In the ever-evolving world of home entertainment, Indian consumers have an abundance of options when it comes to choosing the perfect television brand. With offerings ranging from cutting-edge OLED displays to budget-friendly smart TVs, the Indian market is filled with innovative choices that cater to diverse viewing preferences. Leading brands have made significant strides in technology, aesthetics, and affordability, ensuring that there's something for everyone. To explore the top TV brands that are making waves in India, check out the detailed list below.
Illustration of television in india
Best brands of television in india in 2025
Samsung
Samsung is a leading brand in India's television market, having maintained its dominance for the past five years with a market share of 21% in 2022, which increased to 23% in the first half of 2023. The company is targeting a turnover of Rs 10,000 crore for its television business in India this year, driven by growth in the mid-to-premium segment. Samsung's shipments in the smart TV segment increased by 40% in Q1 2024, helping the brand capture 16% of the market and overtaking Xiaomi as the market leader. The company's QLED and OLED TVs, available in 4K and 8K resolutions and up to 98-inch screen sizes, are key contributors to its success. Samsung's global TV market share stood at 30% last year, primarily due to its premium and large-screen models. To explore their latest models, visit Samsung's television product page.
Sony
Sony India has established itself as a leading producer of premium televisions in India, recording a 21% growth in the fiscal year 2023-24 and holding a 35% market share in the 55-inch and above screen size segment. The company dominates the market with 49%, 45%, and 36% market shares in the 85-inch, 75-inch, and 65-inch screen categories, respectively. Sony India's revenue from the TV business accounts for half of its total revenue, with the company anticipating continued growth driven by the trend of premiumization. The company also saw significant growth in festive sales, with a 40% increase during Onam, and expects high double-digit growth during the Diwali season. Sony India's strong performance is further bolstered by its growth in audio and imaging products. Explore more about their premium television offerings.
LG
LG is a leading television brand in India, holding a 27.1% market share and projecting a 30% growth in 2024, driven by its premium TV segment. The company has launched 55 new AI-driven models, ranging from 43-inch to 97-inch, to cater to the growing demand for larger screen sizes. In the OLED TV market, LG commands a 52% share globally and dominates the ultra-large OLED TV segment with 58.4% of shipments for 80-inch or larger models. LG's Pune facility boasts a manufacturing capacity of 3.5 million units annually. The company's focus on innovation and larger screen sizes plays a crucial role in its market leadership. For more details, read about LG's growth strategy for premium TVs at Business Standard.
Panasonic
Panasonic is a leading brand in the Indian television market, known for its high-quality TVs and innovative technologies. The company is committed to the Indian market, with around 40% of its revenue in India coming from consumer products like TV panels, air-conditioners, and refrigerators. Panasonic aims to double its exports from India over the next three years and is positioning the country as an export hub for the Middle East, Africa, and Europe. The India smart TV market, where Panasonic operates, is expected to grow at a CAGR of 16.7% from 2023 to 2030, reaching USD 32.57 billion by 2030. Panasonic's TVs are renowned for their accurate picture quality, achieved through collaboration with Hollywood professionals and the use of advanced Japanese technology. For more insights, check Panasonic's return to the US with new line-up of OLED and Mini-LED TVs.
Philips
Philips, in collaboration with TPV Technology, has made a significant comeback in the Indian television market, aiming to capture a 6 to 8% market share by 2020. With plans to launch 7-8 models ranging from 22 to 65 inches, Philips is leveraging its high brand value among Indian consumers. The brand also intends to introduce its flagship OLED 903 TV, further enhancing its market presence. TPV Technology, which owns the exclusive trademark license for Philips TVs, has over 200 service centers in India and plans to expand to 500 by the end of 2019. Philips TVs are globally recognized and are now available in the Indian market, contributing to the growing smart TV segment. For more information, read the full article on their comeback into the Indian market.
Xiaomi
Xiaomi remains a dominant force in India's smart TV market, holding a 14% market share in the first half of 2023, according to IDC. The company's consistent focus on its TV lineup, including the Redmi and 5A series, has strengthened its leadership position, particularly in the HD and FHD segments where it holds a 23% share. Xiaomi's market dominance is also reflected in its significant sales during festive seasons and online retail events, contributing to an 8% year-over-year growth in TV shipments in India. The average selling price of Xiaomi's smart TVs decreased to $380 in 1H23, making them more affordable and popular among Indian consumers. Additionally, Xiaomi's TVs have seen a 33% annual growth in models with 8GB internal storage, highlighting the brand's emphasis on advanced features. For more information, visit Xiaomi dominates India's smart TV market.
TCL
TCL is a prominent player in the Indian smart TV market, known for its high-quality and innovative television products. In the first quarter of 2024, TCL shared the fourth position in the Indian smart TV market with Sony, each holding a 7% market share, although TCL's shipments declined by 4%. Globally, TCL retains its position as the second-largest TV brand, with a 12.9% market share and 25.26 million units in TV shipments in 2023. The company is particularly renowned for its premium Mini LED TVs, which have seen rapid growth and significant market demand. TCL's commitment to technological advancements, such as its 98-inch and larger Mini LED TVs, continues to enhance its market presence.
OnePlus
OnePlus, although exiting the Indian TV market, had previously established itself as a significant player, achieving over 300% year-over-year growth in the India smart TV market in 2021 and securing the third spot in the market with a 123% YoY growth in H1 2022. The brand's TV models such as Y1, Y1S, and Y1S Pro were among the top-selling smart TVs, with OnePlus holding a 7% market share in the first half of 2023. Despite its strong performance, OnePlus has decided to halt TV production and sales in India. The brand's TVs were known for their sleek design and high-performance features, with prices starting around Rs30,000. OnePlus's success in the TV segment was a testament to its commitment to innovative technology and user experience. To learn more about their journey, visit their official website.
VU
Vu Televisions has established itself as a leading TV manufacturer in India, doubling its market share in Q2 2022 to achieve a 5% global market share by shipping over 120,000 TVs during the quarter. The company's success is highlighted by the launch of the GloLED series, which features a 4K display, Google TV connectivity, and a built-in subwoofer with 104W sound output, selling 46,675 units in just two months. In Q3 2022, Vu's market share more than doubled, and smart TV shipments in India increased by 38%, accounting for 22% of overall shipments. Vu is the fastest-growing brand in the smart TV segment after Samsung. The company projects selling 2 lakh units of the GloLED TV in 2023. For more details, visit their market analysis article.
Haier
Haier is a prominent player in the Indian television market, aiming to become the second-largest appliance maker in the country within the next five years. With a 25% compound annual growth rate over the last seven years, Haier has established a strong presence, particularly in segments like LED TVs, where it holds a market share of 7-8%. The company has invested significantly, with Rs 3,500 crore already committed and an additional Rs 800 crore for expansion, enabling it to produce nine million units annually. Haier's focus on technology-led innovation and localisation is driving its growth, especially in the smart TV segment, although it faces competition from brands like Samsung and LG. For more insightful information, you can read the full article on their expansion ambitions here.
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