Top Sonic Toothbrush Brands You Need to Try

With technology continuously advancing, the realm of dental hygiene has seen a significant transformation with the introduction of sonic toothbrushes. These innovative devices not only promise a superior clean but also improve overall oral health by reaching areas traditional toothbrushes often miss. Leading brands have entered the market, each boasting unique features and benefits, which can make choosing the right one a bit overwhelming. In this article, we explore the top sonic toothbrush brands that have redefined oral care, helping you make an informed decision.

Illustration of sonic toothbrush

Best brands of sonic toothbrush in 2025

Philips Sonicare

Philips Sonicare is a leading brand in the electric toothbrush market, renowned for its superior technology and clinically proven benefits. As of 2023, Philips Sonicare holds 28% of the global market share, with its rechargeable models dominating the segment. Historically, Sonicare achieved as high as 64% market share in the rechargeable toothbrush sector and over 50% of the US electric toothbrush market following its acquisition by Philips in 2000. The brand's toothbrushes boast advanced features such as 62,000 brush strokes per minute, ensuring effective plaque removal. Sonicare's products are widely endorsed by dental professionals, with 64% of them personally using Sonicare toothbrushes. For more information, visit the Philips Sonicare homepage.

Oral-B

Oral-B is a leading brand in the electric toothbrush market, holding a significant 35% of the global market share as of 2023. Known for its oscillating-rotating technology, Oral-B brushes are praised for their deep cleaning capabilities and multiple cleaning modes, making them a favorite among consumers. The Oral-B Smart 1500 is particularly highly recommended for its balance of performance and price, featuring essential features like a 2-minute timer and pressure sensor. In clinical studies, Oral-B brushes have shown to clean slightly better than their competitors. With a strong presence in North America and Europe, Oral-B continues to drive the growth of the electric toothbrush sector. For a detailed comparison, visit Electric Teeth's analysis of Sonicare vs. Oral-B.

Quip

Quip is a standout brand in the electric toothbrush market, known for its user-friendly and affordable sonic toothbrushes. The brand has seen significant growth, with a 116% increase in site conversion between May 2018 and May 2019, and its average monthly visits grew by 30% year-over-year, reaching 620,000 visits in May 2019. Quip's products are designed by dentists and designers, featuring timed sonic vibrations, a 3-month battery life, and a lifetime warranty with a refill plan. The brand's strong affiliate marketing program and high brand awareness have contributed to its success. Quip's products are also American Dental Association accepted, further enhancing their credibility. For more details on their popular products like the Twilight Metal Sonic Toothbrush, visit their official website.

Foreo

Foreo is a leading brand in the sonic toothbrush market, known for its innovative and sustainable products. The Foreo ISSA 3, for example, is a highly regarded sonic toothbrush that features silicone bristles, which are up to 10,000 times more hygienic than traditional nylon bristles and need to be replaced only once a year for the regular brush head. Foreo's products are designed with energy efficiency and sustainability in mind, although there is room for improvement in areas like battery compartment design. The brand is part of a global electric toothbrush market that is expected to grow significantly, with forecasts indicating a market size of up to USD 44 billion by 2032, driven by increasing awareness of oral hygiene. Foreo's commitment to quality and hygiene makes it a preferred choice for consumers seeking advanced dental care solutions.

Burst

Burst Oral Care is a standout producer of sonic toothbrushes, known for its impressive 100% year-on-year growth, demonstrating a significant need for disruption in the oral care market. The BURST sonic toothbrush has been clinically proven to reduce plaque up to 10.6 times more than a manual toothbrush after just 30 days. This efficacy, combined with its expanding sales channels, including a launch on Amazon, positions BURST as a leader in sonic oral care. The brand's commitment to improving oral health is further reinforced by its release of new clinical trial data. With such robust performance and innovative approach, BURST is a top choice for those seeking advanced sonic toothbrush technology.

Colgate

Colgate, a leading brand in the oral care industry, is renowned for its innovative and effective sonic toothbrushes. In 2023, Colgate continued to strengthen its market presence with a significant growth trajectory, achieving a domestic growth of 9.5% and maintaining high margins. The company's commitment to science-backed products and sustainability has been a key driver in its success. Colgate's electric toothbrush segment is part of a broader market expected to grow at a CAGR of 20% from 2023 to 2032, with the global electric toothbrush market projected to reach USD 44 billion by 2032. Colgate's products, such as those under the Colgate Bright Smiles, Bright Futures program, emphasize the importance of oral care and have contributed to the brand's strong consumer reach. For more information, visit Colgate Professional.

Hum by Colgate

Hum by Colgate is a leading brand in the smart toothbrush market, known for its innovative sonic toothbrush that tracks the frequency, duration, and coverage of brushing in 16 zones of the mouth, providing up to 30,000 sonic vibrations per minute. This smart toothbrush has been shown to improve clinical outcomes by 50% when used with its companion app. Launched in 2020, Hum by Colgate targets millennials through a digital-first marketing approach, leveraging social media, influencers, and various digital platforms. The brand is part of Colgate's accelerator innovation group, focusing on category trends and cultural shifts. With integration into Apple Health and offline brushing capabilities, Hum by Colgate offers a user-friendly and effective oral care solution.

Oclean

Oclean is a notable producer of sonic toothbrushes, known for its advanced features and superior oral care performance. The Oclean X Ultra S, for instance, boasts a powerful Maglev 3 motor with up to 84,000 movements per minute, outperforming many premium Philips Sonicare models. This model also includes a visible pressure sensor and on-screen visual feedback, enhancing the brushing experience. Oclean's products are recognized for their efficiency and eco-friendly attributes, with rechargeable models being a significant part of their offerings. The brand's focus on innovative technology and user-friendly design has made it a competitive player in the electric toothbrush market.

Fairywill

Fairywill is renowned as one of the best producers of sonic toothbrushes, offering high-quality products like the Fairywill 507, which delivers 40,000 micro-brushes per minute and features five modes: Whitening, Clean, Sensitive, Polish, and Massage. This toothbrush is designed for efficient cleaning, removing up to 100% more stains compared to a regular manual toothbrush, and it has a long battery life with a 4-hour charge lasting up to 30 days. The Fairywill 507 is also lightweight, waterproof, and comes with a smart timer and reduced noise, making it a convenient and effective oral care tool. Fairywill's products are popular for their balance of performance and affordability, appealing to budget-conscious consumers. The brand's influence is expected to grow as the electric toothbrush market expands, with the global market projected to reach USD 8.68 billion by 2032.

AquaSonic

AquaSonic is a standout brand in the sonic toothbrush market, known for its innovative and affordable products. Founded in 2017, AquaSonic has gained recognition for its Black Series toothbrush, which features an industry-leading 40,000 vibrations per minute and has been accepted by the American Dental Association (ADA) for its efficacy in removing plaque and preventing gingivitis. The Black Series includes eight DuPont-engineered brush heads and a travel-ready case, offering significant value at a lower price point compared to other premium brands. With its sleek, ergonomic, and waterproof design, AquaSonic's products are highly rated by dentists and consumers alike. The brand's competitive pricing and advanced features make it a strong contender against major brands like Oral-B and Philips.