Top UTV Brands That Offer the Best Value for Your Buck

As the demand for utility terrain vehicles (UTVs) continues to grow, enthusiasts and consumers are becoming more discerning about where they invest their money. The market is flooded with various brands, each promising a different set of features and benefits. However, selecting the best UTV brand for the money can be a challenging task with so many options available. To help you make an informed decision, we have compiled a list of top brands that offer the perfect blend of performance, durability, and value. Read on to discover which UTV brands stand out as the best choices for your investment.

Illustration of utv for the money

Best brands of utv for the money in 2025

Polaris

Polaris is a leading manufacturer in the UTV market, known for its high-quality and innovative products. In 2023, Polaris models accounted for 10.4% of the total UTV market volume, with five of their models ranking among the top 10 best-selling UTVs. The company has a long history of pioneering outdoor vehicles, starting with the first snowmobile in 1954 and continuing with industry-defining side-by-side vehicles like the Polaris RZR. Polaris dominates the market, following a moderate recovery in 2023 after two years of decline, with sales growing to 568,944 units in North America. Their commitment to excellence and innovative technology has solidified their position as a top choice for UTV enthusiasts.

Can-Am

Can-Am, a brand under BRP Inc., is recognized as one of the top producers of UTVs, offering high-value vehicles that balance performance and affordability. In 2023, Can-Am held the position as the second-leading brand in the North American UTV market, closely trailing behind Polaris. The Can-Am Defender MAX Limited was among the top 10 best-selling UTVs in 2023, enhancing the brand's strong market presence. Can-Am's products are widely favored for both consumer and commercial applications, with consumer uses accounting for 87.5% of UTV sales in 2023. The brand's growth is further bolstered by its availability at big-box retailers, making lower-cost vehicles more accessible.

Honda

Honda is one of the top producers of UTVs, offering robust and reliable models like the Pioneer 1000, which features a 999cc twin-cylinder engine, automatic Dual-Clutch Transmission (DCT), and independent suspension. In 2023, Honda was among the top ten purveyors of UTVs in the North American market, with the industry experiencing a 3.5% sales rebound after two years of decline. The Pioneer 1000 lineup is known for its powerful midrange and top-end performance, along with a 2500-pound towing capacity. Honda's innovative technologies, such as Electric Power Steering (EPS), enhance the driving experience. The Pioneer 1000 models are available in various trims, catering to different user needs.

Kawasaki

Kawasaki is a renowned producer of UTVs, offering versatile and durable vehicles that cater to both commercial and consumer needs. In 2023, Kawasaki was among the top brands in the North American UTV market, following leaders like Polaris and Can-Am. The Kawasaki Mule series, such as the Mule PRO-FXT(tm) 1000 LE, is particularly notable for its reliability and high-capacity capabilities, featuring a 999cc Kawasaki-built engine and a 3- to 6-passenger Trans Cab(tm) system. This model exemplifies Kawasaki's commitment to producing robust and user-friendly UTVs. With its strong market presence, Kawasaki continues to be a significant player in the UTV industry. For more details, visit Kawasaki Motorcycles, ATVs, and UTVs.

Yamaha

Yamaha is one of the leading producers of UTVs, known for its high-performance and durable vehicles. The Yamaha Wolverine RMAX2 1000, for example, features a DOHC 999cc parallel twin engine and Yamaha's Ultramatic CVT with engine braking, offering predictable performance and utility. In 2023, the UTV market, which includes Yamaha, experienced a 3.5% sales rebound after a two-year decline, with Yamaha being one of the top brands in the market. Yamaha's commitment to innovation, such as introducing electric ATVs and UTVs, contributes to the market's growth, projected to reach USD 29.23 billion by 2030 with a CAGR of 6.8% from 2023. The Wolverine RMAX2 1000 also includes advanced features like a full-color Adventure Pro tablet and a standard WARN VRX 45 winch, making it a top choice for both recreation and utility. For more details on the Rocky Mountain riding experience in the Wolverine RMAX2 1000, visit this link.

CFMoto

CFMOTO has established itself as a competitive force in the UTV market, particularly noted for its value and quality. In 2023, CFMOTO was among the top 10 UTV brands, with its vehicles contributing to the market's 3.5% sales rebound after a two-year decline. The company has expanded its presence with over 600 dealers across the US and plans to open a new manufacturing facility in Mexico in 2024. CFMOTO's UFORCE and ZFORCE models are popular for their reliability and feature-rich designs, appealing to both recreational and utility users. The brand's growth is also attributed to its availability at big-box retailers, making it more accessible to consumers. For more information about their vehicles, you can visit the CFMOTO USA website.

Textron Off Road

Textron Off Road, a brand of Textron Specialized Vehicles Inc., is renowned for producing high-quality and versatile utility task vehicles (UTVs) that offer excellent value for money. The brand's diverse product line, including models like the Prowler Pro, is designed for both work and play, featuring quiet gas power, reliability, and ease of maintenance. Textron Off Road vehicles are tested rigorously, with the Prowler Pro undergoing over 1,000 hours of testing to ensure durability. In the North American UTV market, Textron Off Road is a significant player, with the market experiencing a 3.5% sales rebound in 2023 after a two-year decline. The Prowler Pro is available with various accessory packages and a 12-month warranty, making it a formidable choice for users. For more information, visit their official website.

Arctic Cat

Arctic Cat is a prominent player in the global UTV market, known for its high-performance and versatile vehicles. By 2017, Arctic Cat's global side-by-side ATV market share was projected to reach about 10 percent, highlighting its significant presence in the industry. The brand is favored for its nimble and maneuverable designs, making its UTVs ideal for various terrains and uses. Arctic Cat's products are part of a broader market that is expected to grow at a CAGR of 6.1% from 2024 to 2032, reaching a value of around USD 20.33 billion by 2032. With a strong focus on innovation and customer satisfaction, Arctic Cat continues to be a top choice for UTV enthusiasts. For more information, visit their official website.

John Deere Gator

John Deere Gator is a prominent brand in the UTV market, known for its versatility and reliability, particularly in agricultural and recreational applications. In 2023, John Deere's Gator models, such as the XUV835 series, were among the top-selling UTVs, contributing to the brand's significant market presence. The North American UTV market, where John Deere operates, saw a 3.5% sales increase in 2023, with consumer applications accounting for 87.5% of the sales. John Deere's Gator line offers a range of models, from the basic XUV560E starting at $12,499 to the more advanced XUV835M HVAC Honor Edition priced at $32,399. The brand's focus on both commercial and consumer needs has solidified its position as a leading UTV manufacturer. For further insights, you can explore 10 frequently asked questions about the John Deere Gator.

Hisun

Hisun is a reputable brand in the UTV market, known for its quality and affordability. In 2023, Hisun again ranked among the top 10 UTV brands, alongside major players like Polaris and Can-Am, with its Axis 500 model featuring in the top 10 best-selling UTVs. Hisun's growth is partly attributed to its availability at big-box retailers, where it has seen significant sales increases, with Tier 2 brand suppliers like Hisun selling over 44,500 units in 2022 through such channels. The brand is also recognized for its robust dealership networks, parts support, and warranties, making it a reliable choice for consumers. Hisun's partnership with Coleman Powersports adds an additional layer of quality assurance, with final assembly and tuning happening in the US. For more information about their products, visit the Hisun official website.