Top Smartwatch Brands You Need to Know!

The smartwatch market has seen tremendous growth over the past decade, with numerous brands entering the arena to offer a range of styles and features tailored to consumers' needs. Leading the pack, legendary tech giants such as Apple and Samsung consistently push the boundaries of design and functionality, providing seamless integration with their respective ecosystems. Meanwhile, brands like Fitbit and Garmin attract fitness enthusiasts with their specialized focus on health monitoring and sport-specific functionalities. To explore an in-depth analysis of the top-performing smartwatch brands and discover which one suits you best, continue reading below.

Illustration of smartwatch

Best brands of smartwatch in 2025

Apple

Apple is a dominant leader in the smartwatch market, holding a significant 30% global market share as of 2023 and selling 26.7 million smartwatches in the first nine months of that year. Nearly 80% of iPhone users also own an Apple Watch, highlighting its popularity, especially in the United States where 59% of smartwatch users prefer Apple Watch. The company has sold over 229.3 million Apple Watch units globally since its launch in 2015, with health and fitness tracking features being key drivers of its sales. Apple's smartwatch business generated $39.8 billion in revenue as of December 2023, despite a slight decline. The Apple Watch is now Apple's fourth best-selling product, following the iPhone, iPad, and AirPods.

Samsung

Samsung is a prominent player in the smartwatch market, having improved its smartwatch sales by 13% in Q1 2024, with a market share of 9.3% and shipping 10.6 million wearable devices. Despite dropping to the fourth position globally, Samsung remains a significant competitor, especially with the anticipated launch of new models like the Galaxy Watch FE, Galaxy Watch 7, and Galaxy Watch 7 Ultra. In 2021, Samsung held an 8.3% share of global smartwatch shipments, and its devices are popular for health and fitness tracking features. The company's smartwatches, such as the Galaxy Watch Ultra, are known for their durability and advanced features like the BioActive Sensor and Dual-Frequency GPS. Samsung's commitment to innovation and quality has solidified its position as one of the best smartwatch producers.

Garmin

Garmin is a leading producer of smartwatches, renowned for its innovative GPS technology and diverse range of products. In 2021, Garmin held a 7.9% share of the global smartwatch market, following closely behind Apple and Samsung. Garmin's smartwatches, such as the Forerunner and fenix series, are highly regarded for their accuracy in tracking various activities, including running, cycling, and outdoor sports. The company's wearable devices are popular for their long battery life, with some models lasting up to 13 days on a single charge. Garmin's commitment to health and fitness tracking has made it a favorite among athletes and fitness enthusiasts.

Fitbit

Fitbit, a pioneering brand in wearable technology, has established itself as a leading producer of smartwatches and fitness trackers. Despite facing intense competition, Fitbit maintained a significant market presence, with 128 million registered users and 38.5 million monthly active users as of 2023. The brand's revenue, although declining, stood at $1 billion in 2023, and it has sold over 143 million devices globally since its inception. Fitbit's devices, such as the Fitbit Sense 2, are renowned for their advanced health and fitness features, including multi-day battery life and comprehensive activity tracking. In 2024, Fitbit was rebranded to Google Fitbit, further integrating its technology into Google's hardware segment.

Huawei

Huawei has emerged as a leading producer of smartwatches, capturing 15% of the global wearable market share in Q2 2024, according to a report by Canalys. The company shipped 6.0 million wearable bands worldwide, contributing significantly to the global smartwatch shipment with a 40% annual growth. Huawei secured around 23% of the basic bands and 15% of the basic watches market share. In Q2 2024, Huawei ranked second among the top five smartwatch makers globally, with Apple leading at 17.4% market share. Huawei's strong performance is driven by effective pricing strategies and premium fitness features in its basic watches.

Fossil

Fossil, although struggling in the smartwatch market, was a significant player, particularly in the Wear OS segment. Between 2015 and 2023, Fossil sold approximately 19 million smartwatches, capturing a mere 2.2% of the market. Despite this, Fossil was one of the few major brands that continued to produce Wear OS smartwatches, with its peak market share reaching 6.7% in 2017. The company's efforts, however, were hindered by the underpowered Qualcomm Snapdragon chips and the neglect of the Google Wear OS platform. Fossil's decision to cease smartwatch production was a strategic move in response to the evolving smartwatch landscape. For more insights into Fossil's product offerings, visit their official website.

Amazfit

Amazfit is a notable player in the smartwatch market, though it has faced fluctuations in its market share. In 2020, Amazfit's smartwatch market share in shipments ranged between 4% to 5%, and despite the release of the GTR 3 and GTS 3 series in Q4 2021, it did not maintain a significant position globally. Amazfit smartwatches are known for their advanced features, including health monitoring with BioTracker(tm) PPG biometric sensors and navigation capabilities connecting to 5 satellite positioning systems. However, the brand has not figured prominently in recent global smartwatch market share statistics. Amazfit's products are compatible with both Android and iOS devices, enhancing their user base. For more details about their latest offerings, check out their Amazfit Active Edge.

Suunto

Suunto is a renowned Finnish sporting device company, celebrated for its high-quality smartwatches that excel in GPS tracking, heart rate monitoring, and elevation tracking. With nearly 90 years of history, Suunto has established itself as a leader in the outdoor and sports watch market, competing closely with brands like Polar and Coros. Suunto's annual revenue is estimated at $109 million, and the company employs 356 people. Their smartwatches, such as the Suunto 5 and Suunto Vertical, are praised for their accuracy, battery life, and customizable features. For instance, the Suunto 5 offers up to 20 hours of precision tracking and 40 hours of long-distance tracking, making it a favorite among athletes and outdoor enthusiasts.

TicWatch

The TicWatch brand, produced by Mobvoi, is renowned for its high-quality and performance-driven smartwatches, particularly the TicWatch Pro 5, which stands out for its fast and smooth performance thanks to the Qualcomm Snapdragon W5+ Gen 1 processor. This model boasts an impressive battery life, with up to four days of use on a single charge, and features a dual-layer display that enhances battery efficiency. In the smartwatch market, TicWatch models are competitive alternatives to Apple and Samsung, especially with the integration of Wear OS, which is projected to account for 27% of the market outside China by 2024. The TicWatch Pro 5's reliability and advanced features make it a top choice among Android smartwatches. Its success contributes to the growing market share of Wear OS, challenging Apple's dominance.

Withings

Withings is a leading brand in the smartwatch industry, renowned for its innovative and health-focused devices. The company, based in France, has developed products like the ScanWatch Horizon, which is the first consumer device to track both ECG for atrial fibrillation and SpO2, gaining clearance from the U.S. Food and Drug Administration. Withings' products are sold in over 40 countries and cater to a wide range of users, from tech enthusiasts to patients with chronic conditions. The brand's commitment to medical-grade measurements and real-time health tracking has positioned it as a significant player in the market, expected to contribute to the global hybrid smartwatch market growth projected to reach USD 73.98 billion by 2030. Withings' use of advanced technology, such as the Onshape platform for design and collaboration, further enhances its product development efficiency. For more details, visit their official website.