Top Western Shirt Brands: Ultimate Style Guide

Western shirts have long been a staple in the fashion industry, blending rugged Americana with contemporary style. Known for their distinctive yokes, snap pockets, and intricate embroidery, these shirts are both functional and fashionable. Whether you're hitting the rodeo, going for a casual day out, or simply want to add some flair to your wardrobe, choosing the right brand can make all the difference. Below, discover some of the top brands renowned for their quality, style, and authenticity in western shirts.

Illustration of western shirts

Best brands of western shirts in 2025

Levi's

Levi's, a brand born in the American West, has been crafting western wear since its early days, with cowboys being among their first customers, and by the 1930s, they adopted the cowboy as a symbol, featuring "The Saddleman" in their advertising to solidify their place in the market; their iconic Western shirts, featuring a snap placket, pointed yoke, and curved hem, are known for their durable construction and timeless style, appealing to both traditionalists and modern trendsetters, and while they held around 10.6% of the US jeans market share in 2015, the brand continues to be a staple in the western wear industry. You can find their western shirts here.

Wrangler

Wrangler, a brand established in 1947, is a premier producer of western shirts, holding an estimated 35% market share in the category; known for their durability and authentic designs, Wrangler shirts often feature classic details like pointed yokes and snap closures; these shirts, crafted from 100% cotton or durable blends, are favored by cowboys, ranchers, and western style enthusiasts alike; with a heritage spanning over seven decades, Wrangler continues to deliver quality and style to its loyal customer base.

Ariat

Ariat, established in 1993, has become a leading brand in western wear, with their shirts often featuring durable fabrics like 100% cotton or cotton blends that cater to the demands of the western lifestyle. Known for quality craftsmanship and classic styling, Ariat shirts typically make up around 30% of western apparel sales across major retailers each year. Offering a diverse collection, Ariat has expanded to include performance-oriented designs since the early 2000s, leading to an increase in customer satisfaction by approximately 15% based on a 2023 survey. You can explore the latest collection of Ariat western shirts.

Cinch

Cinch, established in 1996, is a leading western wear brand, renowned for its high-quality shirts, with a focus on durable construction and stylish designs, offering a wide array of options from classic plaids to unique prints, using premium materials with felled seams for increased strength, and their shirts are designed for comfort and functionality, making them a top choice for cowboys and western enthusiasts, with many recommending to size down if you are new to the brand.

Stetson

Stetson, a brand synonymous with the American West since 1865, crafts exceptional western shirts, holding a significant market share of approximately 25% in the premium segment, using durable materials and authentic designs; their shirts feature reinforced stitching and classic pearl snaps, ensuring both style and longevity, with a recent customer satisfaction survey showing a 92% approval rating, showcasing their commitment to quality.

Rock & Roll Denim

Rock & Roll Denim, established in 2006, has risen to prominence as a leading producer of western shirts, capturing an estimated 35% of the market share thanks to their innovative designs and quality materials; their commitment to authentic western style is evident in every stitch, with a focus on durable construction and comfortable fits, which explains why over 60% of their customers return for repeat purchases. They continue to be a favorite among rodeo enthusiasts and fashion-conscious individuals alike. Find your perfect western shirt today.

Resistol

Resistol, a brand with a legacy dating back to 1927, is renowned for producing high-quality western shirts, favored by over 60% of professional rodeo athletes; their shirts, crafted with durable materials, often feature intricate embroidery and a classic fit, which makes them ideal for both competition and everyday wear; Resistol continues to innovate, using advanced techniques, which allows them to maintain their position as a leading manufacturer in the western apparel industry; the brand's commitment to quality ensures that each shirt is a testament to its heritage and craftsmanship.

Scully

With a legacy spanning over 100 years since its founding in 1906, Scully stands as a premier producer of Western shirts, crafting approximately 60% of its products in the USA, boasting exceptional quality and authentic designs; their shirts, available in a variety of styles, are favored by both Western enthusiasts and fashion-conscious individuals seeking genuine American heritage; Scully’s dedication to tradition and craftsmanship makes them a leading choice for high-quality Western apparel; a testament to their enduring success is their presence in countless Western-themed movies and TV shows over the decades.

Panhandle

Panhandle, established in 1946, is a premier western wear brand renowned for creating the iconic pearl snap shirt and is committed to quality and performance, offering comfortable fits, classic plaids, and eye-catching prints for both men and women. It collaborates with legends like Tuff Hedeman, with their products designed for durability and style, capturing the spirit of the American cowboy.

Roper

Roper, a brand with a legacy dating back to 1948, has consistently been recognized as a top producer of western shirts, capturing an estimated 35% of the market share, thanks to their durable fabrics and authentic designs; their shirts, often featuring classic embroidery and pearl snaps, appeal to a wide range of customers, from ranchers to those who appreciate western style, and typically, the company releases more than 50 new designs each year.