Top Swag Brands to Elevate Your Style Game

Creating a memorable swag experience is essential for businesses aiming to leave a lasting impression on clients and employees. From high-quality apparel to tech gadgets, selecting the right brand to represent your company can significantly enhance brand loyalty. Companies like Tumi, Patagonia, and YETI are renowned for their durable and stylish products, making them top choices for corporate gifting. For a comprehensive guide to the best brands that can elevate your swag game, read on below.

Illustration of swag

Best brands of swag in 2025

YETI

YETI is renowned as one of the top producers of premium outdoor gear, boasting a brand awareness of 68% among U.S. sports and outdoor online shop users. The company dominates the cooler market with a 37% share and has seen significant growth, with a total revenue of $1.70 billion in the twelve months ending March 30, 2024, marking a 5.79% year-over-year growth. YETI's products, particularly coolers and drinkware, are favored by 18% of U.S. consumers who shop online for sports and outdoor products, with 26% expressing a preference for the brand. The company's strong marketing efforts and high-quality products have led to a loyal customer base, with 83% of users showing loyalty to the brand. YETI's financial performance is robust, with a market capitalization of $3.14 billion as of June 26, 2024.

Patagonia

Patagonia, though it temporarily ceased direct embroidery on its products in 2021 due to sustainability concerns, has reinstated this option with a focus on the back yoke and sleeve of its garments, aligning with its mission to reduce textile waste and promote reusability. This decision is part of Patagonia's broader strategy to increase the lifespan of its apparel, with initiatives like the Worn Wear program, which accepts and repurposes used gear. Despite past challenges, Patagonia remains a preferred choice for promotional products, especially among Certified B Corporations and 1% for the Planet members. The brand's commitment to sustainability is evident in its efforts to keep 85% of textiles out of landfills. Patagonia's products are highly sought after, with distributors expressing enthusiasm for the renewed opportunity to offer co-branded apparel. For more details on their current branding options, visit the ASI Central article.

Moleskine

Moleskine is a premium brand renowned for producing high-quality, environmentally conscious swag, particularly its iconic notebooks that have been favored by artists and writers for centuries. With 93% of its sales coming from paper products, Moleskine has successfully de-commoditized the notebook, achieving a unique positioning in the luxury market. The brand is FSC-certified and complies with California Proposition 65, reflecting its commitment to responsible forest management and environmental safety. Moleskine generates 50% of its sales in Europe and has experienced significant growth, with a CAGR of +21% from 2009 to 2014. Its products are distributed in 113 countries through various channels, including wholesale, B2B, e-commerce, and retail.

Fjallraven

Fjallraven is renowned as one of the top producers of outdoor gear and swag, particularly famous for its iconic Kanken backpack, which was introduced in 1978 to address back problems in Swedish school children. With over three million Kanken daypacks produced by 2008 and a yearly production of 200,000, the brand has established a strong presence globally. In Germany, Fjallraven enjoys a 50% brand awareness among outdoor fashion users, with 12% of these users actively using the brand's products. The brand's loyalty is also notable, with 75% of its owners in Germany indicating they are likely to use Fjallraven again. Fjallraven's commitment to sustainability is evident in products like the Re-Kanken, made from recycled plastic bottles.

Corkcicle

Corkcicle is a standout brand in the drinkware and barware market, known for its innovative and stylish products that have captured a significant share of the swag industry. Since its inception in 2011, Corkcicle has expanded its product line to over 20 items, including highly successful products like the Cruiser Bottle, which features triple-insulated technology. The brand has seen notable growth, with revenue reaching $65 million in 2019 and a presence in 32 countries. Corkcicle's strategic partnerships, such as its collaborations with Disney, Harry Potter, and Star Wars, have further boosted its appeal, contributing to a diverse customer base. Despite some mixed sales results in 2024, with a 4% revenue increase but an 8% decline in sales volume, Corkcicle remains a prominent player in the market. To explore their product range, visit their official website: Corkcicle.

Hydro Flask

Hydro Flask, founded in 2009, is a leading brand in high-performance, insulated stainless steel bottles and soft goods, known for its commitment to quality, style, and sustainability. As part of Helen of Troy Limited, Hydro Flask has expanded its product lines to include award-winning double-wall insulated bottles, travel tumblers, and leakproof caps, all designed to reduce reliance on single-use plastics. The brand's "Refill for Good" initiative underscores its dedication to environmental responsibility. Hydro Flask has also initiated a nearshoring strategy to diversify production, reducing geopolitical risks and enhancing responsiveness, with some production shifted to the Western Hemisphere. With a strong market presence, Hydro Flask continues to innovate and connect with its customers through campaigns like "We Make It. You Own It.".

Herschel Supply Co.

Herschel Supply Co. has established itself as a leading brand in the fashion industry, particularly renowned for its stylish and functional bags. Since its inception, the company has experienced rapid growth, selling 8,000 bags in 2011 and escalating to 6 million units in 2015, with a presence in 72 countries. Known for its modern lines of utilitarian backpacks, Herschel bags are popular among the hipster set and are featured in over 5,000 high-profile stores globally. The brand generates 80% of its revenue from wholesale and 20% from direct-to-consumer sales, with plans to balance this ratio through expanded physical retail locations. By 2020, Herschel aimed to multiply its revenues by five, showcasing its ambitious growth strategy. For more details, explore their stylish and functional bag collections.

S'well

S'well is a renowned brand known for producing high-quality, reusable water bottles and insulated products, making it an excellent choice for swag. Founded in 2010 by Sarah Kauss, S'well experienced rapid growth, with revenue increasing by 400% from 2013 to 2014, reaching $10 million in sales. By 2016, the company achieved over $100 million in sales and was recognized as one of the fastest-growing women-owned companies by Forbes. S'well's products, such as their triple-layer insulated bottles, are popular for their durability and ability to keep liquids cold for 24 hours and hot for 12 hours. The company's commitment to sustainability and stylish designs makes their products ideal for corporate gifts and swag. For more information, visit their official website.

Under Armour

Under Armour has solidified its position as a leading producer of high-performance athletic apparel, surpassing Adidas in U.S. apparel and footwear sales in 2024, with a 14% market share in sports apparel compared to Adidas's 6%. The company generated approximately $3.79 billion in net sales from its apparel segment in the fiscal year ended March 31, 2024, and its global net revenues reached about $5.7 billion. Under Armour's strong marketing strategies, including partnerships with influential athletes like Stephen Curry and Jordan Spieth, have significantly contributed to its growth. The brand has also seen a 20% increase in sales this year, while Adidas experienced a 23% decline. Under Armour's focus on women's sports apparel and footwear markets has been a key factor in its success. For further insights on their sales performance and product categories, you can explore their statistics on global net sales by product category.

Klean Kanteen

Klean Kanteen is renowned as one of the top producers of high-quality, eco-friendly water bottles, earning the highest quality rating with a 4.67 out of 5 score. The brand has seen a 30% increase in sales within a year by diversifying its product line and emphasizing sustainability, which resonates strongly with eco-conscious consumers. With a market share growth of 15% over two years, Klean Kanteen has successfully expanded into new product categories such as insulated bottles and food containers. The company's brand awareness increased by 25%, and customer satisfaction scores improved by 20%, reflecting its commitment to quality and sustainability. Klean Kanteen's positive sentiment on social media stands at 38%, further solidifying its reputation.