Top Dog Treat Brands for Happy Tails!

When it comes to spoiling your furry friend, selecting the right dog treat brand can make all the difference in their happiness and health. With an overwhelming variety of choices available on the market, finding the perfect treat that combines both quality ingredients and delicious flavors can be a rewarding endeavor. From organic and all-natural options to special treats catering to specific dietary needs, there are brands out there that cater to every dog’s taste and nutritional requirements. Curious to know which brands stand out as the best in the realm of dog treats? Look below to discover a curated list of top contenders your pup is sure to love.

Illustration of dog treats

Best brands of dog treats in 2025

Blue Buffalo

Blue Buffalo is a leading producer of high-quality, natural dog treats, known for its commitment to using real ingredients like tender steak and juicy chicken, and enhancing them with vitamins and minerals. Since its acquisition by General Mills in 2018, Blue Buffalo has driven strong growth, increasing its U.S. distribution by four times and more than doubling its household penetration, contributing to a compound annual net sales growth of 15%. The brand's Life Protection Formula dry dog food line saw an 8% increase in Nielsen-measured pound volume in the third quarter of 2024, highlighting its effectiveness. Blue Buffalo's treats come in a variety of flavors and textures, including oven-baked and meaty options, ensuring there's a treat for every dog. With a $200 million expansion in Indiana to enhance production, Blue Buffalo continues to grow and serve pets with high-quality products. For more information, explore their natural dog food treats.

Greenies

Greenies is a paramount brand in the dog treat industry, renowned for its phenomenal growth and innovative products. Since 1999, the company has experienced a staggering 92,000% growth, surpassing Milk Bone as the largest US dog treat brand by value sales. Greenies treats are the first to receive the Veterinary Oral Health Council (VOHC) Seal of Acceptance for both plaque and tartar removal. The brand has expanded its product line to include main meal offerings like GREENIES SMART ESSENTIALS, formulated to support six vital areas of canine health. Greenies also tops the Digital 100 ranking with a 492.20% year-over-year growth in average monthly traffic. For more details about Greenies' success in the pet treat market, visit their detailed market analysis.

Zuke's

Zuke's is a renowned brand in the dog treats market, known for its high-quality, protein-rich products made from the Earth's best ingredients, including meat, wholefood berries, and savory herbs. The company, a subsidiary of Nestle Purina PetCare, has been a significant player in the industry, with its Mini Naturals dog treats being a popular choice for pet owners. Despite a voluntary recall in 2021 due to quality issues, Zuke's maintains rigorous quality standards and offers a 100% happiness guarantee. The global dog treats market, in which Zuke's operates, is projected to grow at a CAGR of 5.9% from 2023 to 2030, with North America being the largest market share holder.

Wellness

Wellness is a prominent brand in the dog treats market, known for its high-quality, natural, and premium products that align with the growing trend of pet humanization. The brand caters to the increasing demand for treats made with high-quality ingredients, free from artificial additives, which is driven by pet owners' rising awareness of pet nutrition. In the US pet treats market, which is expected to reach USD 16.35 billion by 2029 with a CAGR of 9.53%, brands like Wellness benefit from the shift towards natural and organic products. Dog treats, particularly those from brands like Wellness, are seeing significant growth, with the dog treat segment anticipated to grow at a CAGR of 10.9% during the forecast period. This growth is fueled by the large population of dog owners and their willingness to spend more on premium treats.

Rachael Ray Nutrish

Rachael Ray Nutrish is a leading brand in the pet food industry, particularly renowned for its high-quality dog treats. Launched in 2008, the brand has experienced significant growth, with a 49% increase in sales in 2016, making it the fastest-growing U.S. pet food brand among those with over $200 million in annual sales. Known for its super- and ultra-premium products, Rachael Ray Nutrish offers a range of treats and foods that are convenient, affordable, and healthy, with a focus on using real ingredients and avoiding artificial flavors and meat by-products. The brand's success has also contributed to charitable efforts, with a portion of the proceeds going to the Rachael Ray Foundation to help animals in need. As part of the J.M. Smucker Co., Rachael Ray Nutrish continues to be a key growth driver in the pet food segment. Discover more about their nutritious dog treats.

Old Mother Hubbard

Old Mother Hubbard is a renowned brand for dog treats, offering all-natural, oven-baked biscuits since 1926. Their treats come in an assortment of flavors, including Original, Chicken, Cheddar, and Char Tar, and are made with the finest globally sourced ingredients, free from artificial preservatives and meat by-products. The crunchy texture helps clean teeth, and each biscuit is slowly baked to preserve natural flavors. The treats contain at least 12.0% crude protein, 6.5% crude fat, and no more than 5.5% crude fibre. They are intended for intermittent or supplemental feeding, providing 35kcal of metabolizable energy per piece. For more details on their natural dog biscuits, explore their product lineup online.

Merrick

Merrick Pet Care is a prominent player in the pet snacks and treats market, particularly known for its high-quality dog treats. The brand offers a diverse range of products, including grain-free, fish-free, and potato-free options, catering to various dietary needs and preferences of dogs. Despite a slight decline in market share over the past five years, Merrick remains a significant brand, with its products available in various forms such as dental treats, soft and chewy treats, and biscuit treats. The brand's focus on nutritional attributes and health benefits aligns with the growing demand for functional treats that support dental, joint, skin, and coat health. Merrick's product portfolio includes popular lines like Fresh Kisses, Oven Baked, and Power Bites. You can explore their dog treats selection for more information.

Milk-Bone

Milk-Bone, a leading brand in the dog snacks category, has consistently demonstrated strong performance, with a 21% dollar share in the dog snacks market. The brand has seen significant growth, including a 40% increase in biscuit sales over the past four years, driven by refreshed packaging, increased marketing investment, and innovative products. In fiscal year 2023, Milk-Bone contributed to an 11% increase in net sales for J.M. Smucker's US Retail Pet Foods segment. The brand is expected to continue growing, with a projected annual growth rate of 3% over the next two years, aiming to reach $1 billion in annual net sales. Milk-Bone's success is also attributed to its premium positioned innovation and strong consumer demand. For more details about their products, visit their Milk-Bone Flavor Snacks page.

Crazy Dog

Crazy Dog is renowned as one of the best producers of dog treats, particularly with their Train-Me Minis, which are highly motivating and effective for training. These treats are small, healthy, and tasty, making them ideal for puppies and adult dogs alike. Many pet owners have reported significant success in training their dogs using these treats, with some achieving housebreaking and basic commands in under a week. The treats are low in calories, with only 1.5-3 calories per treat, and come in various flavors that dogs love. The brand's products have received positive reviews for their palatability and effectiveness in training sessions.

Nylabone

Nylabone, a leading brand under Central Garden & Pet, is renowned for producing high-quality dog treats and chew toys, having donated over $1 million worth of products to animal welfare groups in 2024. The company has distributed more than 100,000 durable chew toys to over 750 organizations, including American Humane and ASPCA. Founded in 1955, Nylabone is committed to developing world-class solutions for destructive chewing, separation anxiety, and dental health. Their products are made in the USA, with some manufactured in China under stringent quality-control standards. Nylabone's innovations include new flavors and shapes, such as the Gourmet Style collection and fun everyday object-inspired designs.