity is fueled by consumer preferences for the taste and texture of frozen options, with 62% of North Americans opting for them over fresh varieties when cooked. Green Giant continues to drive innovation with products like Green Giant's Riced Veggies, which experienced a 48% growth in sales in 2022, highlighting a shift towards low-carb, easy-to-prepare meals. For more insights, visit their official update on market growth.

Cascadian Farm

Cascadian Farm is a pioneering brand in the frozen vegetables market, known for its organic and sustainable practices since 1972. The brand offers a variety of frozen vegetables, including the popular Gardener's Blend, which is certified organic and free from obligatory allergens. These vegetables are rich in nutritional value, with each serving providing 10% of the daily dietary fiber and 4% of the daily iron. Cascadian Farm's products are versatile, easy to cook, and can be prepared on the stove or in the microwave. The brand's commitment to regenerative farming practices and community support has made it a trusted name in the industry.

Hanover Foods

Hanover Foods is a renowned producer of high-quality frozen and canned vegetables, established in 1924 by Harry Warehime in Hanover, Pennsylvania. The company has expanded its product line to include snack foods and ready-to-heat meals, and it sources its vegetables directly from farmers to ensure freshness and nutrition. Hanover Foods offers a diverse range of products, including air fryer vegetables, organic options, and specialty items like riced cauliflower and soft pretzels. The company has demonstrated strong financial performance, with a revenue of $330.81 million and earnings of $11.57 million in recent years. Its commitment to quality and convenience has made it a preferred choice for many consumers.

Trader Joe's

Trader Joe's stands out as one of the top producers of frozen vegetables, with products like their Vegetable Foursome and Organic Riced Cauliflower receiving high praise for their quality and convenience. Since the pandemic, frozen food sales have soared, with Trader Joe's experiencing a 23% increase in frozen food sales for the 52-week period ending February 6, 2021, according to NielsenIQ. Their frozen vegetables are noted for their freshness and flavor, making them a favorite among consumers. The brand's innovative products, such as their air fryer-compatible items, have also contributed to their success. Trader Joe's commitment to quality and variety has solidified its position in the frozen vegetable market. For more insights on frozen vegetables, visit the list of frozen vegetable brands ranked from worst to best.

365 by Whole Foods Market

The 365 by Whole Foods Market brand is renowned for its high-quality frozen vegetables, adhering to stringent quality standards that prohibit over 500 ingredients, including preservatives, flavors, and artificial colors. In 2022, Whole Foods Market sourced over 37,000 active organic products, including a significant portion of frozen vegetables under the 365 brand, which are certified by organizations like the Rainforest Alliance and Fair Trade USA. This brand ensures that 100% of its packaged coffee and tea products are certified by these ethical sourcing standards, reflecting a strong commitment to sustainability and fair trade practices. The 365 brand also supports local and emerging producers through programs like the Local Producer Loan Program, which has provided roughly $28 million in capital since its inception in 2006. This dedication to quality, sustainability, and ethical sourcing makes 365 by Whole Foods Market a trusted choice for frozen vegetables.

Woodstock

Woodstock, a brand under the umbrella of Whole Foods Market, is renowned for its high-quality frozen vegetables, which have gained significant traction due to their nutritional retention and convenience. In the frozen vegetables market, brands like Woodstock benefit from the increasing demand for health-conscious and convenient food options, with the global market expected to reach USD 22.01 billion by 2029, growing at a CAGR of 3.86% from 2024 to 2029. The market's growth is also driven by the rising consumption in regions like Asia Pacific, which is expected to grow at the highest CAGR during the forecast period. Woodstock's products, such as frozen broccoli and peas, are popular for their long shelf life and minimal nutrient loss, with studies showing only a 5% nutrient loss compared to fresh variants. This brand's commitment to quality and consumer preference for organic and healthy options contribute to its strong market presence.

Kroger

Kroger, a prominent player in the frozen vegetables market, is known for its high-quality products that cater to the increasing demand for convenient and healthy meal solutions. In 2024, the global frozen vegetables market, which includes brands like Kroger, is expected to reach USD 18.21 billion, growing at a CAGR of 3.86% from 2024 to 2029. Kroger's involvement in the market is significant, especially given the company's presence in various distribution channels, including supermarkets and online platforms. The brand's commitment to innovation and consumer preferences, such as offering organic and sustainably sourced options, has contributed to its market standing. For instance, the frozen okra market, which is part of the broader frozen vegetables segment, is projected to grow from $729.7 million in 2022 to $1.1 billion by 2032, reflecting the overall trend of increasing demand for frozen vegetables. Explore more about their frozen vegetable soup mix.

Stahlbush Island Farms

Stahlbush Island Farms is a leading producer of high-quality, sustainable frozen vegetables and fruits, operating since 1985 in Oregon's Willamette Valley. The company has seen phenomenal growth, expanding from six employees to over 150 full-time equivalent employees and farming over 4,000 acres, with an additional 20 contract producers. Their product lines, including the Stahlbush Island Farms and Farmer's Market™ brands, have achieved significant sales growth, with a 100% increase in sales for the Stahlbush Island Farms sustainable line over 2006 and a doubling of sales for the Farmer's Market™ organic canned products in the first quarter of 2007. Stahlbush Island Farms products are known for their impeccable quality, non-GMO, and sustainable-certified standards, and are available in all 50 states and 16 export markets. The company's commitment to environmental sustainability is evident in their use of agricultural by-products to generate green energy and produce organic fertilizer. For more information about their offerings, visit their official website.

Pictsweet Farms

Pictsweet Farms is a leading producer of frozen vegetables, distinguished by its commitment to sourcing 100% of its vegetables from American soil, a claim no other national brand can make. This commitment, introduced in 2020, responds to consumer preferences, with 87% of consumers preferring vegetables grown in the USA. The company partners with family farmers in 32 states, ensuring high-quality and nutritious products under rigorous food safety standards. For over 75 years and four generations, Pictsweet Farms has maintained its tradition of harvesting, washing, blanching, and flash-freezing vegetables to preserve their natural goodness. Their products include over 200 varieties, such as Signature Vegetables, Vegetables for Grilling, and Southern Classics.