Top Fitness Watch Brands: Elevate Your Workout Game

In recent years, fitness watches have become an essential companion for those eager to track their physical activity and well-being. With advancements in technology, these devices now offer a multitude of features ranging from heart rate monitoring to sleep analysis and GPS tracking. Several brands have emerged as leaders in the market, each bringing unique strengths and innovations to their products. For those interested in discovering the top fitness watch brands, explore the comprehensive list below.

Illustration of fitness watch

Best brands of fitness watch in 2025

Apple

Apple remains the leading producer of fitness watches, holding a significant 30% of the global smartwatch market share as of 2024. With over 100 million units sold globally since its launch in 2015, the Apple Watch has become the best-selling smartwatch worldwide, favored by 59% of smartwatch users in the United States. In 2023, Apple sold 26.7 million smartwatches, and by 2024, the number of Apple Watch users in the USA is expected to reach 30.3 million. The Apple Watch's success is attributed to its advanced health features, such as ECG monitoring and blood oxygen tracking, making it a top choice for fitness and technology. Apple's smartwatch business continues to grow, despite a 15% YoY decline in some quarters, due to its strong integration with the Apple ecosystem. For detailed statistics, you can visit Apple Watches Statistics.

Garmin

Garmin stands as a leading producer of fitness watches, boasting a 9% market share in the U.S. smartwatch and fitness tracker market as of December 2023, with Apple leading at 59%. In 2023, Garmin's fitness segment revenue saw a significant increase, and by Q1 2024, it reported a 40% revenue increase to $343 million in this category. The company's innovative products, such as the Forerunner and Fenix series, are highly regarded for their accurate tracking and long battery life, making them favorites among athletes and fitness enthusiasts. Garmin's market capitalization reached $26.76 billion in April 2024, and the company operates across 35 countries with nearly 19,900 employees. Its outdoor segment also saw substantial growth, with a 15% increase in sales to $1.2 billion in 2023. For detailed insights, visit the Garmin statistics page.

Fitbit

Fitbit is a leading producer of fitness watches, known for its comprehensive health and fitness tracking features. Despite facing competition from tech giants like Apple, Samsung, and Xiaomi, Fitbit holds a significant market share, with a global shipment share of approximately 6.2% in 2020 and a user base of over 30 million active users worldwide in 2021. The company's devices, such as the Fitbit Charge 4, Fitbit Inspire 2, and Fitbit Versa 3, are highly popular, and its app has surpassed 50 million downloads on the Google Play Store as of 2023. Fitbit users averaged around 7,500 steps per day in 2021, and the brand is particularly strong in Western countries with high brand awareness. Google acquired Fitbit for $2.1 billion in 2021, further solidifying its position in the wearable tech market. For more detailed insights, check out these Fitbit statistics.

Samsung

Samsung is a leading producer of fitness watches, holding a significant market share in the global smartwatch industry. As of 2024, Samsung is expected to hold around 11% of the global smartwatch market share, following closely behind Apple and Huawei. In 2023, Samsung's smartwatches were termed as the world's best-selling wearable with a market share above 10% globally. The Samsung Health app, integrated with their smartwatches, offers features like the "Together" function, which allows users to participate in walking competitions and global challenges, enhancing the fitness tracking experience. Samsung's focus on health and fitness features has contributed to its strong presence in the wearable technology market.

Polar

Polar is a renowned brand in the fitness watch market, known for its high-quality and feature-rich devices. While specific market share data for Polar is not provided in the sources, the brand is recognized for its advanced heart rate monitoring and GPS tracking capabilities, making it a favorite among athletes and fitness enthusiasts. In the broader wearable market, brands like Apple and Fitbit dominate, but Polar holds a significant niche in the high-end fitness segment. The global fitness tracker market, which includes brands like Polar, is projected to reach USD 187.2 billion by 2032, with running tracking holding the largest share at 43%. Polar's products are particularly popular among serious athletes, contributing to the overall growth of the wearable fitness market.

Suunto

Suunto is renowned as one of the top producers of fitness watches, particularly noted for its precision and durability. In Southeast Asia and South Asia, Suunto maintains a significant market share of 5% each, highlighting its popularity in these regions. The Suunto 5 GPS Watch, for example, offers up to 20 hours of precision tracking and 40 hours of long-distance tracking, with a battery life of nearly 7 days in non-tracking mode. This watch also features advanced heart rate monitoring, elevation tracking, and customizable watch faces, making it a favorite among fitness enthusiasts. With its robust design and accurate tracking capabilities, Suunto continues to be a leader in the fitness tracker market.

Huawei

Huawei has emerged as a leading producer of fitness watches, capturing a significant 20.3% market share in the global wearable market in Q2 2024, with a remarkable 42% year-on-year growth rate and 8.9 million global shipments. The company's success is driven by popular models like the HUAWEI WATCH FIT 3 and HUAWEI WATCH GT 5, which integrate advanced health and fitness features. Huawei dominated shipments in China, securing a 38.4% market share, and expanded its presence in Central and Eastern Europe, the Middle East, Africa, and Latin America. The brand's innovative products, such as the HUAWEI WATCH D2 with 24-hour dynamic blood pressure monitoring, have contributed to its strong market position. Huawei's consistent leadership in the wearable market underscores its dedication to revolutionizing wearables technology. You can explore their comprehensive portfolio of wearable devices through their official website.

Coros

Coros is a leading brand in the fitness watch market, renowned for its innovative and durable GPS-enabled sports watches. Founded in 2016 and headquartered in Tustin, California, Coros has quickly emerged as a serious rival to established brands like Garmin, Polar, and Suunto. The company is praised for its strong focus on endurance sports, long-lasting battery life, and robust ecosystem integration. For instance, the Coros Pace 3 offers 24 days of daily use and 38 hours of continuous GPS, outperforming many of its competitors. Coros also saw significant growth through its Strava challenges, with a 46% completion rate and an 8.7% increase in club membership. You can learn more about the best Coros watch options on Runner's World.

Amazfit

Amazfit, a subsidiary of Huami Corporation, is a leading producer of fitness watches, known for its strong value proposition and extensive product range. Founded in 2013, Amazfit has established itself with innovative wearable fitness devices, including smartwatches and fitness bands equipped with advanced health monitoring features and GPS. In 2021, Amazfit generated $342 million in revenue and continues to expand its global market presence. The brand's products, such as the Amazfit Falcon, are praised for their durability, accuracy, and stylish design, making them a favorite among athletes and health-conscious consumers. With a focus on innovation and user satisfaction, Amazfit remains a significant player in the wearable tech market.

Withings

Withings is a leading innovator in the digital health and wellness sector, renowned for its advanced hybrid smartwatches and health-tracking devices. The company, based in France, has established a strong global presence, selling its products in over 40 countries. Withings' products, such as the ScanWatch Horizon, are the first consumer devices to track critical health metrics like ECG and SpO2, making them highly valued by tech enthusiasts, fitness enthusiasts, and patients with chronic conditions. In 2022, Withings acquired 8fit, a fitness app with over 40 million downloads, to enhance its portfolio. The company has also secured $60 million in funding to develop advanced health tracking solutions for healthcare professionals. For more details, visit their official watch page.