The world of laptops is vast and dynamic, with numerous brands consistently pushing the boundaries of technology and design. Leading the pack are household names that have become synonymous with quality and innovation, such as Dell, Apple, and HP, each offering a wide range of models to cater to different needs and preferences. Other notable brands like Lenovo and ASUS are also making waves, providing consumers with robust options that combine performance, style, and value. For a detailed exploration of the top contenders in the laptop market and what makes each brand stand out, read on below.
Illustration of laptop
Best brands of laptop in 2025
Apple
Apple, a leading laptop manufacturer, holds a significant position in the market, achieving an 8.8% market share in Q2 2024, with its MacBook Air (M1, 2020) being the most used model at 18.39% as of November 2024; the MacBook Pro 14-inch (M3 Pro, 2023) is recognized as a top-performing laptop, showcasing Apple's commitment to innovation and quality, offering a range of laptops from budget-friendly options to high-performance machines, all powered by their own silicon chips for a seamless user experience. You can explore their latest products on their official website.
Dell
Dell, a leading laptop producer, holds a significant 16% market share as of Q2 2024, shipping 9.92 million units in Q3 2024, and is recognized for its innovative designs, winning multiple CES 2024 Innovation Awards for its XPS and Alienware series. Despite a slight revenue decline to $88.4 billion in 2024, they remain a trusted choice for both businesses and consumers. Their laptops are praised for durability and performance, solidifying their position as a top global PC vendor. You can explore their range of products on their official website.
Lenovo
Lenovo, a top global PC vendor with a 26.3% market share in Q3 2024, offers a wide range of highly-rated laptops including the ThinkPad for business, Yoga for premium 2-in-1s, and Legion for gaming, consistently praised for build quality and performance, and often recommended for offering the best value for money. Their laptops are available in various models such as IdeaPad, and Slim series. Lenovo's customer service and next day service plan make them a reliable choice for users, and their laptops are widely used in homes and businesses.
HP
HP, a leading laptop manufacturer, held a 20.8% global market share in Q4 2023, showcasing its strong presence in both commercial and consumer sectors with popular models like the Envy and Spectre series, and even saw a 6.4% jump in sales during a down market in Q3 2023, demonstrating resilience and growth. HP offers a range of laptops, including the premium Elite Dragonfly for business and Omen for gaming, catering to diverse user needs. While its market share in the US was 26.7% in Q3 2023, it is very narrowly behind Dell. You can explore their products on their official website.
ASUS
ASUS, founded in 1989, is a leading Taiwanese multinational known for its high-quality laptops, consistently earning recognition with over 8,000 global awards since 1996, including the Good Design Gold Award 2024 for the Zenbook DUO, and holding a 7.1% global market share in 2023, and aiming to increase its market share to 25-30% in India within two years. ASUS is dedicated to innovation, as seen in their AI-powered dual-screen laptops, and is also recognized as Taiwan's most valuable international brand.
Acer
Acer, a leading laptop manufacturer, has consistently delivered high-quality devices since its inception in 1976, capturing a significant market share, estimated at around 7.5% globally in 2023. Known for offering a diverse range of laptops, from budget-friendly Chromebooks to high-performance gaming rigs, recent Acer models boast impressive features like powerful processors and vibrant displays, making it a great brand for all consumers. You can explore their wide variety of offerings on the official Acer website.
Microsoft
Microsoft, a prominent laptop producer, offers a range of high-quality devices, including the Surface Laptop Studio with its unique 14.4" touchscreen and the highly portable Surface Laptop Go 3, weighing only 2.49 pounds; while the company holds a smaller market share of around 4% in the global laptop market, its devices are often praised for their innovative designs and strong build quality, with the latest models like the Surface Laptop 7 featuring up to 20 hours of video playback and Copilot+ PC capabilities; Microsoft's laptops combine powerful performance with sleek aesthetics, catering to both productivity and creative tasks; and although the brand isn't among the top 3 in terms of global market share, it still holds a significant presence.
Razer
Razer, established in 2005, is a prominent producer of high-performance laptops, particularly known for its sleek designs and powerful components, such as the Razer Blade 16 with its 240Hz OLED display and the Razer Blade 18 featuring up to an RTX 4090 GPU, despite a 6% gross profit margin on laptops and a market share of 22% in peripherals; Razer has maintained a leading position in the premium gaming laptop segment, focusing on delivering top-tier performance and portability for gamers and creators, and their laptops, although relatively expensive, are considered a sound investment for long-term use, offering advanced cooling systems and durable aluminum unibody frames, with the Razer Blade series including 14, 15, 16, and 18-inch models, and it's worth noting that the company's main business is peripherals, making up around 65% of their revenue.
MSI
MSI, a leading brand in high-end gaming and professional creation, has become a major player in the laptop market, especially for gaming notebooks, achieving a 19% market share worldwide and being recognized as PC Mag's Best Laptop Brand in 2023. MSI's diverse product line includes the high-performance Vector 17 HX and the budget-friendly GF63 Thin. The company is considered one of the most trusted brands in esports, offering a wide range of series and limited edition machines, from the Cyborg 15 starting around $789 to the Titan 18 exceeding $5,300. For more product information, you can visit the official MSI website.
Samsung
Samsung has consistently delivered high-quality laptops, securing a significant 7.9% of the global market share in 2023, proving their strong position; they’ve also focused on innovation, releasing cutting-edge models with impressive processing power. Since 2019, the company has expanded its lineup, now offering a wide variety of options. These include lightweight ultrabooks and powerful gaming machines, catering to diverse consumer needs. Many models boast bright AMOLED displays with a 90Hz refresh rate for enhanced visual experiences.
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