Toshiba's Top Laptop Contenders: Leading Brands to Consider

In recent years, the laptop market has experienced significant advancements, offering consumers a wide range of options tailored to various needs and preferences. While Toshiba has been a reputable name in the industry, it's important to explore other brands that have consistently delivered quality performance and innovation in their products. From sleek ultrabooks to powerful gaming laptops, companies such as Apple, Dell, HP, and Lenovo have carved out their niche in the technology landscape, providing reliable devices for both personal and professional use. To discover a detailed comparison and guide on the best laptop brands you should consider today, continue reading below.

Illustration of laptop for toshiba

Best brands of laptop for toshiba in 2025

Dell

Dell Technologies stands as a formidable competitor in the laptop market, particularly when compared to Toshiba. As of the third quarter of 2023, Dell held a global laptop market share of 17.4%, with expectations to reach 26.7% by the end of the year. In the US, Dell and HP Inc. each held a 26.7% market share, significantly outpacing other brands. Dell's success is also marked by its strong performance in government contracts and its supply of Chromebooks, contributing to its robust market position. In contrast, Toshiba's market share has been declining, highlighting Dell's superior market presence. For more detailed insights, you can explore the laptop market share analysis.

Lenovo

Lenovo stands as a leading producer of laptops, surpassing other brands like Toshiba in market share and sales. As of the third quarter of 2023, Lenovo held a 24% share of the global laptop market, a significant increase from its 22.7% share the previous year. Lenovo's strong performance is attributed to its diverse product lineup, including the ThinkPad, ThinkBook, IdeaPad, Yoga, and Legion series. In 2018, Lenovo achieved record shipments of 58.4 million units, solidifying its position at the top of the industry. This dominance is a result of its strategic efforts in Asia and Europe, as well as its ability to adapt to market trends. To explore more insights into the laptop market share, visit the link.

HP

HP (Hewlett-Packard) is one of the leading laptop manufacturers, rivaling Lenovo and Dell in the global market. As of 2023, HP holds a significant 21.9% global market share in the laptop sector, with its sales primarily driven by popular models such as Envy, Elitebook, Pavilion, and Omen. In the US market, HP maintains a strong presence with a 26.7% market share, making it a close competitor to Dell. HP's revenue from notebook computers was $24.7 billion in fiscal year 2023, highlighting its robust position in the industry. The company's market share has generally increased year-over-year since 2012, indicating its enduring popularity and innovation. For more information about HP's products, visit their official website.

Apple

Apple, though not directly related to Toshiba, is a prominent player in the laptop market, known for its high-quality Mac products. In Q3 2024, Apple experienced a significant drop in Mac sales, with a 17.5% year-over-year decline, resulting in a market share reduction from 9.5% to 7.7% globally. Despite this downturn, Apple maintained a 16.1% market share in the U.S. personal computer market in Q4 2023. Apple's products are renowned for their performance, design, and user experience, making them a preferred choice for many consumers. However, Toshiba, now a part of Sharp Corporation, operates independently in the laptop market.

ASUS

ASUS is a leading brand in the laptop market, particularly renowned for its gaming laptops, with a significant global market share. In 2016, ASUS and its ROG series held a 40% market share in the gaming laptop segment, outperforming the next three competitors combined. As of the third quarter of 2024, ASUS maintains a 7.9% market share of global PC unit shipments, positioning it among the top PC vendors. ASUS laptops, such as the ROG Zephyrus M16, are praised for their powerful CPUs, GPUs, and exceptional display quality. Despite a decline in US market share to 2.9% in 2023, ASUS remains a strong player globally.

Acer

Acer stands out as a formidable competitor to Toshiba in the laptop market, boasting a significant global market share of approximately 6.9% in 2023 and projected to increase to 7.2% in 2024. Acer's revenue has seen a modest growth, reaching $10.5 billion in 2023 and expected to rise to $11.2 billion in 2024, driven by strong sales in the laptop and Chromebook segments. The company's robust performance is also reflected in its shipment numbers, although these have reduced from 10.66 million in Q1 2011 to 4.39 million in Q3 2023. Acer's focus on gaming laptops and monitors, as well as its dominance in the education sector with Chromebooks, has been crucial in maintaining its market position. With a history of innovative products and strategic partnerships, Acer continues to be a leading global technology company. For further insights on these figures, visit the official Acer statistics page.

Microsoft Surface

Microsoft Surface is a leading brand in the laptop and 2-in-1 device market, known for its innovative and high-performance products. As of 2024, Microsoft Surface holds a significant market share, with 55% of the 2-in-1 market in the U.S.. The brand is popular among large enterprises, with 48% of its customers having over 1,000 employees and revenue exceeding $1 billion. The latest Surface Pro and Surface Laptop models boast advanced AI capabilities, all-day battery life, and superior display technology, including OLED with HDR and support for up to three external 4K displays. Microsoft's commitment to sustainability is also notable, with a 78% reduction in carbon emissions per enclosure through the use of recycled materials and carbon-free electricity.

Razer

Razer is not a producer of Toshiba laptops, but it is a leading brand in the gaming industry, renowned for its high-performance gaming laptops and peripherals. In 2021, Razer reported a record revenue of $1.619 billion, with a 33.3% year-over-year growth, driven by strong demand for its products, particularly in the first half of the year due to the pandemic. Explore more about Razer's achievements and innovative gaming solutions on their official website.

MSI

MSI, though not a direct competitor to Toshiba in market share, is a notable producer of high-quality laptops, particularly in the gaming and content creation segments. In 2023, MSI, along with Toshiba, Microsoft, and Samsung, collectively held a 13.9% market share in the global laptop market. MSI is renowned for its innovative gaming hardware, including laptops, desktops, and peripherals, and was recognized as the largest gaming laptop supplier worldwide in 2016. The company boasts a strong global presence, operating in over 120 countries, and has sponsored numerous eSports teams and events. MSI's commitment to technological innovation and gamer-centric design has earned it several accolades, including the Taiwan Excellence award for 15 consecutive years.

Samsung

Samsung, although not the dominant player in the laptop market, still holds a significant presence, particularly when compared to other brands like Toshiba. In 2023, Samsung, along with Toshiba, MSI, Microsoft, and other brands, accounted for a combined 13.9% of the global laptop market share. Samsung's laptop sales have shown notable growth, with a 324.4% increase in Q2 2021 compared to the previous year, though their overall market share remains around 9.2% in the same period. Despite this, Samsung's diverse product range and innovative technology make it a viable option for those seeking high-quality laptops. However, Lenovo, HP, and Dell continue to dominate the market with higher market shares. For detailed insights on these market dynamics, check out the laptop market statistics.