Top Electric Razor Brands for a Sharp, Smooth Shave

Electric razors are a popular choice for those seeking a convenient and efficient grooming solution. With advancements in technology, many brands have stepped up to offer high-quality options that cater to various shaving needs and preferences. Whether you’re looking for something ideal for sensitive skin, wet and dry use, or long-lasting battery life, there are numerous brands that have consistently delivered top-performing electric razors in the market. To discover the best brands known for their exceptional electric razors, read below for a detailed list and recommendations.

Illustration of electric razor

Best brands of electric razor in 2025

Philips Norelco

Philips Norelco is a leading brand in the electric shaver market, renowned for its innovative technology and personalized shaving experience. The brand offers a range of rotary electric shavers, including the top-rated Philips Norelco 9800 model, which features dual steel precision self-sharpening blades making up to 150,000 cutting actions per minute. Philips Norelco dominates the rotary shaver segment and has a significant market share, contributing to over 60% of the U.S. electric shavers market alongside other major players like Braun and Panasonic. The brand's commitment to quality and performance has positively impacted its financial performance, with sales reaching USD 19.71 billion in 2023. Philips Norelco's products are designed for both wet and dry use, enhancing user convenience and comfort. For more insights into the electric shaver industry and key players, you can read this blog on the electric shaver industry.

Braun

Braun, a leading brand in the electric shaver market, is renowned for its high-quality and innovative grooming products. With over 70 years of experience, Braun dominates the foil shaver segment, closely followed by Panasonic, and together with Philips Norelco, these brands account for more than 60% of the U.S. electric shavers market. The Braun Series 9 Pro+ is particularly acclaimed for its surgical-grade stainless steel blades and 10-D flex head, providing an ultra-close shave with 10,000 micro vibrations per minute. Braun's products are favored for their durability and skin-friendly design, making them a top choice in the personal care industry. The global electric shaver market, which includes Braun, is projected to grow at a CAGR of 6.9% from 2024 to 2030, reaching USD 33.72 billion by 2030.

Panasonic

Panasonic is a leading brand in the electric shaver market, known for its advanced technology and innovative products. The company dominates a significant portion of the U.S. electric shaver market, along with Braun and Philips Norelco, collectively holding over 60% of the market share. Panasonic's electric shavers feature multi-blade systems, flexible heads, and automatic cleaning stations, enhancing user experience. The company's commitment to research and development, with an expenditure of USD 3.25 billion in the fiscal year 2024, further solidifies its position in the market. Panasonic's latest products, such as the ARC3 3-Blade Shaver, continue to attract consumers seeking high-performance shaving solutions. For more details about their products, visit their official website.

Remington

Remington, although not as dominant as Braun, Philips, or Panasonic in the current U.S. electric shavers market, remains a significant and pioneering brand. Historically, Remington was a major player, but it has lost considerable market share to the big three manufacturers in recent years. Despite this, Remington continues to offer a range of electric shavers known for their quality and affordability. The U.S. electric shavers market, where Remington operates, is projected to reach USD 7.91 billion by 2025, growing at a CAGR of 4.80%. Remington's products, while not leading the market, remain popular among consumers looking for reliable and cost-effective grooming solutions.

Wahl

Wahl is a renowned brand in the electric shaver market, known for its high-quality and durable products. As a prominent player, Wahl contributes significantly to the global electric shavers market, which was valued at USD 6 billion in 2021 and is expected to grow at a CAGR of 3% from 2022 to 2030. Wahl's products, such as the Detailer, are popular among barbers and stylists for their maintenance ease and performance. The brand's focus on innovation and customer satisfaction has helped it maintain a strong presence in the market, particularly in regions like North America and Europe. With a significant portion of the male population using electric shavers, Wahl's market share is substantial, especially in the U.S. where about 36% of men use electric razors. More information about their products can be found on their official website.

Andis

Andis is a renowned brand in the electric shaver market, known for its high-quality and innovative products. The company is one of the major players in the industry, with a significant market share and a presence in various regions, including North America, Europe, and Asia-Pacific. Andis' products, such as the ProFoil Lithium Titanium Foil Shaver, are appreciated for their compact and quiet design, powerful motor, and ultra-long battery life, making them a favorite among professionals and consumers alike. The global electric shaver market, in which Andis operates, is expected to grow at a CAGR of around 3-6.9% from 2024 to 2030, driven by increasing demand for grooming products and the rise of e-commerce. Andis' commitment to quality and innovation aligns with the market's growth trends, positioning the brand for continued success.

BaBylissPro

BaBylissPRO is a leading brand in the electric shaver market, known for its innovative products such as the UVFOIL Double Foil and Single Foil Shavers, which feature UV-disinfecting lids that kill 99.9% of bacteria. These shavers are equipped with high-speed motors of 10,000 RPM and high-capacity lithium-ion batteries providing over 5.5 hours of runtime. The brand's products also include hypoallergenic black titanium foils and ergonomic grips, enhancing user comfort and efficiency. BaBylissPRO's advancements contribute to the overall growth of the electric shaver market, which is projected to reach $35.84 billion by 2032 with a CAGR of 6.80% from 2023 to 2032. The brand's focus on technology and hygiene aligns with consumer preferences for advanced and health-conscious grooming tools.

Manscaped

Manscaped is a leading brand in the men's grooming industry, renowned for its high-quality electric razors and trimmers. Founded in 2016, Manscaped has achieved significant growth, generating an estimated $500 million in revenue in 2023 and claiming 5% of the U.S. market share. The brand's products, such as the Lawnmower 4.0, are praised for their SkinSafe blades, waterproof design, and wireless charging capabilities. Manscaped's marketing efforts have been highly effective, with over 12 billion ad impressions in 2020 and partnerships with major organizations like the UFC and NASCAR. The company's website attracts an average of 2.3 million unique visitors each month. For more details about their innovative grooming products, visit the Manscaped official website.

Hatteker

Hatteker is renowned as one of the top producers of electric razors, known for its innovative and highly rated products. The Hatteker RFC-598, for example, is a 5-in-1 precision shaving system that includes a hair clipper, beard trimmer, body shaver, precision trimmer, and nose trimmer, boasting self-sharpening steel blades and a 4.5 out of 5 star review rating. This product has gained significant popularity, particularly on Amazon, where it ranks highly in the beard trimmer category. Hatteker's expansion on e-commerce platforms has been a key driver of its success, leveraging the convenience and affordability that online shopping offers. The brand's growth is aligned with the broader electric shavers market, which is expected to grow at a CAGR of around 4.5% to 6% from 2024 to 2031.

Xiaomi

Xiaomi, a prominent player in the electric shaver market, is recognized for its innovative and affordable products. The global electric shaver market, which includes Xiaomi, is expected to grow at a CAGR of 6.9% from 2024 to 2030, reaching USD 33.72 billion by 2030. Xiaomi's entry into the market has been significant, particularly in the Asia-Pacific region, which is identified as the fastest-growing market for electric shavers. The company's focus on cutting-edge technology and user-friendly designs has helped it gain a substantial market share. As of 2021, the electric shaver market size was valued at around USD 6 billion, with Xiaomi being one of the key contributors to this growth.