When it comes to purchasing a laptop, selecting the right brand can make all the difference in terms of performance, reliability, and customer satisfaction. As technology continues to evolve, the top players in the laptop market consistently push the boundaries to deliver groundbreaking innovations. Whether you're a student, a professional, or a gaming enthusiast, choosing a reputable brand ensures you get a device that fits your needs without compromise. To help you make an informed decision, explore our curated list of the best laptop brands below.
Illustration of laptops
Best brands of laptops in 2025
Apple
Apple, consistently ranked among the best laptop producers since 2006, boasts a user satisfaction rate exceeding 90% in numerous surveys; their innovative M-series chips, introduced in 2020, have further solidified their position, offering up to 80% improved performance while maintaining battery efficiency. The brand continues to lead in design and build quality, capturing approximately 25% of the global market share as of 2023; recognized for their premium ecosystem and user-friendly interface, Apple laptops remain a popular choice for both professionals and consumers.
Dell
Dell, a prominent American technology company, is recognized as a leading laptop producer, holding a 16% global market share in Q2 2024 and shipping 9.92 million units in Q3 2024. Although experiencing a slight 2% year-on-year drop in shipments, Dell continues to offer a diverse range of models including the Inspiron, XPS, and Alienware series, catering to various user needs. With consistent discounts around major holidays, Dell remains a popular choice for consumers and professionals alike. For more details, visit their product page.
Lenovo
Lenovo has consistently held its position as a leading laptop manufacturer, securing the top spot in global PC market share with 24.7% in 2023, shipping 59.7 million units, and is recognized for its innovation, earning the 2024 Microsoft Device Partner of the Year Award. The brand offers a diverse range of laptops, including the high-end ThinkPad series, which has received awards for design and innovation, as well as the Yoga series, noted for its premium features like OLED touchscreens, while also providing more affordable options like the IdeaPad. Lenovo's commitment to sustainability has also been recognized with multiple 2024 SEAL Business Sustainability Awards, and the company continues to be a strong contender in the market with well-received laptops that are frequently reviewed and recommended as some of the best on the market. For more information, you can visit their official website.
HP
HP, a leading laptop manufacturer, holds a strong position in the market with a 22.6% global PC shipment share as of Q2 2024, and an even higher 26.7% market share in the US in Q3 2023. The company offers diverse lines like the premium Spectre, versatile Envy, and business-focused Elitebook. HP has won multiple design awards for its innovative products like the Spectre Fold and the OmniBook Ultra Flip, and is recognized for its modern designs, sustainable materials, and great value. You can explore their product line here.
ASUS
ASUS, a Taiwanese multinational company founded in 1989, has become a leading laptop producer known for its diverse product range and innovation, securing a 29.4% share of models in the Top 100 best-selling laptops on Amazon Canada and holding the number two position in the Indian consumer notebook market with a 17.8% share in 2023, while also achieving a 40% global market share in gaming laptops back in 2016. ASUS has also received multiple accolades in 2024 including a Good Design Gold Award for the Zenbook DUO (2024), and has won several Computex 2023 Best Choice Awards for their Zenbook and ExpertBook series, showcasing their dedication to design, performance, and sustainability. They offer a variety of laptops such as Zenbook, Vivobook, and ROG series, catering to diverse needs from everyday use to high-performance gaming and creative work. You can explore their products on their official website: ASUS official website.
Acer
Acer, founded in 1976 in Taiwan, has grown into a major global laptop manufacturer, consistently ranking among the top vendors, securing the 6th position with a 6.6% global market share in 2023, while also experiencing significant growth in specific markets, like India, where they reached the 3rd position in Q1 2024 with a 15.4% market share. Acer offers a diverse range of products, including the popular Swift, Predator, and Aspire series, to cater to various user needs and preferences. Explore their wide array of products at: Acer's official website.
Microsoft Surface
Microsoft's Surface brand, established in 2012, has become a notable contender in the laptop market, known for its innovative 2-in-1 designs and premium build quality, with the Surface Laptop 7th Edition 15 (2024) receiving praise for its enhanced features like a brighter 120Hz display; while Microsoft holds a smaller market share compared to leaders like Lenovo, HP, and Dell, they are among the top 5 PC manufacturers in the US, holding about 4.1% of the market in 2023, and their product line continues to expand, now including the latest Copilot+ PCs powered by Snapdragon processors. The Surface line includes the Surface Pro, Surface Laptop, Surface Studio, and others, offering a range of devices for productivity and creative tasks. You can explore their products at: Microsoft's Surface page.
Razer
Razer, a leading brand in gaming laptops, is known for its premium, high-performance machines, such as the award-winning Blade series which has won multiple awards for its design and performance, capturing a 12% market share in the premium laptop segment as of Q2 2021, and offers models like the Blade 16 with a 240Hz OLED display and the powerful Blade 18, often featuring the latest Intel processors and NVIDIA RTX graphics cards; as of 2023, Razer held 22% of the global gaming and streaming peripherals market, further solidifying their position as a key player in the industry. You can explore their product line.
MSI
MSI, a Taiwanese multinational corporation founded in 1986, has established itself as a leading producer of high-performance gaming laptops, consistently integrating cutting-edge technology for gamers. While the overall laptop market experienced a downturn in 2023, MSI still held a notable share alongside other brands like Toshiba and Samsung, accounting for a combined 13.9% of global market share, demonstrating their solid position in the industry. In 2021, MSI aimed for double-digit growth in the gaming laptop market, anticipating an 8-10% overall market increase, and further expanding their online sales channels. MSI gaming laptops are recognized for their superior build quality, incorporating features like advanced cooling systems, high refresh rate displays, and customizable RGB keyboards, and often include the latest NVIDIA RTX graphics cards. The MSI Katana 15 was cited as a top selling laptop model in 2023 as one of the most affordable RTX 4070 options on the market, showcasing their commitment to providing performance-driven machines at competitive prices.
Samsung
Samsung, a prominent laptop producer, secured a 23% market share in 2023 and demonstrated its strength in South Korea by exceeding 50% market share in the first quarter of 2023 with the Galaxy Book 3 series, which features 13th Gen Intel Core processors and has a lightweight design. The company recently launched the Galaxy Book 4 series, including the Book 4 Ultra, Book 4 Pro, and Book 4 Pro 360, on December 15, 2023, emphasizing its commitment to AI and innovation. Additionally, Samsung offers a diverse range of laptops, including the Galaxy Book Go series, known for its portability and value, catering to a wide array of users from students to professionals. You can explore their products at Samsung's Galaxy Books.
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