T-shirts are a staple in wardrobes around the globe, balancing comfort with effortless style. The market is packed with diverse brands, offering everything from basic everyday tees to high-end designer options. Whether you're in search of durability, sustainability, or a perfect fit, there's a brand out there that promises exactly what you need. Below, you will find our curated list of top brands that consistently deliver on quality and style.
Illustration of tees
Best brands of tees in 2025
Nike
Nike is one of the leading producers of athletic apparel, including tees, with a significant market share in the global sportswear segment. As of Q3 2024, Nike holds a 27.22% market share in the Apparel, Footwear & Accessories Industry, and its sportswear category is one of the top-selling segments. In 2023, Nike's global revenue was approximately $51.36 billion, with a substantial portion coming from apparel sales. The company's strong financial performance and innovative product designs, such as those under the Jordan Brand and Sportswear categories, contribute to its dominance in the market. Nike's commitment to high-quality construction and innovation ensures its tees and other apparel products are highly sought after by consumers.
Uniqlo
Uniqlo has established itself as a leading producer of high-quality, affordable tees, leveraging its innovative business model that unifies the entire clothes-making process from planning and design to production, distribution, and retail. With over 2,434 stores globally as of 2023, Uniqlo has achieved a 14.8% profit margin and seen its international operating revenue increase by 2104.29% from $70 million in 2012 to $1.543 billion in 2023. The brand's signature innovations, such as HeatTech, AIRism, and LifeWear, have been instrumental in its success, with HeatTech sales exceeding 1.5 billion units by 2022. Uniqlo's strong market presence is further highlighted by its position as the most shopped-at apparel retailer in Japan, with 43.8% of Japanese consumers purchasing from the brand in the past 12 months. This robust growth and customer loyalty underscore Uniqlo's commitment to quality, innovation, and customer-centricity.
Everlane
Everlane stands out as a leading producer of high-quality tees, particularly with its Essential Organic Crew shirt, which sells over 100,000 units annually since its introduction in 2020. The brand is committed to radical transparency, working with ethical factories and sourcing fine, sustainable materials like 100% organic cotton. Everlane has made significant updates to the shirt, including a new collar design, softer cotton, anti-shrinking treatment, and an updated fit, reflecting customer feedback. The company aims for a 50% reduction in carbon emissions by 2030, having already achieved a 20% reduction since 2019. Everlane's focus on timeless wardrobe staples and sustainability sets it apart in the fashion industry.
H&M
H&M is a leading producer of t-shirts, renowned for its blend of fashion, quality, and sustainability. With over 4,369 stores worldwide as of 2023, H&M dominates the fast fashion market, generating significant revenue from its vast array of t-shirt offerings. The company's focus on sustainability is evident in its goal to use entirely sustainable fabrics by 2030 and its investment in recycling technologies like the Green Machine. H&M's global presence and strong online market in 60 countries ensure widespread accessibility to its t-shirt collections. Despite facing competition from brands like Shein, H&M remains a major player, aiming for a 10% operating margin by 2024.
ASOS
ASOS is a leading online fashion retailer, renowned for its extensive and diverse range of clothing, including a vast selection of high-quality tees. With over 850 brands and its own ASOS brand comprising more than 60% of its product line, ASOS caters to a wide range of tastes and styles. In 2022, ASOS reported 26.4 million active users, with approximately 40% based in the UK, and delivered 99.7 million orders, a 5% increase from the previous year. Despite facing challenges, ASOS has maintained its market-leading position, particularly in the UK, where it achieved a 7% revenue growth in 2022. The company's strong focus on customer engagement, operational efficiency, and strategic initiatives has helped it remain a top choice for fashion enthusiasts. For more details, visit their official website.
Patagonia
Patagonia is renowned as one of the best producers of eco-friendly tees, with a commitment to sustainability that sets it apart. Since 1996, Patagonia has used 100% organic cotton for its cotton products, a decision that involved working directly with farmers and absorbing a nearly 20% hit in sales during the transition period. The company's dedication to environmental responsibility is evident in its use of recycled materials, with 98% of its product lines incorporating recycled materials. Patagonia's annual sales have quadrupled over the last decade to exceed $1 billion, and it has donated over $140 million to grassroots environmental groups since 1985. The brand's focus on fair labor practices and reducing environmental impact has made it a leader in the outdoor apparel market. For more details, visit Patagonia's official website.
Gap
Gap Inc., through its Gap brand, is a leading producer of high-quality tees, known for its consistent product and marketing execution. In the fourth quarter of fiscal 2023, Gap's net sales were $1.01 billion, with comparable sales up 4% despite the negative impact from the sale of Gap China. The company's focus on operational rigor and brand reinvigoration has driven solid performance, including a gross margin expansion of 500 basis points primarily due to lower commodity costs and improved promotional activities. Gap Inc. operates a total of 3,560 stores globally, with a significant presence in North America. The brand's strong market share, at 11.70% as of Q3 2024, underscores its position as a major player in the retail apparel industry.
Levi's
Levi's is a leading producer of high-quality tees, with its Tops business, including shirts and t-shirts, accounting for approximately 20% of the company's total revenue in Q1 2024. The brand's iconic trucker jacket and Levi's(r) Batwing tee have been particularly successful, with the Tops business growing 35% in 2017. Levi's products are recognized globally, with around 90% of premium fashion consumers aware of the brand, and nearly 3/5th of American customers owning a Levi's item. The company's commitment to sustainability, such as offering recycling options and using renewable energy, further enhances its appeal. In 2023, Levi Strauss & Co. reported record sales of $6.18 billion, highlighting the brand's enduring popularity. Find more insights on Levi's demographic reach and sales figures here.
Zara
Zara stands out as a leading producer of trendy and high-quality tees, leveraging its robust supply chain and analytics-driven approach to stay ahead in the fast fashion industry. The brand produces over 450 million items annually, including around 12,000 new designs, ensuring a constant refresh of styles that appeal to a broad customer base. Zara's strategy involves testing small batches of designs in stores, with only 15% to 25% of a line designed ahead of the season, allowing for real-time adjustments based on customer feedback. This approach results in Zara selling 85% of its items at full price, significantly higher than the industry average of 60%. By managing inventory efficiently, Zara achieves 12 inventory turns per year, far exceeding the 3-4 turns of its competitors.
J.Crew
J.Crew is renowned for its high-quality tees, offering a versatile and stylish range that appeals to a broad audience. In 2018, women's apparel, which includes a significant portion of their tee offerings, accounted for 57% of J.Crew's global revenue. The brand's commitment to quality and design is reflected in its financial performance, with total revenues reaching $2.483 billion in FY 2019. J.Crew's online platform also demonstrates strong performance, with $69,724,746 in online sales in October 2024 and an average order value ranging from $150-175. This data underscores J.Crew's position as a leading producer of premium tees.
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