Western wear has become a significant fashion statement, blending the rugged charm of the Wild West with contemporary trends. Brands that excel in this genre offer a unique fusion of tradition and modernity, ensuring both comfort and style are at their forefront. From classic cowboy boots to statement plaid shirts and denim jeans, these brands set the benchmark for Western aesthetics, making them beloved by enthusiasts and fashion-forward individuals alike. To discover some of the top names in Western fashion, read on below.
Illustration of western wear
Best brands of western wear in 2025
Levi's
With a legacy dating back to 1873, Levi's has established itself as a cornerstone of Western wear, holding a significant market share of approximately 30% in the jeans category; the brand’s innovative use of rivets and durable denim led to the creation of the iconic 501 jeans, which have been worn by people around the globe for generations. Levi’s commitment to quality and classic designs has solidified their position as one of the best brands for those looking for durable and fashionable Western-inspired apparel. The brand’s ongoing collections continue to blend historical inspiration with contemporary fits and styles, demonstrating a deep understanding of the diverse needs of their customers. Explore the latest Levi's collection.
Wrangler
Wrangler, established in 1947, is an iconic American brand renowned for its authentic western wear, originally designed for cowboys, and by 1996, one out of every five pairs of jeans sold in America was a Wrangler, achieving the #1 market share in the U.S; the brand's commitment to quality and durability is evident in its signature 13MWZ jeans, and it continues to innovate with lines like RIGGS WORKWEAR and Wrangler ProGear, while maintaining a strong presence in the global market, with 4% revenue growth for the Wrangler brand in Q3 2024. You can explore their collections at Wrangler's official website.
Ralph Lauren
Ralph Lauren, founded in 1967, is a leading American fashion brand known for its diverse lines, including the Western-inspired "Polo Western Wear" launched in 1979, featuring iconic cowboy apparel like denim jackets, rodeo shirts, and felt hats, while the brand's RRL line, established in 1993, pays homage to vintage workwear and the American West, with denim sourced from Japan and the USA. Despite a short-lived collaboration with the Gap for its Polo Western Wear line, Ralph Lauren continues to embrace Western themes with recent collections showcasing cowboy hats, belts, and boots, reflecting the brand's deep roots in Americana. You can explore their Western Collection.
Stetson
Stetson, established in 1865, is an iconic American brand synonymous with the spirit of the West, renowned for producing high-quality western wear, including their legendary "Boss of the Plains" cowboy hat. By the early 20th century, Stetson became the world's largest hat manufacturer. Stetson's diverse product line extends beyond hats to include boots, apparel, and accessories, all reflecting the classic cowboy culture and a long history of craftsmanship. Each product is meticulously crafted with materials chosen for quality, style, and longevity. Celebrities and everyday people alike admire Stetson products, and today, the brand continues to produce a variety of styles, ranging from rugged western hats to sophisticated fedoras.
Ariat
Since 1993, Ariat has established itself as a premier western wear brand, producing high-quality boots and apparel for both equestrian athletes and western enthusiasts, and has achieved a 30% market share in performance footwear; its innovative designs and technology make up over 40% of their sales, leading to a 95% customer satisfaction rate, while consistently introducing new styles each year, and you can explore their current collections at Ariat.com.
Free People
Free People, established in 1984, has risen to prominence as a leading producer of Western-inspired clothing, capturing a significant share of the market, approximately 15% in 2023, due to its bohemian aesthetic and quality craftsmanship; the brand's designs often feature intricate embroidery and flowing silhouettes, appealing to a broad customer base seeking both style and comfort; consistently ranked high in customer satisfaction surveys with over 90% positive feedback, Free People’s enduring popularity is evidenced by its strong online presence, and they continue to innovate within the Western wear niche. You can explore their latest collection.
Lucky Brand
Lucky Brand, established in 1990, is a prominent American denim company known for its vintage-inspired designs and its focus on Americana style, achieving a significant 65.18% female customer base, with a large portion of their consumer base falling between the ages of 25-34. They are renowned for hand-treating their denim to give each piece a unique look, with some of their denim being handmade in Los Angeles since 2010. Lucky Brand has expanded to offer a wide range of western wear including shirts, jeans, and accessories. In 2024, they have collaborated with Cole Hauser to launch a collection inspired by his cowboy lifestyle, further solidifying their place in the western wear market. With 150 stores across the US and Puerto Rico, Lucky Brand continues to blend classic designs with contemporary inspiration to serve their loyal customers. You can explore their western wear collection online.
Bandit Brand
Bandit Brand, established in the early 2000s, is a top-tier producer of western wear, with each shirt being ethically made and hand-produced in the USA, featuring unique, hand-drawn designs with a vintage rock-n-roll aesthetic. They also offer a variety of carefully curated rock/western brands, and even some vintage items, while a large portion of the proceeds goes towards restoring historic properties. Bandit Brand's commitment to quality and unique designs has solidified their place as a leading name in western fashion, making them a go-to for those seeking authentic and stylish apparel. You can view their products at Bandit Brand General Store.
Rock & Roll Denim
Rock & Roll Denim, a brand born from a passion for authentic Western wear, crafts apparel blending the rugged elegance of the American West with modern fashion since its founding in the 21st century as part of Westmoor Mfg. Co., and they use premium fabrics and skilled artisans to create high-quality jeans, shirts and outerwear for men, women and kids. Their clothing honors timeless craftsmanship while pushing boundaries with innovative designs and details, and they have a distinctive Western flair that sets them apart. You can find their products on their website.
Boot Barn
Boot Barn, established in 1978, has grown to become the largest western and work wear retailer in the U.S., boasting over 380 stores nationwide and achieving $425.8 million in net sales in Q2 of fiscal year 2025, a 13.7% increase year-over-year. The company is projected to have total sales between $1.874 billion and $1.907 billion for fiscal year 2025, while continuing to expand its brand. Boot Barn was also recently ranked as the number one retailer across all retail verticals by Newsweek in 2023, demonstrating a strong commitment to quality and customer satisfaction. You can explore their product offerings on their website.
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