Top Podcast Equipment Brands You Need to Know

The world of podcasting has exploded in recent years, with many aspiring creators eager to jump into the audio storytelling scene. Having quality equipment is crucial to producing a professional-sounding podcast, and choosing the right brands can make all the difference. Whether you're just starting out or looking to upgrade your current setup, selecting reliable and high-performing gear is a worthwhile investment. To help you make an informed decision, explore our curated list of the best podcast equipment brands below.

Illustration of podcast equipment

Best brands of podcast equipment in 2025

Shure

Shure is a leading brand in the podcasting equipment market, known for its high-quality microphones and audio solutions. In 2023, Shure held a significant share in both the podcasting microphone and wireless microphone markets, with over 20% market share in the wireless segment. The Shure SM7B, in particular, is highly regarded for its studio-grade audio quality and is often used in podcasting and voiceover applications. Shure's products are favored for their superior sound fidelity, intelligibility, and audibility, making them a staple for professional podcasters. The brand's innovations and robust market presence contribute to its dominant position in the industry.

Rode

Rode Microphones is a leading brand in the podcast equipment market, known for its high-quality and versatile microphones. In 2019, Rode surpassed Blue as the most popular mic brand among podcasters, with a significant presence due to its diverse range of microphones. The company's products are widely used in various applications, including podcasting, live streaming, and public speaking. Rode's innovative approach and continuous product launches have contributed to its strong market position, making it a preferred choice for both professional and hobbyist podcasters. With a robust presence in regions like North America, Europe, and the APAC, Rode continues to drive market growth.

Audio-Technica

Audio-Technica is a renowned brand in the podcasting industry, known for producing high-quality audio equipment. Founded in 1962, the company has a long history of innovation, making high-fidelity audio accessible to everyone. Their products, such as the AT2020USB-XP and ATH-M50x, are highly regarded for their professional sound quality and are widely used by podcasters. For instance, Audio-Technica's podcasting revenue is estimated to be around $2.6 million, which is 10% of their microphone sales. Their equipment is designed to provide clear and rich audio, making them a preferred choice for both beginners and professional podcasters. To explore more about their high-fidelity audio solutions, visit their official website.

Heil Sound

Heil Sound is a renowned brand in the professional audio industry, particularly esteemed for its high-quality microphones and headphones ideal for podcasting. Established in 1966, Heil Sound has been a leader in innovation, producing microphones like the PR40, which is highly praised for its dynamic super cardioid design and condenser-like sound quality. The company has expanded its international distribution, partnering with distributors in South Korea, Italy, Greece, and Dubai to cater to the growing global demand for its products. Heil Sound's microphones are favored by podcasters and audio professionals due to their excellent rejection and clear audio output, making them a staple in studios worldwide. With a strong presence in the market, Heil Sound continues to contribute significantly to the professional audio equipment market, which is forecasted to grow at a CAGR of 5.9% through 2030. For more information, visit their official website.

Zoom

Zoom, not a producer of podcast equipment, is a leading video conferencing platform. Here are some key points about Zoom's dominance in video conferencing: Zoom holds a market share of about 57% in the video conferencing market, with over 7 million paid Zoom phone seats as of Q3 FY2024. The platform generated $4.527 billion in annual revenue for 2024, marking a 3.06% increase from 2023. Zoom facilitates over 3.3 trillion meeting minutes annually and boasts a global user base, with the highest proportion of traffic coming from the United States at 37.65% as of June 2024. The platform's user base is diverse, with the highest percentage falling within the age bracket of 25 to 34 years at 29.9%.

Sennheiser

Sennheiser is renowned as one of the top producers of podcast equipment, particularly excelling in the professional audio market. In 2022, the company generated sales of 467.7 million euros from its professional audio solutions, marking a 26% increase from the previous year. Sennheiser's podcasting revenue is estimated at $85.2 million, which is 15% of their total microphone sales. The company's strong performance is also evident in its record sales in 2010, where they achieved a 20.1% increase in revenue to $665.41 million, with headphone sales contributing 34.9% of the total. Sennheiser's focus on professional audio solutions has enabled significant growth and increased profitability. For more insights into their growth and market position, visit Sennheiser's newsroom.

Focusrite

Focusrite is a leading brand in the podcast equipment market, renowned for its high-quality audio interfaces and comprehensive bundles. The company's Scarlett range, launched in 2010, has been a milestone in home studio recording, with the fourth generation of Scarlett interfaces unveiled in 2023 to widespread acclaim. Focusrite's products, such as the Vocaster One Studio and Vocaster Two Studio bundles, include features like Auto Gain control, voice enhancement presets, and integration with editing software, making them ideal for both beginners and professionals. Despite facing challenges like rising shipping costs and component shortages, Focusrite has maintained its global market leadership, with the Audio Reproduction division growing by 30.1% in the financial year 2023.

Behringer

Behringer, a prominent brand in the professional audio equipment market, is renowned for its high-quality podcasting gear. The company's products, such as the Behringer X32 and X Air XR18, have dominated sales charts, with the X32 rack holding the top spot in 2021's best-selling live and PA gear list. Behringer's equipment is favored for its reliability and advanced features, contributing significantly to the growth of the podcast and streaming markets. The wireless technology segment, where Behringer excels, accounted for more than two-thirds of the market revenue in 2023. This strong market presence underscores Behringer's position as a leading producer of podcast equipment. For detailed insights into the professional audio equipment market, you can visit the Allied Market Research website.

Blue Microphones

Blue Microphones is a leading brand in the podcasting equipment market, renowned for its high-quality microphones that set the standard for studio-grade audio. The company's products, such as the Blue Yeti, are highly popular among podcasters, with the Blue Yeti being the most popular microphone according to the 2024 Podcaster Gear survey. Blue Microphones generated an estimated $47.6 million in podcasting revenue, representing a significant portion of the market. Despite the brand's recent merger with Logitech's Astro and G brands, its legacy in producing top-tier microphones continues to influence the industry. The Blue Yeti's features, including USB connectivity, multiple recording patterns, and a built-in headphone jack, make it a favorite among both beginners and experienced podcasters. For more insights, check out this guide on podcasting with the Blue Yeti microphone.

Tascam

TASCAM is a leading brand in the podcasting industry, renowned for its high-quality recording equipment and innovative features. The TASCAM Mixcast 4, for example, stands out with its ability to handle both podcast recording and music production, offering high-grade preamps, built-in effects, and an intuitive touchscreen interface. This device supports multi-track recording and includes a full-sized SD card slot, making it a versatile solution for serious podcasters. Introduced in recent years, the Mixcast 4 has quickly gained popularity for its professional sound quality and ease of use, even for complex audio setups. It is often compared favorably to other top podcasting solutions like the Rodecaster Pro, particularly for its software advantages and creative control options.