Snowboarding is not just about hitting the slopes; it's about having the right gear to enhance your experience, with goggles being one of the most crucial pieces. The right pair of snowboard goggles can protect your eyes from harsh winds, UV rays, and snow glare while ensuring clear and uninterrupted vision. Among the myriad of options available, some brands stand out for their innovation, durability, and style. Curious to know which brands have earned a spot on the list of best snowboard goggles this season? Read on for our top picks.
Illustration of snowboard goggles
Best brands of snowboard goggles in 2025
Oakley
Oakley, a leading brand in the ski goggles market, holds a significant 20% market share and is recognized for its innovative and high-performance products. Founded in 1975 by Jim Jannard, Oakley has evolved from producing motorcycle grips to a renowned manufacturer of sports eyewear, including ski and snowboard goggles. The company's O-Frame goggles, introduced in 1980, marked a pivotal moment in its history, and its acquisition by Luxottica in 2007 further solidified its position in the global eyewear market. Oakley's products are known for their advanced technology, such as the Prizm™ lens, and their durability, making them a favorite among skiers and snowboarders. With over 600 patents, Oakley continues to innovate and dominate the market. To explore their wide range of offerings, visit their ski goggles collection.
Smith Optics
Smith Optics is a renowned leader in the snow goggles market, celebrated for its 50 years of innovation and design excellence. Founded by Dr. Bob Smith in 1965, the company pioneered the first sealed thermal lens and breathable vent foam, and later introduced groundbreaking technologies such as the Turbo Fan constant air management system in 1979 and the I/O goggle with interchangeable lenses in 2007. Smith Optics' ChromaPop™ lenses, launched in 2013, optimize color and clarity, enhancing the skiing and snowboarding experience. The company's commitment to innovation and quality has made it a favorite among snow sports enthusiasts, with significant contributions to the market's growth, particularly in Europe, which accounted for around 39% of the global snow goggles market share in 2015. For more details, explore their range of snow goggles.
Anon
Anon is a leading brand in the snow goggles market, renowned for its innovative products such as the M4 goggles, which feature a magnetic lens swap system and are available with either toric or cylindrical lenses. The Anon M4 goggles include a magnetic face mask and come with a second lens suitable for flat light and low light conditions. Anon's products are part of a market expected to grow at a CAGR of 1.10% from 2024 to 2031, with the global snow goggles market projected to reach USD 5.66 billion by 2031. The brand's focus on technological advancements, such as its Perceive lens technology, contributes to its strong market presence. Anon's goggles are popular among winter sports enthusiasts, particularly in regions like Europe, which accounted for around 39% of the global snow goggles market in 2015.
Giro
Giro is a leading brand in the snowboard goggles market, renowned for its innovative VIVID lens technology developed in partnership with ZEISS(r), which enhances contrast and definition by manipulating blue light. This technology, featured in goggles like the Method, provides maximum visibility and full UV protection. Giro's products, such as the Method goggle, also include advanced features like EVAK Vent Technology to prevent fogging and a triple layer face foam for comfort. The brand's commitment to quality and innovation has earned it accolades, including the Whitelines 100 award. Giro's goggles are designed to be OTG friendly and offer seamless compatibility with helmets, ensuring optimal performance.
Dragon Alliance
Dragon Alliance is renowned as one of the top producers of snowboard goggles, known for their innovative and high-quality products. The brand has introduced cutting-edge features such as frameless goggles with self-adjusting lenses that automatically change tints with changing weather and sunlight conditions, and an integrated dual-lens design with an anti-fog feature and 100% UV protection. Their PXV2 goggles, for instance, utilize Swiftlock Technology for easy lens changing and feature Lumalens technology that enhances color vividness, contrast, and depth perception while reducing eye fatigue. Dragon Alliance has also collaborated with notable brands, such as Karl Lagerfeld, to launch limited-edition snow goggles, further solidifying their market presence. The brand's focus on technological advancements and user convenience has made it a favorite among skiers and snowboarders. For more details, visit their official website.
POC
POC is renowned as one of the top producers of snowboard goggles, offering a wide range of styles and colors that feature the latest innovations. Their goggles are designed to provide a seamless fit with POC helmets, ensuring superior comfort and optimal performance. With a focus on superior contrast and light transmission, POC goggles cater to the needs of both professional and amateur skiers. The brand's commitment to quality and innovation has made it a favorite among skiing enthusiasts, particularly in regions like North America and Europe where winter sports are highly popular. For instance, the global snow ski goggle market, which includes POC products, is expected to grow at a CAGR of 5.8% from 2024 to 2031.
Spy Optic
Spy Optic is a leading brand in the snowboard goggles market, known for its innovative and high-quality products. The company offers goggles with patented ventilation technology, ensuring fog-free lenses and comfortable face foam. Spy Optic's products are popular among skiers and snowboarders, contributing to the global snow ski goggle market, which was valued at USD 751.2 million in 2024 and is expected to grow at a CAGR of 5.8% from 2024 to 2031. The brand's focus on advanced features like easy change systems and comfy face foam enhances the skiing experience. With a strong presence in the market, Spy Optic continues to cater to the needs of enthusiasts seeking reliable and performance-driven eyewear.
Julbo
Julbo, a family-owned company since 1888, is renowned for producing high-quality snowboard goggles, leveraging over 135 years of experience in eyewear. Known for their handcrafted products in France, Julbo integrates proprietary technologies such as REACTIV Photochromic lenses and advanced anti-fog systems. Their goggles are athlete-designed and tested, ensuring they meet rigorous standards for performance and durability. With a strong presence in the global market, Julbo's products cater to various skiing needs, including alpine and backcountry skiing. The brand's commitment to quality and innovation has made it a preferred choice among skiers worldwide. For more information, visit their official website.
Electric
Electric is one of the top producers for snowboard goggles, known for its high-quality and innovative products. The company's goggles often feature advanced technologies such as 100% UV protection, anti-fog coatings, and superior optical clarity. Electric's products are popular among snowboarders due to their durability and stylish designs, contributing to the growth of the global snow goggles market, which is expected to expand at a CAGR of 6.78% from 2024 to 2028. Electric's commitment to quality and innovation has made it a favorite among enthusiasts, with many of its models receiving high ratings for performance and comfort. The increasing popularity of snow sports further boosts the demand for Electric's goggles.
Bollé
Bolle, founded in 1888 in France, is a leading global brand in the eyewear and helmet industry, renowned for its high-quality snowboard goggles. The company is globally respected and widely distributed, known for its innovative designs and advanced technology. Bolle is one of the top companies operating in the snow goggles market, alongside other major players like Oakley and Smith Optics. The brand's commitment to trends and innovation has made it a favorite among skiers and snowboarders, contributing to the growth of the global snow ski goggle market, which is expected to expand at a CAGR of 5.8% from 2024 to 2031. Bolle's products cater to various needs, including those of discerning skiers seeking reliable and advanced eyewear. You can explore more about Bolle's offerings on their official website.
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