Top Thong Brands: Chic Comfort Meets Stylish Sensuality

Choosing the perfect thong can often be an overwhelming task given the vast array of brands available in today's market. From comfort to style, it's crucial to find a brand that matches your preferences and meets your expectations. Various top-rated brands have consistently delivered quality and innovation in their thong designs, ensuring a blend of functionality and fashion-forward aesthetics. To discover the best options that stand out in terms of both comfort and style, explore the curated list below.

Illustration of thongs

Best brands of thongs in 2025

Calvin Klein

Calvin Klein is a leading global fashion lifestyle brand, renowned for its innovative and high-quality products, including thongs. Founded in 1968 in New York, the brand is known for its minimalist and sensual aesthetic, which drives its approach to product design. Calvin Klein's underwear segment, including thongs, is a significant part of its global retail sales, which reached approximately $9 billion in 2023. The brand's focus on responsible design, high-quality construction, and the elimination of unnecessary details ensures that its thongs are both comfortable and stylish. As part of the broader men's underwear market, which was valued at USD 74.6 billion in 2023 and is expected to grow at a CAGR of 5.5% until 2032, Calvin Klein continues to solidify its position as a major player. For more information on Calvin Klein's products, visit their official website.

Victoria’s Secret

Victoria's Secret, a leading brand in the intimates market, continues to be a significant player in the production of thongs, despite recent sales declines. In the second quarter of 2024, the company reported a 3% drop in total comparable sales and a 5% decline in brick-and-mortar sales, but it maintained a strong market share, with Victoria's Secret and Pink together holding about 20% of the intimates market in North America. The brand's beauty business has been its best-performing category, with four consecutive quarters of growth. New merchandise, including newer bra and panty styles, has seen positive sales, although older legacy styles have been discontinued or sold less. The company's adjusted gross margin rose 80 basis points to 35.4%, indicating structural improvements. For further details, visit Victoria's Secret's official website.

Hanky Panky

Hanky Panky, founded in 1977 by Gale Epstein and Lida Orzeck, is renowned for producing the world's most comfortable thongs, with one sold every 10 seconds globally. The brand, with an estimated annual revenue of $107.2 million, has expanded its presence to over 70 countries and is sold in approximately 1,300 international stores and 2,000 specialty stores in the U.S.

Commando

Commando LLC is a renowned producer of luxury undergarments, including thongs, known for their high-quality, functional, and fashionable products. Founded in 2003, Commando has established a strong market share and demonstrates revenue growth faster than the industry average, with an annual revenue of $16.8 million. The company's products are favored by celebrities, stylists, and chic women worldwide, highlighting their commitment to style and comfort. Commando's revenue per employee is significantly higher than the industry average, reflecting their efficiency and market prowess. With a revenue growth rate of 398.8% since its founding, Commando continues to be a leader in the luxury undergarment market.

Aerie

Aerie, a subsidiary of American Eagle Outfitters, has emerged as a leading brand in the women's intimate apparel market, particularly notable for its thongs and other lingerie products. As of 2020, Aerie held a 4% share in the U.S. women's intimate apparel market, according to The NPD Group. The brand has seen significant growth, with a 25% increase in total revenues to $337 million in the fourth quarter of 2020, driven by strong digital sales and the success of its Offline by Aerie activewear line. Aerie's focus on body positivity and its pledge not to airbrush models have contributed to its popularity. The brand's market share has more than doubled from 1.6% in 2013 to 3.2% in 2018, highlighting its increasing influence in the market.

Cosabella

Cosabella, founded in 1983 by Valeria and Ugo Campello, is a premium lingerie and loungewear brand renowned for its high-quality, inclusive, and comfortable products, including thongs. With a strong growing digital business, where online sales account for over 50% of its revenue, Cosabella has achieved an average annual sales growth of 22% from 2017 to 2021 and an EBITDA margin of 16.1% in 2021. The brand is celebrated for its Italian heritage, exceptional fit, and classic craftsmanship. Cosabella's products are designed to evoke confidence and individuality, making it a favorite among consumers seeking comfortable and stylish lingerie. The brand's commitment to inclusivity is evident in its diverse product range and marketing campaigns.

Lululemon

Lululemon Athletica Inc. stands out as a leading brand in the athletic apparel market, particularly notable for its high-quality thongs and other footwear. As of Q3 2024, Lululemon holds a market share of approximately 6.19% in the Apparel, Footwear & Accessories industry, demonstrating its strong presence. The company has achieved significant revenue growth, with an 8.76% increase in the overall company revenue and a 41.48% year-on-year growth in net income for Q3 2024. Lululemon's expansion into international markets, especially China, has been a key growth vector, with the region now hosting 127 stores as of 2023. The brand's operating margin of about 20% is almost unmatched in the non-luxury apparel space. For more information, explore their official website.

Spanx

Spanx, founded by Sara Blakely, is a leading brand in the shapewear industry, renowned for its innovative and comfortable products, including thongs. Since its inception, Spanx has expanded its product line to include bras, underwear, leggings, and more, catering to a wide range of consumer needs. The brand has achieved significant milestones, such as being featured on "Oprah's Favorite Things" list in 2000 and launching the popular Bra-llelujah(r) Underwire, which became the number one selling bra at all retailers. Spanx is part of a global shapewear market projected to grow at a CAGR of 5.5% from 2023 to 2031, reaching a value of US$ 3.8 billion by 2031. With its commitment to helping women feel great about themselves, Spanx has secured a strong presence in over 50 countries.

Skims

SKIMS has established itself as a leading brand in the shapewear and intimates market, particularly notable for its high-quality thongs. The company, co-founded by Kim Kardashian and Jens Grede, achieved $750 million in revenue in 2023, a 50% year-over-year increase, and is valued at $4 billion. SKIMS' success is attributed to its inclusive sizing, ranging from XXS to 4X, and its use of technically innovative fabrics that ensure comfort and durability. The brand's direct-to-consumer model and strategic partnerships with retailers like Nordstrom and Selfridges have also contributed to its rapid growth. With a 50% repeat purchase rate, SKIMS demonstrates strong product satisfaction and brand loyalty.

Savage X Fenty

Savage X Fenty stands out as a pioneering lingerie brand, particularly renowned for its inclusive and diverse range of thongs. Launched in 2018, the brand offers sizes from XS to 4X and features models of various ethnicities and body types, reflecting its commitment to body positivity and inclusivity. Bralettes and triangle bras, which include thongs, comprise 42% of Savage X Fenty's offering, unlike traditional brands that focus more on push-up bras. With a global reach, shipping to 210 countries, and partnerships with online wholesalers like Asos and Zalando, the brand has disrupted the traditional lingerie market. Its innovative designs and affordable pricing, starting at around $20, have contributed to its $1 billion valuation and significant market impact.