Top TV Brands: Elevate Your Viewing Experience

Television technology has seen remarkable advancements, and choosing the right brand can significantly enhance your viewing experience. With an array of options to fit every budget and requirement, consumers are often on the lookout for quality, reliability, and cutting-edge features. Leading brands today offer a plethora of models incorporating stunning visuals, sleek designs, and smart functionalities. To help you navigate the array of choices, explore our detailed list of the best TV brands below.

Illustration of tvs

Best brands of tvs in 2025

Samsung

Samsung Electronics has solidified its position as a leading global TV manufacturer, maintaining its dominance for 18 consecutive years with a 30.1% share of the global TV market in 2023. The company's success is attributed to its premium and large-screen TV categories, including QLED and OLED models, with notable market shares such as 60.5% for TVs priced over $2,500 and 33.9% for TVs over 75 inches. Since its launch in 2017, Samsung's QLED TV lineup has surpassed cumulative sales of 40 million units, with 8.31 million units sold in 2023 alone. Samsung also leads in the ultra-large TV segment, capturing a 43.9% market share for TVs over 80 inches. The company's innovative technologies, such as the NQ8 AI Gen3 processor, continue to redefine the smart TV domain. For more detailed insights, visit Samsung's official news page.

LG

LG Electronics is a leading manufacturer in the global TV market, particularly dominating the OLED TV segment with a market share of over 50% in the first quarter of 2024, shipping approximately 627,000 OLED TV units and holding a 58.4% market share in the 80-inch and above OLED TV market. LG also maintained a 16.2% share of the global TV market in the first half of 2023 and plans to focus on premium and super large TVs, including its unique 97-inch OLED TV.

Sony

Sony is a leading producer of TVs, holding a significant market share globally. In 2023, Sony was the world's biggest TV seller, capturing a 27% market share in the global TV market. The company is particularly dominant in the premium TV segment, especially for TVs over 55 inches priced above $2,500. Sony's smart TV offerings, such as the Google TV Bravia models, have also seen growth, contributing to its strong market position. Additionally, Sony's TV users appreciate the devices for their picture quality, appearance, and word of mouth recommendations. For more information, visit their official website.

TCL

TCL has solidified its position as one of the top TV producers globally, achieving a 12.6% market share in Q1 2024, up from 11.9% the previous year. The company's aggressive marketing and pricing strategies, along with its innovative MiniLED technology introduced in 2019, have driven significant growth, including a 78% increase in shipments and an 81% jump in revenue in Q2 2024. TCL's high-end Mini LED smart screens saw a 180.1% year-on-year growth in 2023, and the company launched the world's largest 115-inch QD-Mini LED TV at CES 2024. With over 25 million TV shipments in 2023, TCL maintains its second position in the global TV market for two consecutive years. The company's global presence spans over 160 countries, further enhancing its market influence. For more information about TCL's cutting-edge television offerings, visit their official website.

Vizio

Vizio is a prominent brand in the TV market, known for its affordable and feature-rich smart TVs. As of 2024, Vizio's total revenue stood at $1.68 billion, although it marked a 3.28% decline from the previous year. The company's market share in the US TV market was around 10.4% in the previous year, and it has over 18 million active users of its SmartCast TV OS, with an ARPU of $31.55, a 14% year-over-year increase. Vizio's advertising business has seen significant growth, with a 35% increase in ad revenue in the last quarter, and its Platform+ segment contributes substantially to its gross profit. Walmart's acquisition of Vizio for $2.3 billion aims to enhance Walmart's advertising capabilities through Vizio's valuable data and streaming inventory. For more information, visit Vizio's official website.

Panasonic

Panasonic is a renowned leader in the TV industry, having produced over 300 million TV sets as of 2008, a milestone that solidifies its position as a pioneer in television manufacturing. The company began producing TVs in 1952 and achieved the 100 million mark by 1985, with significant contributions from its VIERA flat-panel digital TVs introduced in 2003. Panasonic holds a strong market presence, although specific market share in the smart TV sector is not as dominant as other brands like Samsung and LG. However, Panasonic's commitment to innovation, such as its NeoPDP technology, continues to drive its TV business forward. The company's global reach and continuous technological advancements make it a key player in the consumer electronics market. For more insights on Panasonic's milestones and innovations, visit their official news release.

Hisense

Hisense is a leading global brand in the TV market, ranking second worldwide in TV shipment volume with a 12.1% share in Q2 2022 and maintaining a 13.6% global shipment volume share in the first quarter of 2024. The company dominates the Chinese TV market, holding the top spot for 20 consecutive years, and leads globally in 100-inch TV shipments and TriChroma Laser TV patents. Hisense also secured a 24% market share in the global high-end TV market in Q3 2024, according to Counterpoint Research. Known for its high-quality products and innovative technology, Hisense continues to expand its presence in over 160 countries. The brand's premium TV strategy, including Mini LED and Laser TVs, has been highly successful. For more insights into Hisense's achievements, visit their newsroom.

Philips

Philips is a renowned brand in the consumer electronics industry, particularly noted for its high-quality TVs and innovative technology. In 2023, Philips generated a total revenue of EUR 19.72 billion, with a comparable sales growth of 7% excluding provisions charged to sales. The company's diagnosis and treatment segment saw a significant increase of 11% in comparable sales, and the adjusted EBITA margin for this segment was 10.4%. Philips' products have improved the lives of 1.88 billion people globally, with 222 million from underserved communities. The company employs approximately 69,565 people across 100 countries.

Sharp

Sharp is renowned as one of the leading producers of TVs, particularly in the LCD television market. In the financial year ending March 2006, Sharp achieved record sales and profits, with LCD TV sales reaching 4 million units and forecasted to increase to 6 million units in the following year. The company dominated the Japanese TV market and was a significant player globally, with a notable 4.6% market share in North America in 2015. Sharp's innovative products, such as the world's first commercially available 8K resolution TV introduced in 2015, have consistently pushed the boundaries of television technology. The company's commitment to quality and innovation has made it a trusted brand worldwide. For further details, you can read about their record sales and profits for the third year.

Toshiba

Toshiba, once a prominent player in the TV market, held a significant market share, particularly in the early 2010s. In 2016, Toshiba was the fifth largest supplier of LCD TVs globally, with a market share of 7.3%. However, the company later sold 95% of its TV business unit to Hisense in 2017, marking a significant shift in its TV manufacturing strategy. Despite this, Toshiba's brand continues to be used by Hisense for TVs in various markets, including Europe and Southeast Asia, under a 40-year license agreement. Toshiba's TVs were known for their high-quality displays and smart features.