Choosing the right cream can greatly enhance your skincare and beauty routine, and with the plethora of options available, it's essential to pick the best ones. From luxurious high-end brands to trusted drugstore staples, the market is flooded with creams that cater to every need and budget. Whether you're seeking deep hydration, anti-aging properties, or solutions for sensitive skin, there are brands that stand out for their quality and effectiveness. Below, we invite you to explore a curated list of the best cream brands that have earned acclaim from both experts and everyday users alike.
Illustration of cream
Best brands of cream in 2025
La Mer
La Mer is a luxury skincare brand that has achieved billion-dollar status, with sales surpassing $1 billion, as reported by WWD. Acquired by the Estee Lauder group in 1995, La Mer is renowned for its iconic Creme de La Mer, which costs upwards of $200 per ounce and is made with biofermented sea kelp. The brand's products, such as The Concentrate and The Regenerating Serum, are priced from PS275 and PS260 respectively, reflecting their premium quality. La Mer's marketing strategy emphasizes exclusivity and luxury, attracting a high-income clientele who value the brand's unique formulas and transformative skincare experiences. Despite recent sluggish sales in China, La Mer remains a leading brand in the luxury skincare market. For more information, explore their luxury skincare offerings.
Olay
Olay is a leading brand in the skincare industry, particularly renowned for its high-quality creams and lotions. In 2023, an estimated 1.6 million people in the UK used Olay Complete Care women's face creams and lotions, while Olay Regenerist women's face cream was used by around 1.3 million users, making it the sixth most used Olay product. In the United States, Olay enjoys a 90% brand awareness among face care users, with 28% of these users actually using the brand, and 23% expressing loyalty to continue using Olay products. Olay's products are known for their effective ingredients such as hyaluronic acid, vitamin C, and retinol, which provide benefits like hydration, cell regeneration, and wrinkle reduction. The brand's popularity is further underscored by its significant presence in global markets, including Asia Pacific where it is among the popular brands in countries like China and India.
Estée Lauder
Estee Lauder is a renowned producer of high-quality creams, boasting a significant market share in the global skincare industry. As of 2023, the company held a 10.5% share of the worldwide skincare products market. Founded in 1946, Estee Lauder has built a legacy with its flagship brand, which was launched with products like the super rich all-purpose creme. The company's skincare products, including moisturizers, creams, and serums, are sold in over 150 countries and are part of a vast portfolio that includes brands like La Mer and Clinique. Estee Lauder's strong research and development efforts ensure that their products remain at the forefront of skincare innovation. For more information, visit their official Estee Lauder page.
CeraVe
CeraVe has established itself as a leading skincare brand, particularly renowned for its moisturizing creams, by achieving $1 billion in sales in 2021 and growing year-over-year by 75% to become the No. 3 brand in the dermocosmetics market. Developed with dermatologists, CeraVe's products contain essential ceramides, hyaluronic acid, and fatty acids, utilizing Multivesicular Emulsion (MVE) technology for long-lasting hydration. The brand's commitment to ingredient transparency and education has built trust with its audience, and its effective use of TikTok has garnered billions of views under the hashtag #cerave. With 29% of face care users in the United States using CeraVe and a brand awareness of 76%, it is clear why CeraVe is the No. 1 dermatologist-recommended moisturizer brand in the U.S..
Neutrogena
Neutrogena, a renowned skincare brand, has historically been a leading producer of creams and other skincare products, with a significant market presence. As of 2019, Neutrogena held a 14.1% market share in the global skincare market, but this has declined to less than 14% in 2023 due to increased competition and strategic missteps. Despite this, the brand remains popular, with 31% of face care users in the United States using Neutrogena and 27% indicating they are likely to use it again. Neutrogena is known for its dermatologist-recommended products, such as the Hydro Boost and Rapid Wrinkle Repair lines, which have been well-received by consumers.
Nivea
NIVEA, a flagship brand of Beiersdorf AG, achieved its best year ever in 2023, with a remarkable 16.2% organic sales growth globally, surpassing the EUR5 billion sales threshold for the first time. This success was driven by double-digit growth in every region and category, a balanced mix of price and volume, and outperformance of the competition. The brand saw strong growth in all main categories, including NIVEA Deo, SUN, Body Care, Face, and Lip, with notable contributions from the NIVEA Luminous range in China and the Derma business unit's Eucerin and Aquaphor brands. NIVEA's e-commerce business also grew by 19%, highlighting the brand's robust online presence. The brand's global reach and innovative products, such as the patented ingredient LUMINOUS630, have solidified its position as a market leader in the personal care sector. For more details, visit the NIVEA official website.
L'Oréal Paris
L'Oreal Paris is a leading global beauty brand, renowned for its high-quality skincare products, including creams. As of 2021, L'Oreal Paris held 9.7% of the global beauty and personal care market, solidifying its position as the top global beauty brand. The brand's skincare division generated approximately $10.2 billion in revenue in 2024, reflecting a 7% increase from 2023, and accounts for 42% of the global beauty market share in skincare. L'Oreal Paris has also introduced innovative products such as the Revitalift Filler Eye Serum and Hydra Genius Liquid Care Moisturizer, addressing diverse consumer needs from anti-aging to hydration. The brand's commitment to innovation and consumer satisfaction has made it a trusted name in the beauty industry.
Clinique
Clinique is a renowned brand in the skincare industry, known for its dermatologist-developed, allergy-tested, and scientifically sound products. With a significant market share in the global skincare market, Clinique reported a revenue of over $252 million in 2023 and a 10% increase in year-over-year revenue for Q1 2024. The brand enjoys high brand awareness, with 74% of face care users in the United States recognizing the brand, and 21% of these users actively using Clinique products. Clinique's marketing strategy includes leveraging social media, influencer marketing, and digital strategies, with a strong presence on platforms like Instagram, Facebook, and Twitter. The brand's commitment to quality and customer satisfaction has solidified its reputation as a trusted authority in skincare. For more detailed insights into their product lineup and innovation, visit their official website.
Kiehl's
Kiehl's is renowned as one of the leading skincare and cosmetics brands, particularly noted for its high-quality creams. In the United States, brand awareness among male cosmetics users stands at 42%, with 9% of these users actively using Kiehl's products, and a significant 78% of users showing loyalty to the brand. The brand's male cosmetics revenue in the U.S. was projected to reach $562 million in 2021, highlighting its strong market presence. Kiehl's creams, such as the Powerful-Strength Line-Reducing Concentrate, contain potent ingredients like 12.5% Vitamin C and Hyaluronic Acid, making them highly effective for skin care. This combination of strong market presence and product efficacy solidifies Kiehl's position as a top producer of skincare creams.
Aveeno
Aveeno is renowned as one of the top producers of skincare creams, particularly noted for its high brand awareness and user loyalty. With 84% of face care users in the United States recognizing the brand and 31% actively using Aveeno products, it demonstrates a strong market presence. The brand's commitment to natural ingredients, such as colloidal oatmeal, has made it a favorite among users, especially those with sensitive skin or conditions like eczema. Around 27% of users express loyalty to the brand, indicating a high retention rate. Aveeno's products, like the ultra calming nourishing night cream, are praised for their soothing and moisturizing properties. For more information, visit their website.
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