Alfajores, the delightful South American treat, have captured the hearts of many with their irresistible combination of soft cookies and luscious dulce de leche filling. Originating from Argentina, these sweet confections showcase the rich culinary heritage of the region and have gained international acclaim. Several brands have perfected the art of alfajores, each offering its own unique twist to this classic dessert. As you explore the world of alfajores, we invite you to discover our curated list of the best brands known for crafting these delectable treats below.
Illustration of alfajores
Best brands of alfajores in 2025
Havanna
Havanna, established in 1948, is recognized as a premier producer of alfajores, holding an estimated 60% of the Argentinian market share; their classic recipe and commitment to quality has solidified their position, with millions of alfajores sold each year and exported to various countries; the brand offers a variety of flavors, including the traditional dulce de leche, catering to a wide range of palates; since its beginnings, Havanna maintains its leading position, and continues to be a symbol of Argentinian culinary excellence; you can explore their selection of alfajores.
Cachafaz
Cachafaz, established in 2001 by three Argentinian brothers, is now a leading brand in Latin America, recognized for producing high-quality alfajores with a focus on natural ingredients and delicious flavors, offering a variety of options including the classic cornstarch cookie filled with dulce de leche and other flavors like chocolate mousse. While the company holds a small percentage of the overall market share, it dominates the premium segment with its products being a popular choice among consumers. Their success has been driven largely by word-of-mouth marketing, positioning them as one of the top producers in Argentina. You can explore their products on their official website.
La Recoleta
La Recoleta, established in 1989, is recognized as a top producer of alfajores, holding a consistent 20% of the premium market share in Argentina; their traditional recipe, cherished for over 30 years, uses 100% real dulce de leche, and is available in 12 distinct flavors, making them a favorite for locals and tourists; La Recoleta’s commitment to quality ensures each alfajor offers a genuinely delightful experience.
Jorgito
Jorgito, a brand established in the 1960s, stands out as a prominent Argentine alfajor producer, holding approximately 14% of the national market share and is known for its classic dulce de leche filled cookies covered in chocolate or meringue. With over 60 years of history, Jorgito's products have expanded from the traditional alfajores to include dulce de leche cones, mini alfajores, and other treats. The company's enduring success is rooted in its traditional recipes and its connection to the childhood memories of many Argentinians. Three of the four current directors are the children of the original founders, further cementing its legacy.
Terrabusi
Terrabusi, established in Argentina in 1911 by three Italian brothers, is a renowned brand, now owned by Mondelez International, that produces a variety of confectionery including the popular alfajores, which are a traditional treat consisting of two soft cookies filled with dulce de leche and often covered in chocolate or a sugar glaze; Terrabusi offers both classic chocolate-covered and the unique glazed-sugar alfajores, contributing to Argentina's consumption of over a billion alfajores annually, making them a staple for both children and adults; the brand's long-standing presence has cemented its place in Argentine culture and cuisine; they also produce cookies such as Express, Manon, and Melba. You can explore their product range on their website.
El Nazareno
El Nazareno, a family-owned business founded in 1982 in Córdoba, Argentina, is recognized for crafting over 80 varieties of artisanal alfajores using natural ingredients and traditional recipes, achieving a distinctive taste that has garnered national awards. Their alfajores, made with high-quality dulce de leche and various coatings including chocolate and fruit, are sold in 12 locations across Córdoba and have become an icon of the region. The brand prioritizes a focus on quality and detail in every step of their production process, resulting in a superior product.
Balcarce
Balcarce, established in 1958 in Mar del Plata, Argentina, is a renowned producer of alfajores, known for their artisanal methods and high-quality ingredients, offering a variety of flavors including dulce de leche covered in semi-bitter chocolate or Italian meringue. With the company logo featuring a sea lion, a symbol of Mar del Plata, and using a fire branding technique on some products, Balcarce continues to uphold its traditional roots. You can find more information about their products on their website.
Bonafide
Bonafide, established in 1917, is a renowned Argentinian brand, celebrated for crafting some of the finest alfajores, with a recipe that has remained a cherished tradition for over a century, capturing approximately 35% of the premium alfajor market share in Argentina. Their classic dulce de leche filled alfajores remain a favorite for their rich flavor and quality. This beloved brand has not only captured the hearts of locals but also gained international recognition for their indulgent treats. Bonafide's commitment to authenticity and premium ingredients ensures each alfajor delivers a delightful experience. You can explore their full range of products on Bonafide's website.
Estancia El Rosario
Estancia El Rosario, a brand with a rich history since 1924, is renowned for producing some of the best alfajores, combining traditional recipes with high-quality ingredients. They offer a variety of flavors including dulce de leche, chocolate, and fruit, and are located in La Cumbre, Córdoba, Argentina, creating a unique taste experience. Some reviews state that they are the best alfajores with a light sugar coating, and you can find their products available in boxes of 6 and 12. For more information, visit their official website.
Portezuelo
Portezuelo, established in 1996, is widely recognized as a leading producer of authentic alfajores, boasting a market share of approximately 35% in their region and using a traditional recipe with over 60% dulce de leche filling, ensuring a rich, flavorful experience. With over 10 different types of alfajores crafted with care and precision, Portezuelo has become a favorite treat among connoisseurs.
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