Top Immersion Rod Brands for Quick Heating Efficiency

As the cold months approach, the need for efficient water heating solutions becomes paramount. Immersion rods have emerged as a compact and cost-effective option, ideal for ensuring hot water supply without the need for heavy, traditional water heaters. Many brands have invested in advanced technology and safety features to cater to diverse consumer needs. To assist you in making an informed choice, explore our curated list below of the best immersion rod brands available in the market.

Illustration of immersion rod

Best brands of immersion rod in 2025

Bajaj

Bajaj Electricals Ltd. is a prominent player in the water heater market, particularly known for its high-quality immersion rods. The company, part of the Bajaj Group, has a significant market presence and is recognized for its energy-efficient and durable products. In the water heater market, Bajaj Electricals Ltd. is one of the major players, contributing to the overall market growth anticipated to reach USD 50.6 billion by 2032 with a CAGR of 5.4% from 2024 to 2032. Their immersion rods are popular for their ease of use and cost-effectiveness, making them a preferred choice among consumers. Bajaj's commitment to innovation and customer satisfaction has solidified its position in the industry.

Havells

Havells is a leading brand in the production of immersion rods, known for its high-quality and innovative products. The company boasts a wide range of immersion heaters, including the Havells Zella Auto Cut Off Immersion Water Heater, which features auto cut-off with temperature settings and a 2-year warranty. Havells dominates various market segments, with a significant presence in the electrical and electronics market, and it has seen a 15% CAGR in revenues from FY13 to FY23. The brand's strong manufacturing capabilities and extensive distribution network, including over 17,000 direct dealers and 220,000 retailers, contribute to its market leadership. Havells also has a global presence, with export revenues exceeding Rs 500 crores in FY23.

Crompton

Crompton Greaves is a leading brand in the electrical appliances market, particularly renowned for its high-quality immersion rods. In fiscal year 2019, Crompton Greaves held more than 25% market share in domestic pumps in India, indicating its strong presence and consumer trust. Their immersion rods are known for their durability, energy efficiency, and reliable performance. With a long history of innovation, Crompton Greaves continues to be a preferred choice for household electrical needs. The brand's commitment to quality and customer satisfaction has solidified its position in the market.

Usha

Usha International Limited is a prominent player in the Indian market, renowned for its high-quality immersion rods that offer efficient and cost-effective heating solutions. With a growing market share, Usha's immersion rods are favored for their precision temperature control and minimal maintenance requirements. The company's focus on energy efficiency aligns with government initiatives, contributing to the rising demand for such products. In the context of the broader immersion heater market, which is expected to grow at a CAGR of 5% from 2023 to 2033, Usha's products are well-positioned to capitalize on this trend.

Philips

Philips, though not primarily known as a leading producer of immersion heaters, is a significant player in various heating and electrical technologies. However, in the context of immersion heaters, brands like Wattco, Tempco Electric Heater Corporation, and Watlow are more prominently mentioned for their compliance with industry standards such as UL and CSA, and for their widespread adoption in industries like chemical and plastics, where they account for around 30% of the global market share. The immersion heater market, driven by energy efficiency and regulatory measures, is expected to grow at a CAGR of 5% from 2023 to 2033, reaching a value of US$ 1,300 million by 2033. North America and Europe are forecasted to hold dominant shares due to stringent environmental regulations and the adoption of advanced heating systems. The chemical and plastic industries are key drivers, with immersion heaters used for various applications including heating chemical reactions and viscous liquids. For more insights, visit the immersion heater market report.

Bajaj Majesty

The Bajaj Majesty brand is renowned for its high-quality immersion rods, contributing significantly to the global market. India, one of the key exporters, saw a notable growth in Bajaj and related HSN code 8516 exports, with a year-on-year growth of 550% in February 2024 compared to the previous year. Bajaj immersion heaters are favored for their fuel efficiency and minimal maintenance, aligning with global trends towards energy-efficient and environmentally sustainable heating solutions. The brand's products, such as the Bajaj immersion water heater, are popular for their precision temperature control and safety features, making them a preferred choice in residential and small-scale commercial establishments. With India emerging as a key player in the global export market, Bajaj Majesty continues to strengthen its market share. For an in-depth look at Bajaj exports and related data, visit the Bajaj export analysis.

Singer

Singer, although primarily known for its sewing machines, is not a notable producer of immersion rods. However, in the immersion rod sector, the market is driven by other manufacturers. The immersion heater market is expected to grow at a CAGR of 5% from 2023 to 2033, reaching a value of US$ 1,300 million by 2033. Key growth drivers include the construction of smart cities and green building projects, which aim to reduce energy consumption by 30-40% and water consumption by 20-30%. Leading manufacturers such as Wattco and Tempco Electric Heater Corporation ensure compliance with industry standards like UL and CSA.

Orpat

Orpat, a renowned brand in the electrical appliances sector, is highly regarded for its high-quality immersion rods, which are known for their energy efficiency and cost-effectiveness. These immersion rods are designed to provide precise temperature control and are widely used in various industries, including chemical, plastic, and automotive sectors. With a focus on environmental sustainability, Orpat's immersion rods contribute to reducing energy consumption by up to 30-40% in green buildings and lowering CO2 emissions by up to 35%. The brand's commitment to innovation, such as the integration of smart technologies and advanced materials, has made their products a preferred choice in the market. Orpat's immersion rods comply with industry standards like UL and CSA, ensuring safety and reliability.

Rico

Rico is renowned as one of the best producers of immersion rods, offering high-quality and energy-efficient heating solutions. Their 1500-watt immersion rod, model IR2309, features a built-in thermostat for precise temperature control, a shock-proof design for safety, and nickel plating for corrosion resistance. This product is ISI certified, ensuring it meets strict quality and safety standards. With a 2-year replacement warranty and a 1.60-meter cord for flexibility, Rico's immersion rod is a reliable choice for rapid water heating. The market for immersion heaters, including Rico's products, is expected to grow significantly, with the global market projected to reach USD 1.61 billion by 2037.

V-Guard

V-Guard Industries Ltd. is a leading manufacturer in the electrical and consumer durables segment, particularly renowned for its high-quality water heaters, including the Divino series, which boasts a 5-Star Rating from BEE for superior energy efficiency. The company has seen significant growth in the water heater business, with a 25% growth rate in this segment, and it enjoys high margins in this category. V-Guard's water heaters are equipped with advanced features such as titanium-enriched vitreous enamel coating and Incoloy 800 heating elements, ensuring sustained heating performance and extended lifespan. The Divino series is designed for high-rise buildings and hard water usage, with multi-layered safety features. V-Guard's strong market presence, especially in southern India, and its expanding distribution network further solidify its position as a top producer.