The world of jet skiing is an exhilarating mix of speed, agility, and the refreshing embrace of water. With an array of brands offering various models, choosing the perfect jet ski can be both thrilling and daunting. From high-performance machines engineered for adrenaline junkies to more leisurely models designed for family adventures, the market caters to every need and preference. To help guide you through the myriad of options available, we've compiled a comprehensive list of the best brands for jet skis below.
Illustration of jet skis
Best brands of jet skis in 2025
Sea-Doo
Sea-Doo, produced by Bombardier Recreational Products (BRP), is a leading brand in the personal watercraft market, holding a significant market share of 45.8% as of 2016. Introduced in 1968, Sea-Doo has evolved to offer a wide range of models, including the popular Sea-Doo Spark, which was designed to be clean, affordable, fun, and easy to use. The brand dominates the jet ski rental market in the US, with Sea-Doo rentals being the largest segment. Sea-Doo models are known for their affordability and user-friendly features, making them a great choice for beginners. By 1995, annual sales for Sea-Doo had reached over 100,000 units, highlighting the brand's strong market presence. For more information, visit the official Sea-Doo website.
Yamaha WaveRunner
Yamaha WaveRunner is a leading brand in the personal watercraft (PWC) market, known for its comfort, stability, and reliability. Yamaha holds approximately 40% of the PWC market share and has been a central figure in industry developments since the launch of the WaveRunner 500 in 1986. The brand offers a diverse range of models, including the popular FX, VX, and SuperJet lines, which have seen significant increases in search volume and sales in recent years. Yamaha's commitment to innovation is evident in its transition to 4-stroke engines and the introduction of environmentally friendly models, such as the FX-140 launched in 2002. This dedication to quality and performance has made Yamaha a preferred choice among PWC enthusiasts. For more details on Yamaha WaveRunner's history, visit Yamaha WaveRunner's historical journey.
Kawasaki Jet Ski
Kawasaki Jet Ski, a brand synonymous with personal watercraft, has been a leader in the industry since its introduction in 1972. With a rich history of innovation, Kawasaki Jet Skis dominated the market for nearly 16 years after their launch. Despite recent market share declines, with only 6% of personal watercraft sales in Australia in 2022 compared to Sea-Doo's 77%, Kawasaki is implementing a robust fightback plan to introduce new models and expand its dealer network. Known for their industry-leading performance and advanced technology, Kawasaki Jet Skis continue to be a favorite among enthusiasts. The brand is committed to growth, with plans to enhance its presence in the mid-priced and full-size segments. For more details on their latest models, visit the Kawasaki Jet Ski official website.
Honda Aquatrax
Honda's Aquatrax brand, although no longer in production, was once a significant player in the jet ski market, known for its high-performance and innovative designs. However, the personal watercraft market is now dominated by other brands such as Kawasaki, BRP (Sea-Doo), and Yamaha, with Kawasaki holding a 20% market share and Yamaha leading with a 25% share as of 2023. The global personal watercraft market, valued at approximately USD 1.9 billion in 2023, is expected to grow at a CAGR of over 5% between 2024 and 2032, driven by technological advancements and increasing recreational activities. North America, particularly the U.S., remains a key market with over 62% of the global market share in 2023, fueled by rental services and social media influence. Despite Honda's absence, the market continues to evolve with a focus on environmentally friendly options. For more details about Honda's wide range of products, visit their official website.
Krash Industries
Krash Industries stands out in the personal watercraft sector as a notable brand in the jet ski market, particularly for its custom-made freestyle stand-up jet skis. With four distinct models, each available in various color options, Krash appeals to a broad audience of consumers. Although the company has encountered reliability challenges in the past, it is diligently working to resolve these issues. Operating out of Chico, California, Krash Industries is part of the personal watercraft market, which has experienced significant growth, with North America encompassing approximately 70% of the market share based on recent reports. Despite initial challenges, Krash continues to innovate and enhance its product offerings.
Polaris
Polaris, although not primarily known for jet skis, is a significant player in the recreational vehicle market, including boats and other watercraft. However, the personal watercraft/jet-ski market is dominated by brands like Kawasaki, BRP, and Yamaha, which hold over 90% of the market share. Polaris is more renowned for its lineup of customizable side by sides, ATVs, and single-seat vehicles, as well as its pontoon, deck, and cruiser boat brands. In the personal watercraft market, North America holds a major share, with recreational activities driving the demand, especially among millennials and Gen Z. The market is expected to grow with a CAGR of over 5% between 2024 and 2032. For more information on Polaris's diverse range of recreational vehicles and watercraft, visit their official website.
Tige
Tige Boats is renowned for its innovative and high-performance inboard boats, rather than jet skis, but its impact on the water sports industry is significant. Founded in 1992, Tige introduced its first model, the 2000 SLM, which was voted "Rookie of the Year" by Waterski Magazine. By 1993, Tige expanded internationally, and by 2006, the company had increased production by 50% and employed over 225 employees. Tige's commitment to innovation and customer satisfaction has redefined inboard boat design, making it a leader in the watersports sector. The company's state-of-the-art 130,000 square foot manufacturing facility in Abilene, Texas, has dramatically boosted efficiency and product quality.
Krash Industries
Krash Industries is a pioneering brand in the freestyle and freeride jet ski market, renowned for its innovative and high-performance products. In 2017, they revolutionized the industry by introducing the first $12,000 turn-key freeride ski, drastically lowering the cost for enthusiasts compared to the previous prices exceeding $25,000. The KV997 engine, a crucial component, delivers between 70 to 160 horsepower and incorporates a unique cylinder design and DC-CDI Ignition System. Krash Industries has extended its distribution network to include local dealerships across America, offering various models such as the Reaper, Predator, and 50 Cal, all manufactured in Thailand but assembled in Australia. The company's vision of delivering OEM-quality jet skis at an affordable price has cemented its dominance in the PWC market. For more in-depth information, visit their website at freestyle jet ski.
Belassi Burrasca
The Belassi Burrasca represents the pinnacle of luxury and performance in the jet ski market, crafted with meticulous attention to detail over 108 hours using more than 2000 specially crafted parts. This hand-built, turbocharged jet ski, powered by a 320 horsepower, 1602cc three-cylinder engine, boasts a top speed of nearly 80 mph and features extensive use of carbon fiber, including a carbon-fiber air intake and handlebars. Launched in 2021, the Belassi Burrasca combines Italian design with Austrian craftsmanship, making it a unique offering with a limited global production of just 140 units as of recent reports. The price in Australia is set at $66,990, reflecting its exclusive and high-end nature. With a three-year warranty and customizable color options, the Belassi Burrasca stands out in the personal watercraft world. For a detailed review and more specifications, visit the Belassi Burrasca review page.
Jobe Sports
Jobe Sports, although not as prominently mentioned in the latest market reports, is a notable brand in the water sports industry, particularly known for its high-quality wakeboards, skis, and other water gear. However, the dominant players in the jet ski market include Yamaha, Kawasaki, and Sea-Doo, which hold a significant market share of over 90% due to their advanced features, eco-friendly engines, and strong brand loyalty. For more information about Jobe Sports and their range of products, visit their official website.
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