Top UTV Brands for Off-Road Adventure

As the popularity of Utility Task Vehicles (UTVs) continues to soar, outdoor enthusiasts and work professionals alike are constantly on the lookout for the top brands offering reliability, performance, and innovation. With manufacturers pushing the boundaries of design and technology, the market is brimming with a diverse range of models suited for various terrains and tasks. Whether you're seeking a powerful companion for rugged trails or a dependable partner for farm endeavors, choosing the right brand can significantly enhance your experience. Curious to discover which brands have made it to our list of the best UTVs? Find out more below.

Illustration of utv

Best brands of utv in 2025

Polaris

Polaris is a leading manufacturer in the UTV market, having experienced a moderate recovery in 2023 with sales of 680,000 units, the third highest level ever recorded. In 2023, Polaris models accounted for 10.4% of the total UTV market volume in North America, with five of their models ranking among the top 10 best-selling UTVs. Polaris continues to dominate the market, followed by competitors such as Can-Am, Kawasaki, and Deere. The company's strong market presence is attributed to its innovative products and wide range of models catering to various consumer and commercial needs. Polaris has been a key player in the powersports industry since 1954, with a significant presence in all 50 U.S. states. For more information, you can visit their official website.

Can-Am

Can-Am, a prominent brand in the UTV market, has consistently demonstrated strong performance, particularly in the North American sector. In 2023, Can-Am trailed only Polaris in market share, with models like the Can-Am Defender MAX Limited featuring among the top 10 best-selling UTVs, contributing to the brand's significant market presence. The shift in consumer preference has favored Can-Am, as consumer applications now account for the majority of UTV sales, with Can-Am benefiting from this trend. In 2022, Can-Am models were among the top sellers, including the Can-Am Defender MAX and Can-Am Maverick X3 MAX, which together with other top models accounted for approximately 18.6% of the total market volume. This indicates Can-Am's robust position in the competitive UTV market. For more details about their UTV models, visit the official Can-Am website.

Yamaha

Yamaha Motor Co., Ltd. is a leading producer of UTVs, known for its robust and innovative products. Established in 1955, Yamaha has a rich history in motorized vehicles, including motorcycles, marine products, and off-road vehicles like the Yamaha Rhino and YXZ1000R. The company's dedication to racing and technological advancements has contributed to its success, with Yamaha being the world leader in water vehicle sales and having the second-largest motorcycle sales globally. In the UTV market, Yamaha continues to innovate, such as introducing electric ATVs and UTVs, which are gaining traction, especially in the Asia-Pacific region. Yamaha's products are popular across various segments, including adventure tourism, agriculture, and recreational off-road activities. For more detailed information, visit their Yamaha side-by-sides page.

Honda

Honda is a prominent player in the UTV market, known for its innovative and reliable vehicles. In 2023, Honda was among the top ten purveyors of UTVs in North America, contributing to the market's recovery with a 3.5% increase in sales after two years of decline. The company's focus on continuous product development and technological advancements has helped maintain its competitive edge. Honda's UTVs are popular across various end-use industries, including agriculture, construction, and forestry. As part of the broader ATV and UTV market, Honda's products are expected to contribute to the sector's growth, projected to reach $5.75 billion by 2030. For more information, check out their UTVs lineup.

Kawasaki

Kawasaki, a renowned brand in the powersports industry, has established itself as a significant player in the UTV market. In 2023, Kawasaki was among the top brands in the North American UTV market, following leaders like Polaris and Can-Am, and contributing to the market's 3.5% volume recovery after two years of decline. Kawasaki's UTVs, such as the Kawasaki Mule, are appreciated for their versatility and off-road capabilities, making them popular for both commercial and consumer use. The brand's presence in the global ATV and UTV market is further bolstered by its manufacturing facilities in Japan, the United States, and Thailand, ensuring a wide reach and high-quality products. Kawasaki's commitment to innovation, as seen in its advanced technologies, continues to drive its success in the UTV segment. For more details on their offerings, visit Kawasaki's utility vehicles page.

Arctic Cat

Arctic Cat is a prominent player in the UTV market, known for its robust and feature-rich vehicles. In 2023, the company launched the 2023 Prowler Pro Ranch Edition, a rugged utility vehicle designed for ranchers with enhanced payload capacity and towing capabilities. Arctic Cat's global side-by-side ATV market share was projected to reach about 10 percent by 2017, indicating its significant presence in the industry. The company's products cater to various needs, including recreational and utility purposes, making them a favorite among adventure enthusiasts and professionals. With its continuous innovations, Arctic Cat contributes to the growing demand for UTVs, which is expected to drive the market to reach USD 29.23 billion by 2030.

John Deere

John Deere is a prominent player in the UTV market, known for its robust and versatile vehicles. In 2023, John Deere's UTVs, such as the Deere XUV 835 series, were among the top 10 best-selling UTVs in North America, contributing to the company's significant market presence. John Deere's UTVs are popular for both consumer and commercial applications, with consumer uses accounting for 87.5% of UTV sales in the region. The company's innovations in agriculture and off-road vehicles have made it a leader in the industry, with a long history of technological advancements since its founding in 1837. John Deere's commitment to precision agriculture and autonomous technologies further solidifies its position as a top producer of UTVs. You can explore more about their UTV offerings on their official UTV webpage.

CF Moto

CF Moto is a leading producer of UTVs, known for its robust and versatile vehicles. In 2023, the company saw a significant 22% increase in global sales, with its powersport business accounting for over 60% of its revenue and 66% of the vehicles sold. CF Moto exports 73% of its UTVs to nearly 100 countries, with its UForce, CForce, and ZForce series being highly popular. The company has also expanded its presence through a joint venture with Pierer Industry AG, the holder of KTM, Husqvarna, and Gas Gas brands. CF Moto's success is further highlighted by its record-breaking sales and revenue, exceeding 13 billion Yuan in 2023. For more detailed insights, visit their official report on CF Moto's achievements.

Hisun

Hisun Motors has emerged as a significant player in the UTV market, particularly notable for its rapid growth and market penetration. In 2022, Hisun, along with other Tier 2 brands, saw substantial sales increases, with UTV retail sales from these brands growing to over 44,500 units through big-box retail locations. Hisun's models, such as the Axis 500, have consistently ranked among the top 10 best-selling UTVs, contributing to the brand's increasing market share. Founded in 1988, Hisun has expanded globally, with manufacturing and distribution facilities in China, Vietnam, Canada, Mexico, and the United States, enabling it to meet growing consumer demand. The company's commitment to innovation and affordability has made it a favorite among consumers looking for reliable and functional UTVs. For more information about their offerings, visit their official website.

Textron Off Road

Textron Off Road, a subsidiary of Textron Inc., is a leading manufacturer of utility terrain vehicles (UTVs), known for its robust and reliable products. The brand has expanded its lineup with models like the Prowler Pro, which offers quiet gas power, a 50-horsepower engine, and advanced features such as vibration-reducing engine mounts and customizable accessories. Textron Off Road is expected to contribute significantly to the UTV market, which is projected to grow at a CAGR of 5.7% from 2025 to 2037, with North America holding over 75.8% of the revenue share by 2037. The brand's products are designed for various applications, including agricultural operations, military use, and recreational activities. Textron Off Road's innovations, such as high-performance electric UTVs, further bolster its market position.