Top Farm Equipment Brands for Reliable Efficiency.

When it comes to reliable farm equipment, several leading brands stand out for their innovation, durability, and efficiency. From tractors to combines, these brands have consistently delivered high-quality machinery that supports the rigorous demands of modern agriculture. With advancements in technology, these companies have integrated smart features, ensuring enhanced productivity and sustainability on the farm. For a comprehensive overview of the best brands in farm equipment today, read on below.

Illustration of farm equipment

Best brands of farm equipment in 2025

John Deere

John Deere is a leading producer of farm equipment, dominating the U.S. market with a 53% share in large tractors and 60% in farm combines. The company's extensive market control is attributed to its aggressive merger and acquisition strategies, as well as its utilization of taxpayer-funded research to develop cutting-edge technology. John Deere, along with other major players like AGCO, CNH Industrial, and Kubota, collectively hold over 60% of the U.S. agricultural equipment market as of 2023. The company invests heavily in research and development to innovate and expand its presence in emerging markets. By 2026, John Deere aims to ensure 100% of its new small ag equipment is connectivity-enabled and to deliver a fully autonomous, battery-powered electric ag tractor. For more detailed insights into John Deere's innovative projects, visit their official website.

Case IH

Case IH, a premium brand under CNH Industrial, has established itself as a leading producer of high-performance farm equipment, including tractors, combines, and other agricultural machinery. In 2021, Case IH held a market share of 9.6% with 1,355 tractors sold, contributing to CNH Industrial's overall market share of 28.7%. The brand has introduced seven new series in the last five years, with the JXE series launched in 2020 already capturing a 16% share of Case IH's sales in the first nine months of that year. Known for its innovative and customer-oriented products, Case IH continues to expand its product range and improve service quality, aiming to become the third most preferred brand in the market.

Massey Ferguson

Massey Ferguson, a renowned brand under AGCO, has maintained a significant presence in the global farm equipment market. Despite a temporary decline in market share to less than 10% in 2018, the brand had previously achieved its highest market share in five years with over 14% in 2017. The Beauvais facility in France, a key manufacturing site for Massey Ferguson, produces around 14,500 tractors annually, with 85% exported globally. The brand has also been at the forefront of innovation, introducing the first electronic control system for the three-point hitch in 1978 and the first agricultural tractor with Selective Catalytic Reduction emissions technology in 2008. Massey Ferguson continues to expand its product range, including compact tractors, utility tractors, and high horsepower tractors. For more insights into their extensive farm equipment offerings, visit Massey Ferguson's official site.

New Holland

New Holland, a prominent brand under CNH Industrial, has consistently demonstrated its prowess in the farm equipment market. In 2021, New Holland accounted for 19.1% of the market share in the UK, selling 2,682 machines, contributing significantly to CNH Industrial's overall market lead of 28.7%. In India, New Holland aims to achieve an 8% market share by FY2025, having sold 35,400 tractors in the previous fiscal year. The brand's commitment to innovation and expansion is evident from CNH Industrial's substantial investments in Indian plants, totaling over $650 million over the last decade. New Holland's global presence and continuous growth underscore its position as one of the best producers of farm equipment. For more information, visit the New Holland Agriculture website.

Kubota

Kubota is a leading producer of farm equipment, renowned for its innovative and high-quality products. Established in 1890, the company has evolved to become a global leader, with its Farm & Industrial Machinery segment accounting for 87.3% of its consolidated revenue in 2023, totaling $17.5 billion. Kubota's U.S. sales, although recently affected by declining crop prices, remain significant, particularly in the compact tractor segment where the company is a category leader. The company's innovations, such as the Kubota Smart Agri System (KSAS) and taste-sensing combine harvesters, have revolutionized agricultural efficiency and productivity. Despite current market challenges, Kubota's strong presence in construction and agricultural markets ensures its continued relevance.

Claas

Claas, a leading German agricultural machinery manufacturer, is renowned for its high-quality farm equipment, having reported a record revenue of approximately 6.14 billion euros in 2023. The company dominates a significant portion of the global combine harvester market, with key players like Claas, Deere & Company, Kubota Corporation, and Mahindra & Mahindra Limited collectively holding about 66% of the market share. Claas' net sales in 2023 were notably high in Germany, amounting to 1.24 billion euros. The company's strong market presence and continuous innovation in agricultural technology make it a preferred choice among farmers worldwide. Claas' revenues have consistently grown, reflecting its commitment to advancing agricultural machinery.

Fendt

Fendt is a leading brand in the agricultural equipment market, known for its innovative and high-performance products. In 2020, Fendt achieved a market share of 10.6 percent in the European market and expanded its shares in key countries such as Germany, France, Poland, Italy, Austria, and Denmark. The company, owned by AGCO since 1997, has a strong presence in Germany with a market share of 24.2% in 2018. Fendt's product range includes tractors, combine harvesters, forage harvesters, and other agricultural machinery, with models such as the Fendt 600 Vario Series offering advanced technology and efficiency. The brand is highly regarded for its quality and customer satisfaction, as evidenced by its high ratings in the Dealer Satisfaction Index.

AGCO

AGCO is a global leader in the design, manufacture, and distribution of agricultural solutions, delivering record results in 2023 with full-year net sales of $14.4 billion and an adjusted operating margin of 12.0%. The company's "Farmer-First" strategy has driven significant growth, particularly through the globalization of its Fendt branded products, precision agriculture business, and expansion of its parts and service business. AGCO's market share stands at approximately 19.07% as of Q3 2024, with a strong presence in over 140 countries worldwide. The company supports productive farming through its diverse product line, including tractors, combines, hay tools, and smart farming technologies. AGCO continues to invest heavily in technology development, with engineering expenses increasing by over 23% in 2023 compared to 2022. For more information about AGCO's role in agriculture, visit the AGCO family website.

Mahindra

Mahindra, a leading producer of farm equipment, has maintained a market share of 41.6% in the tractor segment in India for the 41st consecutive year as of FY24. The company has experienced robust growth, with domestic tractor sales reaching 64,326 units in October 2024, marking a 30% increase over the previous year. Mahindra's farm equipment sector has also raised its growth forecast for FY25 to 6-6.8%, driven by strong domestic growth and favorable agricultural conditions. The company's market share has improved by 180 basis points year-to-date, attributed to new product launches like the Swaraj and OJA lightweight tractors. Mahindra continues to dominate the farm equipment sector with its wide range of offerings and innovative products. For more details, you can visit the detailed report on Mahindra's growth and market strategies.

Valtra

Valtra, a subsidiary of AGCO Corporation, is renowned for producing high-quality, reliable, and versatile farm equipment, manufacturing around 20,000 tractors annually. With a history dating back to 1832 and roots in Finland and Sweden, Valtra has been the leading tractor brand in Finland since the 1970s and a dominant force in Scandinavia. The company is known for its innovative products, such as the introduction of SCR exhaust cleaning technology in 2008, and has received prestigious awards like the DLG Silver Medals. Valtra tractors are sold in over 75 countries and are recognized for their durability and performance in harsh climates. The brand continues to innovate, offering customized tractor solutions and advanced technologies like Valtra Guide and Section Control.