Top Samsung-Complementing Brands for a Seamless Experience

As technology continues to rapidly evolve, Samsung remains at the forefront as a leader in innovation and quality. Known for pioneering advancements in electronics, home appliances, and mobile devices, Samsung has built a reputation for excellence in multiple sectors. For consumers seeking top-tier products, there are several standout brands and products within Samsung's expansive portfolio. To discover which brands under the Samsung umbrella rise above others in terms of performance, user satisfaction, and value, explore the comprehensive list we have compiled below.

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Best brands of Samsung in 2025

Samsung Galaxy

The Samsung Galaxy brand, a leading innovator in mobile technology since its first release in 2009, has consistently held a large share of the global smartphone market, reaching 19.7% in Q3 2023. This success is driven by models like the A series and the recent S24 series, which launched on January 17, 2024, contributing to a strong sales performance in Q2 2024 with double-digit growth compared to the S23 lineup released on February 17, 2023. The Galaxy A15 4G became the best-selling Android phone in the first half of 2024, with 17.3 million units shipped, reinforcing the brand's position as a key player in the market. Overall, Samsung Galaxy produced a total of 226.6 million smartphone shipments in 2023. You can explore the latest Galaxy devices on the official Samsung website.

Samsung QLED

Samsung's QLED brand, launched in 2017, has solidified its position as a top-tier producer, achieving over 40 million in cumulative sales, with 8.31 million units sold in 2023 alone, and dominating the premium TV market with a 60.5% share for TVs priced above $2,500 and 33.9% for TVs over 75 inches. Samsung has held the leading position in the global TV market for 18 consecutive years, reaching a 30.1% market share in 2023, largely due to its QLED and OLED models and its strategic focus on the premium TV sector. With models such as the QN900C and QN90C, Samsung continues to innovate with its Neo QLED technology, which provides exceptional brightness and deep blacks, making it a top choice for consumers. The 2024 models feature enhanced AI capabilities through the NQ8 AI Gen3 processor and the Tizen OS, making them a central component in smart home ecosystems. For more information about the brand, visit the Samsung website.

Samsung Neo QLED

Samsung's Neo QLED, introduced in 2021, stands out as a top-tier TV brand, utilizing mini-LED backlighting and Quantum Matrix Technology to achieve enhanced contrast and color accuracy, with the 2023 lineup achieving 8.31 million units sold, contributing to Samsung's 30.1% global TV market share; these TVs offer features such as AI upscaling, AI motion enhancer, and real depth enhancer, and are available in 4K and 8K models ranging from 50 to 98 inches, with the premium models boasting a peak brightness of up to 4,000 nits. The Neo QLED series has helped Samsung maintain its position as the global TV market leader for 18 consecutive years and continues to innovate with the latest NQ8 AI Gen3 processor in 2024.

Samsung The Frame

Samsung's The Frame, launched in 2017, is a popular lifestyle TV, known for its art-like design and has achieved over two million unit sales by the end of 2021, with one million units sold in 2021 alone, making it the first single-year million-seller in Samsung's Lifestyle TV lineup, particularly popular in North America and Europe; this QLED TV features a matte screen with impressive reflection handling and is designed to display artwork when not in use. It also offers a 4K resolution with a 24.9mm bezel available in different colors and can store up to 1,200 pictures, including user uploads. It's a great TV for bright rooms, and excellent for gaming due to its HDMI 2.1 bandwidth.

Samsung Galaxy Z Fold

The Samsung Galaxy Z Fold series, first launched in 2019, represents a pioneering effort in foldable smartphone technology, with the latest models, Z Fold 6 and Z Flip 6, released on July 10, 2024, showcasing significant AI enhancements and upgraded specs. While Samsung held a 58% market share in foldable phone shipments in Q1 2023, that number has dropped to 23% in Q1 2024; however, pre-sales in India have surged 40% for the newest models, demonstrating continued consumer interest. Despite some fluctuations in sales figures, the foldable line has surpassed the previous Galaxy Note series in European annual sales, indicating strong adoption of this form factor. You can find more information on the Samsung website.

Samsung Galaxy Z Flip

The Samsung Galaxy Z Flip, first released in February 2020, stands out as a pioneer in foldable smartphone technology, utilizing a unique horizontal folding design with its "Infinity Flex Display." Though initially it was the only device marketed under the "Z" brand, the newest Z Flip 6 launched in July 2024, boasts AI features. Despite a 10% drop in pre-orders compared to the previous year, the Z Flip series continues to attract younger consumers, making up 60% of the pre-orders. The Z Flip 6 saw 420,000 units sold in the first 14 days of its release. You can explore more about the Samsung Galaxy Z Flip series.

Samsung Galaxy A Series

The Samsung Galaxy A series, first introduced in 2014, has become a key player in Samsung's smartphone lineup, driving 19% of their global market share in Q2 2024, with the Galaxy A15 5G becoming the best-selling Samsung phone in that quarter and ranking fourth globally. The series, known for its mid-range affordability and innovative features like the latest A55 and A35 models released in March 2024 with infinity screens and advanced cameras, offers a range of devices catering to various needs, aiming for 20 million in sales across Europe, Africa, Asia, and Latin America, and are widely available in most countries as of 2024. The A series continues to see new releases annually, with the A55 boasting the best camera setup, and the series as a whole contributing significantly to Samsung's position as the top vendor in Europe with 37% market share in Q1 2024. Samsung's A series also helps the company maintain its market share, especially against Apple which has a 27.69% global market share, with Samsung holding 23.28%. Find more details about the Samsung Galaxy A series.

Samsung Bespoke

Samsung's Bespoke line, introduced in 2019, has revolutionized home appliances by offering customizable designs with interchangeable panels in numerous colors and finishes, allowing for a personalized aesthetic that seamlessly blends with any home decor. By the end of 2020, sales of Bespoke appliances exceeded one million units. This brand focuses not only on customization but also on incorporating innovative features, such as AI-powered technology, to improve performance and reduce energy consumption, with some models achieving up to 60% energy savings during washing. The Bespoke brand has received multiple design awards, including recognition from CES Innovation and iF Design. Samsung aims to have 70% of total sales be Bespoke AI-powered devices by the end of fiscal year 2025, showcasing their commitment to this product line. You can explore the range of Bespoke products on their official website.

Samsung Odyssey

Samsung's Odyssey brand is a leading producer of gaming monitors, securing the top position in the global OLED monitor market with a 34.7% market share in 2023, just one year after launching their first OLED model, and maintaining its leadership in the overall global gaming monitor market for the fifth consecutive year with a 20.8% revenue share; the Odyssey OLED G9 was released in June 2023, and the Odyssey Neo G9 57-inch was released in October 2023, continuing to innovate with new models such as the Odyssey OLED G8 that was announced at CES 2024, further solidifying their position as a leader in the gaming monitor industry with high-performance products and innovative features.

Samsung Galaxy Tab

The Samsung Galaxy Tab, first launched in 2010, stands as a significant product line for Samsung, securing the second position in the US tablet market with an 18.5% share in Q1 2024, a 2.2 percentage point increase from the previous year. Globally, Samsung's tablet shipments reached 7.1 million units in Q3 2024, capturing a 17.9% market share, demonstrating consistent growth with models like the Tab S series, which supports the S Pen, and the Tab A series. The most recent additions include the Galaxy Tab S10 Ultra and S10 Plus released in late September 2024, featuring powerful processors like the MediaTek Dimensity 9300+. These tablets boast advanced displays and substantial memory options, reinforcing Samsung's commitment to innovation. You can explore more about these tablets on the Samsung tablets page.