Top Toddler Clothing Brands: Style & Comfort for Little Explorers

When it comes to choosing clothing for toddlers, parents seek brands that prioritize comfort, durability, and style. In recent years, several brands have emerged as frontrunners in delivering high-quality clothing that meets the needs of both parents and their little ones. These brands offer a delightful array of options, from cozy everyday wear to chic, special occasion outfits. To help you navigate the world of toddler fashion, we've compiled a list of the best brands that are making a splash in 2023—find out more below.

Illustration of toddler clothes

Best brands of toddler clothes in 2025

Carter's

Carter's, Inc. is a leading brand in the baby and young children's apparel market, holding a significant market share. As of 2023, the Carter's brand commands a 20% share of the baby apparel market for ages zero to two and a 10% share of the broader children's apparel market for ages zero to ten. The company dominates the U.S. market, with its Carter's brand achieving a 13.9% market share in the $21 billion children's apparel market for children ages zero to seven. Carter's is known for its high-quality, essential core products such as bodysuits, pajamas, and blanket sleepers, which account for a substantial portion of its sales. The brand's strong market position is attributed to its brand strength, distinctive print designs, and reputation for quality. For more detailed insights, visit their official website.

Hanna Andersson

Hanna Andersson is a renowned children's apparel brand, particularly acclaimed for its high-quality toddler clothes. Founded in 1983, the brand has successfully transitioned from a catalogue company to an online-only retailer, closing over 50 physical stores in 2020. Hanna Andersson's personal shopping service, launched to maintain customer service excellence, has seen a significant increase, with the number of clients quadrupling since 2020. The brand's loyalty program, introduced in September 2023, now boasts 500,000 members who tend to spend more and shop more frequently. Additionally, a product image A/B test increased the purchase rate for toddler items by 22%, highlighting the brand's commitment to optimizing customer experience.

Burt's Bees Baby

Burt's Bees Baby is a leading brand in the organic baby clothing market, known for its eco-friendly, non-allergic, and long-lasting products. The brand is part of the broader Burt's Bees company, which was acquired by Clorox in 2007 for $925 million. Burt's Bees Baby contributes to the global organic baby clothing market, which is expected to grow at a CAGR of 6.6% from 2023 to 2031, reaching $2.6 billion by 2031. The brand's products are popular due to their natural ingredients and comfort, aligning with the increasing awareness among parents about the health and safety of their babies. Burt's Bees Baby is one of the key players in this market, alongside other brands like Finn + Emma and H&M. For more details, visit the Burt's Bees Baby clothing section.

Mini Boden

Mini Boden is renowned for its high-quality, stylish, and durable toddler clothes, offering a classic British style with a touch of modern flair. The brand, launched in 1996, is known for its bold colors, attention to detail, and playful designs, making it a favorite among parents. Mini Boden clothes have a high resale value, with an average of 56% resale value, and some iconic pieces even selling for more than their original price. The brand is committed to sustainability, using materials like 100% recycled nylon and recycled polyester in their products. With a strong international presence, Mini Boden continues to be a top choice for parents seeking both style and quality.

GAP Kids

GAP Kids is a leading brand in the toddler wear market, known for its high-quality and fashionable clothing. The brand, along with other prominent players like H&M and Gerber Childrenswear, holds a market share of 15-20% due to its extensive research and development capabilities and strong global distribution networks. In 2023, the global toddler wear market, which includes GAP Kids, was valued at USD 96.7 billion and is anticipated to register a CAGR of 4.9% between 2024 and 2032. GAP Kids' products cater to various market segments, offering a wide range of toddler clothing at different price points. The brand's commitment to both functional and stylish designs has made it a favorite among parents. For more details, visit their collection of toddler clothing online.

H&M Kids

H&M Kids is a leading brand in the children's apparel market, known for its trendy and affordable clothing. In 2023, H&M maintained its position as the market leader, although it has been facing competition from cheaper and more exciting brands like Primark. H&M and Zara Kids combined account for about 18% of the global kids' clothing market. The brand is part of the Hennes & Mauritz AB group, which continues to be a significant player in the global kids apparel market, expected to grow at a CAGR of more than 2% from 2023 to 2028. H&M's commitment to sustainable and stylish clothing has made it a favorite among parents.

Primary

Primary is a standout brand in the children's clothing industry, known for its high-quality, gender-neutral, and affordable apparel. Founded in 2015 by Christina Carbonell and Galyn Bernard, Primary offers a range of simple, timeless designs in bright colors and solid patterns, ensuring the clothes remain stylish and versatile. The brand uses OEKO-TEX certified cotton, guaranteeing fabrics are free from over 300 harmful chemicals and irritants. Most of Primary's clothes are priced below $20, with some items costing less than $10, making it an accessible option for families. Primary has also been recognized for its innovative approaches, such as producing masks at cost during the pandemic and introducing 100% compostable packaging.

Old Navy

Old Navy is renowned as one of the best producers of toddler clothes, catering to a wide range of shoppers, particularly families. The brand's inclusive identity and extensive product lines, including plus-size and maternity clothing, have made it a favorite among parents. With over 1,238 stores in North America and a strong online presence, Old Navy achieved $8.234 billion in annual net sales in FY 2022, highlighting its significant market presence. The brand's focus on comfort and affordability, as seen in its tween-focused collections priced between $10-$40, has been particularly successful. Old Navy's commitment to sustainability and charitable initiatives further enhances its appeal to families. For more information, visit Old Navy's official website.

Janie and Jack

Janie and Jack is a renowned children's clothing brand, founded in 2002 in San Francisco, California, known for its high-quality, timeless, and finely crafted apparel for newborns to 18-year-olds. The brand operates 115 retail locations in the United States and a robust online platform. Despite the challenges of the pandemic, Janie and Jack saw only subtle changes in demand and has been stable, even expanding into tween sizes up to 16. With an estimated annual revenue of $121.4 million and 607 employees, the brand continues to grow, including plans for international expansion to the U.K., France, and Italy. Janie and Jack is particularly noted for its classic, elegant designs and coordinating outfits that cater to individual styles. For more information, visit their official website.

Tea Collection

Tea Collection is a renowned brand in the children's clothing industry, celebrated for its globally inspired and high-quality apparel designed for toddlers and kids. Founded in 2002, the company generates an estimated annual revenue of $155.6 million and employs 546 people. Tea Collection's clothing is known for its heirloom quality, comfort, and stylish designs, often inspired by various cultures around the world. The brand also promotes sustainability through its Rewear program, encouraging the resale of gently used clothing. With a commitment to supporting children in need globally, Tea Collection stands out as a socially responsible and fashionable choice for parents. For more details on their collections, visit the Tea Collection website.