Top Off-Road Tire Brands for Adventure Seekers

When it comes to tackling rugged terrains and off-road adventures, having a reliable set of off-road tires is essential for both safety and performance. Choosing the right brands can make a significant difference, providing enhanced traction, durability, and comfort across various environments. While there are numerous options out there, some brands have consistently stood out due to their reputation and innovation in tire technology. From premium options to more budget-friendly choices, we've compiled a comprehensive list to help you make the best decision for your next journey. Discover our curated selection below to find the perfect fit for your off-road needs.

Illustration of off road tires

Best brands of off road tires in 2025

BFGoodrich

BFGoodrich is renowned as one of the top producers of off-road tires, boasting a rich history of innovation and performance. Since 1896, the company has been at the forefront of tire technology, with notable achievements such as creating the first street tire and the first radial tires for passenger cars, which increased tire life by up to 50%. BFGoodrich tires are favored for their toughness and traction, with models like the All-Terrain T/A® KO2 featuring 20% tougher sidewalls and exceeding RMA Severe Snow Traction performance requirements. The brand has a strong presence in off-road racing, with numerous victories in events like the SCORE Baja races. In the global off-road tires market, BFGoodrich is among the prominent players, contributing to the sector's growth projected to exceed USD 709.76 billion by 2027.

Goodyear

Goodyear is a leading producer of off-the-road (OTR) tires, known for its high-quality and durable products. In 2023, Goodyear's OTR tire business generated approximately $678 million in sales and employed around 500 people, highlighting its significant presence in the market. However, Goodyear has decided to sell its OTR tire business to Yokohama Rubber Co. Ltd. for $905 million as part of its Goodyear Forward transformation plan. Despite this, Goodyear remains a major player in the tire industry, with a global presence and innovative products such as those for mining and construction applications. The company's commitment to technology and sustainability is evident in its use of alternative materials and processes. For more detailed insights, you can view their 2023 annual report.

Michelin

Michelin is a leading producer of high-quality and durable off-road tires. The company's strategy of manufacturing tires in the country where they will be sold, such as its 21 plants in North America, ensures products meet local standards and needs. Michelin's sales reflect a strong presence in the off-road tire market, with a favorable mix effect due to the growth in sales of 18-inch and larger tires, which accounted for 64% of MICHELIN-branded volumes sold in the first nine months of 2024. The global off-road tire market, where Michelin is a key player, is projected to grow at a CAGR of 6.5% from 2023 to 2032, reaching a market size of USD 11.6 billion by 2032. Michelin's commitment to quality and innovation makes it a benchmark in the industry.

Cooper

Cooper Tire and Rubber Co. is a renowned manufacturer of high-quality off-road tires, particularly notable for its Cooper Evolution M/T model, which excels in off-road maximum traction. This tire is highly rated by consumers, with a 9.3 out of 10 for off-road performance and an overall recommendation rate of 93%. Cooper holds a significant market share, approximately 12% in the tire manufacturing industry as of Q1 2021. The company, founded in 1914 and incorporated in 1930, operates globally with 10 manufacturing facilities and 19 distribution centers. The Cooper Evolution M/T is praised for its excellent traction, although it may face challenges on packed snow and icy surfaces due to its design.

Falken

Falken, a brand owned by Sumitomo Rubber Industries, has established itself as a leading producer of off-road tires, particularly with its WildPeak A/T series. Introduced to the North American market in 1985, Falken has consistently improved its products through professional motorsports, enhancing their performance in various terrains. The latest WildPeak A/T 4W, for instance, features several performance enhancements, including improved handling, wet, and snow performance. Falken's commitment to innovation is evident in its new all-weather tire, the Aklimate, which covers a significant portion of the market with 53 passenger sizes and 35 CUV/SUV sizes. With a strong presence in the touring tire market, Falken holds a notable share, especially in Canada where it accounts for 16% of the touring tire market. Learn more about their products on the Falken tire brand webpage.

Nitto

Nitto is a renowned brand in the off-road tires market, known for its high-quality and durable products. As part of the global off-road tires market, which is expected to reach USD 28.34 billion by 2031 with a CAGR of 6.2% from 2024 to 2031, Nitto contributes significantly to the demand driven by increasing sales of SUVs, pickup trucks, and crossover vehicles. In the U.S. replacement light truck tire market, Nitto held a 1% market share ten years ago, according to Modern Tire Dealer's 2010 Facts Issue. Nitto's off-road tires are popular for their excellent traction and control on tough terrains, making them a favorite among off-road enthusiasts. The brand's presence in the market is supported by its innovative tire designs and robust manufacturing capabilities. For more information, visit Nitto's official website.

Toyo

Toyo Tires is renowned as one of the top producers of off-road tires, leveraging advanced technologies like the e-balance(tm) system to enhance performance, traction, and durability. Their tires, such as the M144(tm) and M154(tm) models, are designed for regional and all-position use, offering high mileage and better retreadability. Toyo's commitment to quality is underscored by a 66-month limited warranty on their entire truck tire line. The company's global production capabilities and state-of-the-art technology ensure high-quality tires that meet the demands of off-road applications. With a strong presence in the global off-road tires market, Toyo continues to innovate and meet the growing demand for off-road vehicles. For more detailed information, you can view their commercial truck brochure.

General Tire

General Tire is a renowned producer of off-road tires, known for its innovative and durable products. The company, founded in 1915, has a rich history of pioneering tire technology, such as the General Jumbo and the General Balloon Jumbos, which revolutionized tire manufacturing. General Tire's off-road offerings, like the Grabber AT2, feature unique self-cleaning tread patterns and multiple traction edges, providing unmatched off-road traction. These tires are designed for extreme weather conditions and uneven roadways, making them suitable for various off-road applications. With its advanced technologies, such as Duragen Technology and Reactive Contour Technology, General Tire continues to be a leader in the off-road tire market.

Yokohama

Yokohama is a leading brand in the off-road tires market, recognized for its innovative technologies and high-quality products. Established in 1917, Yokohama has been a pioneer in tire technology, introducing advancements such as the first asymmetric tread and the revolutionary Orange Oil compound. The company is heavily committed to the North American off-the-road (OTR) market, with a significant portion of its global OTR sales coming from this region. Yokohama's off-road tires are utilized across various industries, including mining, construction, and agriculture, and the brand is acclaimed for its long tread life, fuel efficiency, and world-class handling. As part of the growing off-road tires market, which is expected to reach USD 849.3 billion by 2030 with a CAGR of 7.3%, Yokohama continues to be a prominent player. For further insights into the state of the off-the-road tire industry, explore Yokohama's newsroom.

Pirelli

Pirelli is a leading manufacturer in the off-the-road tire market, known for its high-quality and durable products. The company is part of a global market valued at $6.3 billion in 2022, projected to grow at a CAGR of 6.5% until 2032. Pirelli, along with other key players like Continental AG, Bridgestone Corporation, and Michelin, dominates the market with a strong presence in regions such as North America and Latin America. The construction equipment solid tires segment, where Pirelli operates, is expected to grow rapidly due to increased durability and lower maintenance costs. Pirelli's commitment to advanced technology and human resource development enhances its production efficiency and quality. For more information about their market-leading products, visit their website: Pirelli's information page.