Top Brands Revolutionizing the Big Bike Experience

The world of big bikes offers a thrilling array of options for enthusiasts and seasoned riders alike. With advancements in technology and design, manufacturers continue to push the boundaries of performance, style, and comfort. Renowned brands dominate the market with their dedication to quality, innovation, and rider experience. If you're looking to explore the best options available, we invite you to discover our carefully curated list of the top big bike brands below.

Illustration of big bikes

Best brands of big bikes in 2025

Harley-Davidson

Harley-Davidson is one of the most iconic and renowned motorcycle manufacturers, particularly known for its heavyweight, air-cooled cruiser bikes. As of 2024, Harley-Davidson holds a significant market share in the U.S., with around 19.9% of the motorcycle market, making it the second-largest player after Honda. Founded in 1903, the company has a rich history and a loyal following, with its motorcycles traditionally featuring engine displacements greater than 700 cc. In 2024, Harley-Davidson's global sales are rebounding, with a double-digit growth of 11.4% as of August, indicating a potential new era of growth for the brand. The company's products are known for their customization options, remarkable styling, and quality, commanding a premium price in the market.

Honda

Honda is a leading producer of big bikes, dominating the global motorcycle market with significant market share. As of 2024, Honda holds the largest share of the U.S. motorcycle market, marginally outpacing Harley-Davidson, with around 20% of the market. Globally, Honda's motorcycle sales have been robust, with 13.07 million units sold in the first eight months of 2024, projecting a year close to 20 million units, the second-best results ever. In Asia, particularly in India, Honda's market share has grown to 19% from 13% in the previous year, driven by a 71% growth in sales. Honda's strong performance is also evident in Latin America and North America, where sales are growing by 13.5% and 3.3%, respectively.

Yamaha

Yamaha is renowned as one of the top producers of big bikes, known for their exceptional performance, reliability, and innovative features. In 2024, Yamaha has seen a steady 4% increase in motorcycle sales over the first nine months, with significant growth in regions like Latin America (+8.4%), East Europe (+60.3%), and the Indian region (+12.7%). The brand's commitment to quality is evident in its low repair rate, with only 10% of Yamaha motorcycles needing repairs, as per Consumer Reports surveys. Yamaha's diverse range of models, including premium segment bikes, has contributed to its strong sales and revenue growth. With projected sales close to 5 million units for 2024, Yamaha solidifies its position as the third-largest motorcycle manufacturer globally. For more detailed insights, visit their Yamaha Motorcycles page.

Ducati

Ducati, a renowned Italian motorcycle manufacturer, has cemented its position as one of the top producers of high-end bikes, known for their sophisticated design, advanced technology, and exceptional performance. In 2023, Ducati delivered 58,224 motorcycles worldwide, marking the third-best year in the company's history, despite a 5% decline from 2022. The Multistrada V4 was the best-selling model, with 10,480 units delivered globally, followed by the Scrambler Ducati 800 family and the Monster. Italy and the United States remain Ducati's largest markets, with Europe accounting for more than half of the company's sales. Ducati's commitment to racing and innovation has led to significant victories, including MotoGP, World, and WorldSSP championships in 2023. You can find more about their history and achievements on their official website.

BMW Motorrad

BMW Motorrad has solidified its position as a leading producer of premium motorcycles and scooters, achieving the highest sales in its corporate history with 209,257 units delivered in 2023, a 3.1% increase from the previous year. This success is attributed to its strong product portfolio, including models like the BMW M 1000 R and the R 1300 GS, with significant contributions from regions such as Europe, Asia, and Latin America. Germany remains the largest single market, with a notable increase in sales. The brand also dominates the global market for all-electric motorcycles and scooters with the CE 04, securing around 70% market share. BMW Motorrad's innovative products and market leadership have been key factors in its continued success. For more information, check the details of their sales milestone on their official press release.

Kawasaki

Kawasaki is a prominent player in the motorcycle manufacturing industry, renowned for producing high-performance bikes, particularly in the sports category. In 2020, Kawasaki held a market share of approximately 7.7% in the U.S. motorcycle market, and by 2024, the company is expected to sell around 0.41 million units globally, with a significant presence in regions like the United States, Japan, and Southeast Asia.

Suzuki

Suzuki has emerged as a significant player in the global motorcycle market, particularly notable for its big bikes. In 2022, Suzuki saw a sizable rise in sales, rebounding to 1.7 million units, a 39% increase from 2020, largely driven by its strong performance in the Chinese market where it doubled its sales. Despite an ageing range, Suzuki has repositioned itself as a more value-oriented brand compared to its Japanese rivals Honda, Yamaha, and Kawasaki. By 2024, Suzuki aims to have at least 30% of its global sales come from hybrid and electric vehicles, up from 20% in 2023. The company forecasts a 4.9% rise in global motorcycle sales for FY2024, indicating continued growth and strength in the market. For a detailed overview, read more about Japanese motorcycle sales figures in 2022.

Triumph

Triumph Motorcycles has established itself as one of the leading producers of premium motorcycles, achieving record-breaking global sales in 2022 with 83,389 units sold, a 31% increase since 2020. The brand has seen significant growth in various regions, including an 18% increase in Italy and a 22% increase in Spain in 2022. In 2024, Triumph is projected to sell around 125,000 units globally, more than doubling its 2020 sales. The company holds a 10% market share in the premium motorcycle segment in Europe and is expected to maintain a strong market presence with a 6.5% global market share. Triumph's strategic expansion into new markets and introduction of new models have been key factors in its success.

Indian Motorcycle

Indian Motorcycles, under the umbrella of Polaris, has emerged as a significant player in the big bike market, particularly notable for its robust growth and innovative designs. By 2023, Indian Motorcycles saw massive gains, with estimated sales close to 40,000 units, marking a significant upward trend since its rebirth in 2014. The brand's Scout model, recently rebooted for 2025, continues to draw inspiration from its century-old heritage while modernizing for the 21st century. Indian Motorcycles has also expanded its product lineup and dealership network, contributing to its growing market share and challenging Harley-Davidson's dominance. This strategic expansion has positioned Indian Motorcycles as a key competitor in the global motorcycle industry. For a detailed overview of their market presence, visit Indian Motorcycles.

KTM

KTM is a leading manufacturer of high-performance motorcycles, known for its robust market presence and innovative products. In 2023, the combined market share of KTM, Husqvarna, and GASGAS brands reached approximately 10.6% in Europe and 12.6% in North America, with a significant 21% market share in Australia despite a 3% decline in the Australian market. The company is projected to achieve a global revenue of around $1.52 billion in 2024, with a forecasted annual growth rate of 3.67% until 2029. KTM's strong sales are also evident in India, where nearly 66,000 KTM and Husqvarna motorcycles were sold in the 2023 fiscal year, capturing a 5.3% market share. The brand's commitment to performance and durability has solidified its position as a significant player in the motorcycle industry. For more detailed statistics, visit the KTM statistics page.