Top Rower Machine Brands Revolutionizing Home Fitness

When it comes to investing in a rower machine for your home or gym, choosing the right brand can significantly impact your workout experience and results. Over the years, several brands have stood out for their quality, durability, and innovative features, making them favorites among fitness enthusiasts and professionals alike. Whether you are looking for performance-tracking capabilities or seeking machines that offer a smooth, quiet rowing experience, there is a brand that will meet your needs. To explore the top brands that dominate the rower machine market and discover the perfect fit for your fitness journey, read on below.

Illustration of rower machine

Best brands of rower machine in 2025

Concept2

Concept2 is a leading brand in the rower market, holding approximately 25% of the global market share with its high-quality and durable rowing machines. The company's RowErg model is renowned for its precision, consistency, and comparability, making it a standard for training, testing, and racing worldwide. Originally built by rowers for rowers since 1981, Concept2's machines are engineered to last a lifetime and are widely used by both home users and elite athletes. The RowErg features advanced technology, including the PM5 Performance Monitor, and is suitable for users up to 6.6 feet tall and 500 pounds. Concept2's products are found in nearly every gym and home gym globally.

WaterRower

WaterRower is a leading brand in the rower market, capturing around 20% of the global market share with its premium water-resistance rowers and aesthetic designs. Known for their high-quality and durable machines, WaterRower has been combining stylish design, handcrafted workmanship, and unique WaterFlywheel resistance for over 30 years. Their products are manufactured in the USA, specifically in Warren, Rhode Island, and are found in health clubs, luxury hotels, and boutique fitness studios worldwide. The brand's rowing machines feature infinitely variable resistance, a silent flywheel, and advanced performance monitors, making them a top choice for fitness enthusiasts. With a strong global presence and over 250 staff in 15 offices, WaterRower continues to innovate and enhance user experience. For more details on specific models, check out their WaterRower S1 Stainless Steel Rowing Machine.

NordicTrack

NordicTrack is a leading brand in the fitness equipment market, particularly notable for its rower machines, holding a significant 5% unit share and 10% dollar share in the fitness equipment market as of 2023. Despite a slight decrease in market share, NordicTrack remains a strong contender, with a revenue of $14,403,075 from online sales in October 2024 and a high number of transactions and sessions on its website. The brand's products, including treadmills, ellipticals, exercise bikes, and rowers, cater to various fitness goals and are supported by robust customer service. NordicTrack's online presence is strong, with 807,370 sessions and an average order value of $675-$700. However, the brand's conversion rate of 2.50-3.00% suggests room for improvement.

Hydro

Hydrow is a leading brand in the rowing machine market, known for its innovative and technologically advanced products. The company's rowers integrate features like app compatibility and AI-driven performance metrics, which are adopted in a significant portion of commercial machines, highlighting their commitment to modern fitness solutions. Hydrow's products are part of the growing trend in home fitness equipment, with the global rower market expected to reach USD 771.71 million by 2033, growing at a CAGR of 5.24% from 2025 to 2033. Their machines often include interactive screens and virtual coaching capabilities, enhancing the user experience. Hydrow's contribution to the market is significant, especially in regions like North America, where rowing machines account for 35% of gym equipment sales. For more information, visit their website.

Stamina

Stamina is a renowned brand in the fitness industry, particularly for its high-quality and affordable rowing machines. With a wide range of models, such as the Stamina ATS Air Rower and the Stamina Wave 1450, the company caters to various user needs, from entry-level to more advanced fitness enthusiasts. The Stamina ATS Air Rower, for example, is praised for its wind resistance system, which adjusts resistance based on the user's rowing intensity, and its durable steel frame backed by a three-year warranty. These machines are designed for efficiency, targeting all major muscle groups and providing a smooth, comfortable rowing experience. Stamina's commitment to quality and customer satisfaction is evident in their products, making them a top choice for home workouts.

Sunny Health & Fitness

Sunny Health & Fitness is a renowned brand in the rower market, particularly noted for its space-efficient and affordable rowing machines. The SF-RW5801 model, for instance, offers 16 levels of magnetic resistance, a compact footprint of 12.3 square feet, and a weight capacity of 285lbs, making it ideal for beginners and those with limited space. This model is priced at $299.99, significantly lower than many other rowers on the market. The brand's products are popular in regions like North America, where home fitness equipment accounts for 50% of rower sales, driven by a strong culture of personal wellness and convenience. For an in-depth review, visit the Sunny Health & Fitness Rower Review.

Life Fitness

Life Fitness is a pioneering brand in the fitness equipment industry, renowned for its innovative rowing machines that cater to both residential and commercial markets. With a presence in over 165 countries and more than 100,000 facilities, including health clubs, gyms, and sports teams, Life Fitness has established itself as a leader in cardio equipment. The brand's commitment to innovation, such as connected consoles and digital content, enhances the user experience of its rowing machines. Life Fitness benefits from the growing demand for home-based workout equipment, driven by trends like the COVID-19 pandemic's stay-at-home orders. The brand's market influence is further bolstered by the increasing health consciousness and the rise in fitness centers globally.

Echelon

Echelon is a renowned brand in the fitness industry, particularly for its high-quality rowing machines. The Echelon Row, for instance, offers 32 levels of magnetic resistance, a weight capacity of 300lbs, and dimensions of 84" L x 21" W x 45" H, making it a compact and versatile option. This mid-range rower combines features of high-end models with a budget-friendly price point of $999.99. Echelon Fitness has seen significant growth, with a 2020 revenue of $100M and having raised $65M over four funding rounds. The brand's Premier Membership provides access to daily live classes and on-demand workouts, enhancing the overall fitness experience.

ProForm

ProForm is renowned as one of the leading producers of high-quality rower machines, offering innovative features such as the SpaceSaver® Design and iFIT technology, which allows for automatic resistance adjustment and access to a vast library of trainer-led workouts. The Pro 750R Rower, for example, targets up to 14 areas of the body and features SMR™ Silent Magnetic Resistance for a quiet and smooth workout experience. With a 5-year frame and 1-year parts and labor warranty, ProForm ensures durability and customer satisfaction. The brand's integration of technology, such as Bluetooth and smart capabilities, enhances the user experience, making it a preferred choice for both home and commercial fitness settings. ProForm's rowers are part of a broader market that is expected to grow at a CAGR of 5.24% from 2025 to 2033.

First Degree Fitness

First Degree Fitness is a leading brand in the rower market, known for its high-quality and innovative rowing machines. The company debuted its AI-powered rowing machine in 2023, which quickly captured 25% of the commercial segment sales, making it a favorite among gyms and rehabilitation centers. Their products, such as the Pacific AR Fluid Rower, offer adjustable fluid resistance, smooth and quiet performance, and advanced console abilities, including USB connectivity and optional heart rate monitoring. The Viking Pro V model, designed for light commercial and gym use, features a twin tank design and Fluid Force technology, providing 15% greater water resistance than standard models. First Degree Fitness products are renowned for their robust construction, ergonomic design, and advanced performance tracking.